Gå offline med appen Player FM !
Grow Your Profits with Powerful and Engaging Video Content
Manage episode 297356998 series 2530845
Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey?
The next Asher Sales Sense Podcast—“ Grow Your Profits with Powerful and Engaging Video Content” features host Kyla O’Connell with guest Leo Napper, CEO and Producer at Vicar Studios, creating entertaining and informative media that turning viewers into customers. Vicar Studios, headquartered in the Washington DC Metro area, plans and oversees TV and film projects, advertising campaigns, and design marketing and brand identities. Leo and his colleagues add the power of anthropological research to gain complete insight into marketing audiences.
----more----
On this podcast, Kyla and Leo discuss…
- How an anthropologist got into the video business
- The importance of language and culture in refining marketing strategies
- Recognizing the positive and negative impacts of cultural sensitivities
- The melding of anthropological artifacts into marketing
- And the enduring relevance of storytelling - the oldest art form
Listen in to discover how cultural approaches can improve your marketing and grow your profits.
Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel. ASHER Strategies is the sponsor of ASHER Sales Sense.
109 episoder
Manage episode 297356998 series 2530845
Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey?
The next Asher Sales Sense Podcast—“ Grow Your Profits with Powerful and Engaging Video Content” features host Kyla O’Connell with guest Leo Napper, CEO and Producer at Vicar Studios, creating entertaining and informative media that turning viewers into customers. Vicar Studios, headquartered in the Washington DC Metro area, plans and oversees TV and film projects, advertising campaigns, and design marketing and brand identities. Leo and his colleagues add the power of anthropological research to gain complete insight into marketing audiences.
----more----
On this podcast, Kyla and Leo discuss…
- How an anthropologist got into the video business
- The importance of language and culture in refining marketing strategies
- Recognizing the positive and negative impacts of cultural sensitivities
- The melding of anthropological artifacts into marketing
- And the enduring relevance of storytelling - the oldest art form
Listen in to discover how cultural approaches can improve your marketing and grow your profits.
Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel. ASHER Strategies is the sponsor of ASHER Sales Sense.
109 episoder
כל הפרקים
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.