The Browser Company Is Building a Brand That Drives Viral Growth - Ep. 32 with Nashilu Mouen-Makoua

AI & I

The Browser Company isn’t just building a browser, they’re building a formidable brand—and they’re doing it with AI.

The Browser Company has driven viral user growth, a $550 million valuation, and close to 100,000 YouTube subscribers. Its brand centers people, not products. It’s messy, authentic, and refreshing—and it seeps into everything the team does, from the job descriptions on their website to announcing new features through short films and giving keynote addresses in diners.

I sat down with Nashilu Mouen-Makoua, the head of storytelling and a strategic advisor to the CEO at The Browser Company, to talk about how she’s weaving relatable stories around new technology.

We get into her philosophy around storytelling, including why she believes centering people is the key to building a memorable brand, The Browser Company’s focus on making technology accessible to a wide audience, and the brass tacks of how Nash’s team structures meetings to generate great ideas. Nash also tells me how she’s integrated LLMs into her workflow, to do deep research, get a gut check on a new article she’s written, and put the finishing touches on her words.

As Nash explains that the best way to position a product is in response to contemporary social context, we screenshare through her conversations with ChatGPT about the socio-political climate in America preceding the release of a Tracy Chapman song. We also use the LLM to simulate a group of Arc users and interview one of these imaginary personas live on the show to gather preliminary customer insights.

This is a must-watch for people who want to use AI to tell compelling stories about what they’re building in tech.

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Links to resources mentioned in the episode:

Nashilu Mouen-Makoua: https://twitter.com/lafillemouen

The Browser Company: https://thebrowser.company/, https://twitter.com/browsercompany

Arc, the browser that reimagines the way we use the internet: https://arc.net/, https://twitter.com/arcinternet

Tracy Chapman’s song, Talkin’ About a Revolution: https://www.youtube.com/watch?v=Xv8FBjo1Y8I