Marketing Gleeking Genius Joe Earley And That's What You REALLY Missed podcast

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And That's What You REALLY Missed « »
Marketing Gleeking Genius Joe Earley

23d ago 47:40

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Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

… continue reading

Kapitel

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

204 episoder

#Cinema #iHeartPodcasts

Artwork

Marketing Gleeking Genius Joe Earley

And That's What You REALLY Missed

63 subscribers

published 23d ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av iHeartPodcasts. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av iHeartPodcasts eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

… continue reading

Kapitel

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

204 episoder

#Cinema #iHeartPodcasts

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