))
Half advice show, half cultural critique, and one wild ride through the world of wellness. Join podcast besties Kristen Meinzer and Jolenta Greenberg as they dissect the inner workings of the betterment industry - and offer up some advice along the way. Their goal? To help get you a little closer to fine. Kristen and Jolenta's first show By the Book is on this feed. To hear back episodes of By the Book, just scroll down!
302 Recession Marketing
Manage episode 237096619 series 2518900
Av Terry O'Reilly CBC upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.
Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-12.mp370 episoder
