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Navigating Corporate Sponsorships with Lori Zoss Kraska
Manage episode 386054337 series 3401941
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We're joined in this episode by Lori Zoss Kraska, a seasoned expert in corporate sponsorships for nonprofits. Lori shares her journey from PBS and NPR to diverse nonprofits, offering valuable insights into the world of corporate partnerships. From effective outreach strategies to understanding corporate giving trends, this episode is a must-listen for anyone in the nonprofit industry.
Topics We Cover:
- Distinguishing between corporate sponsorships, major gifts, and general fundraising, shedding light on the multifaceted nature of corporate support for nonprofits
- Aligning nonprofit goals with corporate values, with a focus on well-defined initiatives
- The strategic communication techniques, combining brevity and gratitude in initial messages to capture corporate interest effectively
- Stages of corporate partnerships, from introductory outreach and get-to-know-you meetings to the careful timing of proposal presentations
- Waiting after making sponsorship requests, understanding corporate timelines, and employing strategic follow-up techniques to maintain engagement
- Tech Tools in Sponsorship Efforts
- Future Trends in Corporate Philanthropy
To Learn More and Connect with Lori:
Lori on LinkedIn
Growth Owl Website
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