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Demystifying Digital Buying Behavior with John Horn
Manage episode 319103843 series 2907196
Innehåll tillhandahållet av Jeremy Roberts and Sameer Khan, Jeremy Roberts, and Sameer Khan. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jeremy Roberts and Sameer Khan, Jeremy Roberts, and Sameer Khan eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show:
Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more
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