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Why Have an Online Community to Connect Members
Manage episode 322256974 series 2832958
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If it is one area of communication that the COVID area exposed, it was the lack of online community. So many associations rely heavily on in-person meetings and connection. And rightly so. It is what many members want. But during COVID, associations had to think differently about engagement and connection. Online communities became a driving force for many to keep their members connected in a disconnected environment. Listen in as Tom Morrison and Dave Will interview Ben Muscolino, President of Breezio, to hear the why, what and how to starting and driving an online community to maximize member engagement.
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