190: Master the Art of Long Sales Cycles for Success

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

In this week's edition of the AmiSights Podcast, we talk to Richard Walton, founder of Outsell Sales, a company specializing in helping B2B businesses succeed with outbound sales development. Richard shares why he champions traditional marketing activities over relying solely on online networking.
“The traditional marketing back in the ’80s was all about meeting people, shaking people's hands, and then somehow we got lazy…technology made us lazy,” he said. “I help our clients go back to the ’80s, and I help them embrace more traditional marketing activities and to use technology to be very successful.” Today's episode explores key insights for business professionals, particularly in sales. We'll discuss the importance of using a broad suite of approaches to keep customers engaged, the shift from being seen as just a supplier to positioning yourself as a trusted partner, and how writing can help entrepreneurs clarify their thoughts and sharpen their strategic thinking. Connect with Richard: https://www.linkedin.com/in/richardwalton2/ Check out Outsell Sales: https://outsellsales.com/ Recorded on 11/13/24