Player FM - Internet Radio Done Right
26 subscribers
Checked 1d ago
Added seven years ago
Content provided by Nine Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nine Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Play Later
Play Later
Lists
Like
Liked28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Australia Overnight with Clinton Maynard
Mark all (un)played …
Manage series 2343952
Content provided by Nine Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nine Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.
Wake Up Australia, 4am - 9:30am weekdays.
320 episodes
Mark all (un)played …
Manage series 2343952
Content provided by Nine Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nine Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.
Wake Up Australia, 4am - 9:30am weekdays.
320 episodes
All episodes
×A
Australia Overnight with Clinton Maynard

1 Wake Up with Mike Jeffreys - Friday - 21st February 51:17
51:17
Play Later
Play Later
Lists
Like
Liked51:17
Listen to the full show podcast See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

1 Michael Pachi - This week's highs & lows in Federal politics 10:57
10:57
Play Later
Play Later
Lists
Like
Liked10:57
Mike is joined by Michael Pachi, Nine Radio’s Federal Politics Editor, to recap the key moments of the week in federal politics. See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

Mike Jeffreys is joined by Brendan O’Neill, journalist & Editor of Spiked / Host of the Spiked podcast & author of ‘After the Pogrom: 7 October, Israel and the Crisis of Civilisation’, to dissect the stories making headlines in the U.K. & the world over the past week. You can keep up to date with Brendan’s most recent work by visiting the ‘Spiked’ website www.spiked-online.com See omnystudio.com/listener for privacy information.…
A
Australia Overnight with Clinton Maynard

1 Crisis to Contentment: The Getting of Wisdom, Mid-Life 12:06
12:06
Play Later
Play Later
Lists
Like
Liked12:06
Mike speaks with Dr. Marny Lishman, Health & Community Psychologist, about her latest book, ' Crisis to Contentment: The Getting of Wisdom, Mid-Life' . The book explores the challenges of midlife - career shifts, parenting, elder care, loss, loneliness, divorce, and navigating societal changes - while highlighting the power of reflection and life experience. Dr. Lishman discusses how embracing these struggles and learning from past crises can lead to greater contentment and transformation. See omnystudio.com/listener for privacy information.…
A
Australia Overnight with Clinton Maynard

1 Overnights with Mike Jeffreys - Friday - 21st February 2:35:40
2:35:40
Play Later
Play Later
Lists
Like
Liked2:35:40
Listen to the full show podcast See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

Mike Jeffreys has a weekly chat with Sue Dodd from the Sydney Markets about what bargains are on offer at the markets this week. See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

Mike Jeffreys chats with Dale Sinden for the story behind today’s National Days for 20th February See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

Aussie historian, author & entertainer Jim Haynes joins Overnight each week for his unique knowledge of songs from Australia’s history. This week Jim shines the spotlight on his ‘Don’t Fence Me In / Among The Gum Trees’ duet with Wayne Horsburgh. See omnystudio.com/listener for privacy information.…
A
Australia Overnight with Clinton Maynard

1 Wake Up with Mike Jeffreys - Thursday - 20th February 51:57
51:57
Play Later
Play Later
Lists
Like
Liked51:57
Listen to the full show podcast See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

1 Trump slams Zelenskyy as 'modestly successful comedian,' Warns him to act fast 10:55
10:55
Play Later
Play Later
Lists
Like
Liked10:55
Mike is joined by A.G. Gancarski, journalist with the New York Post, to discuss Donald Trump’s recent social media comments about Zelenskyy. Trump called Zelenskyy "a modestly successful comedian" who convinced the U.S. to spend $350 billion on a war that could never be won. Trump also criticised Zelenskyy for manipulating Biden and warned him to act quickly or risk losing his country. See omnystudio.com/listener for privacy information.…
A
Australia Overnight with Clinton Maynard

1 Overnights with Mike Jeffreys - Thursday - 20th February 2:39:46
2:39:46
Play Later
Play Later
Lists
Like
Liked2:39:46
Listen to the full show podcast See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

1 The Treasury of Common Sense with Leith Van Onselen 11:37
11:37
Play Later
Play Later
Lists
Like
Liked11:37
Mike Jeffreys’ weekly talk with Leith Van Onselen, Chief Economist at the MB Fund & Co-founder of Macrobusiness , to dissect the politics behind Australia’s economy. See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

1 Toronto plane crash: Expert points to pilot overcorrection & sudden crosswinds 8:54
8:54
Play Later
Play Later
Lists
Like
Liked8:54
Mike speaks with Associate Professor Aditya Paranjape from Monash University’s Department of Mechanical and Aerospace Engineering about the Toronto plane crash. Professor Paranjape explains that while a full investigation will determine the exact cause, the crash may have resulted from pilot overcorrection, compounded by a sudden gust of wind and ground effect. The wreckage suggests excessive right roll led to a hard landing, snapping the right wing and causing the plane to overturn. Given strong crosswinds from the right and the pilot likely performing a manual landing, they may have yawed left to align with the runway, then overcorrected by rolling right, leading to the impact. Icing is unlikely to have played a major role, as temperatures were typical for the region, and critical systems were operational during landing. See omnystudio.com/listener for privacy information.…
A
Australia Overnight with Clinton Maynard

Mike Jeffreys chats with Dale Sinden for the story behind today’s National Days for 20th February See omnystudio.com/listener for privacy information.
A
Australia Overnight with Clinton Maynard

Mike Jeffreys’ weekly chat with U.K. correspondent Enda Brady, host of Round Table On TRT World, about what's making news in the United Kingdom. See omnystudio.com/listener for privacy information.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.