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Is All Data Created Equal? Effectv Has The Answer
Manage episode 306659544 series 2826479
Innehåll tillhandahållet av AAF-Houston and American Advertising Federation - Houston Chapter. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av AAF-Houston and American Advertising Federation - Houston Chapter eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
With data and technology, the process of planning and driving a successful advertising campaign is something more and more advertisers are taking advantage of. So the question to ask; is targeting accurate and should we trust the data providers? Listen in on the conversation with Jenn Gill and Andy Lavender from Effectv.
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