How to Position GAP & Old Navy for Promo Apparel Profits


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“Workwear” is an ever-evolving concept, especially as companies adopt hybrid business models with employees working both at home and in the office. As such, the corporate sector is leaning into the “casual” in “business casual”, seeking to provide their employees with comfortable garments they’ll feel good wearing during their 9-5. Leading supplier Vantage Apparel (asi/93390) noticed this change, directly contributing to their exciting partnership with retail giants GAP and Old Navy, now available for the promo industry. Today we’re joined by Josh Appelbaum, Chief Strategy Officer at Vantage Apparel to get the scoop on why this partnership is so important and how these huge brands can be leveraged to meet client demand for uniforms, event apparel and gifts.

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