Book Marketing Strategies That Work with Melanie Herschorn

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Innehåll tillhandahållet av Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

1+ y ago 46:02

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After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.
Want to become a published author? Visit us at: https://authorswholead.com/

311 episoder

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