Ep 492 - How To Sanely Scale A B2B Service Company with Tanya Alvarez

Author to Authority

Tanya Alvarez is an accomplished entrepreneur who began her journey by independently funding her first advertising agency in New York at just 25 years old. Despite personal health challenges, Alvarez's grit and determination led her to establish Owners Up, a program designed to assist business owners in achieving professional success without compromising their personal well-being. Alvarez's perspective on scaling a business-to-business (B2B) service business revolves around strategic decision-making and prioritization. Drawing from her extensive experience in the advertising industry, especially in affiliate marketing, Alvarez emphasizes a model that focuses on payment based on lead and sales outcomes. She also underlines the importance of understanding the business model, capitalizing on strengths, and making mutually beneficial sales decisions. According to Alvarez, scaling a B2B service business necessitates a blend of strategic thinking, efficient decision-making, and a focus on long-term value.

Episode Outline:
(00:09:47) Performance-based Payment Models for Enhanced Sales

(00:11:11) Leveraging Strategic Decisions for B2B Growth

(00:12:14) "Peer Support for B2B Business Scaling"

(00:17:05) Navigating Business Red Flags for Well-being

(00:30:31) "I'm Possible" Achievements for
Entrepreneurs

(00:32:11) Strategies for Business Growth and Efficiency

Bio:

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.

Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition.

Her name is Tanya Alvarez, a classic underdog story, and she’s on a mission to help you own your life, not just your business.

Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.