The evolution of the Furniture Market

Advertising is Dead: It's all Business with Varun Duggirala

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present.

The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry.

In this episode of Advertising Is Dead, we have Naveen Murali, VP & Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFry's genesis and how it fit well with the present-day consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More.

Find Naveen on LinkedIn & Twitter

Pepperfry on LinkedIn & Twitter

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

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