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#22 - What We Learned From Our Black Friday Promotion
Manage episode 291185494 series 2919162
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Last week was Black Friday! We run our first campaign ever using landing pages, ads and email promotion. It was a big success thanks to the joint effort of many people: marketing team, developers, POs, and designer.
Today, we talk about
- How we run our first Black Friday and Cyber Monday promotions
- How we created landing pages and sales tracking
- How we promoted the pages via email marketing and ads
- Lessons learned and what to improve next time
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