How to Make Ads an Experience (with Ira Maher)

Adtech Unfiltered

Innehåll tillhandahållet av Noor Naseer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Noor Naseer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

5y ago 57:37

MP3•Episod hem

When was the last time you saw an ad that provided an experience worth remembering?

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

40 episoder

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS