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Half advice show, half cultural critique, and one wild ride through the world of wellness. Join podcast besties Kristen Meinzer and Jolenta Greenberg as they dissect the inner workings of the betterment industry - and offer up some advice along the way. Their goal? To help get you a little closer to fine. Kristen and Jolenta's first show By the Book is on this feed. To hear back episodes of By the Book, just scroll down!
412 Odballs: Singular Campaigns
Manage episode 237096588 series 2518900
Av Terry O'Reilly CBC upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.
Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80’s and 90’s, and pay tribute to an ad giant who change the way the world thinks… about prunes.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100409_30521.mp370 episoder
