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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Drop The Biscuit
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Innehåll tillhandahållet av Drop The Biscuit. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Drop The Biscuit eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A small group of dedicated music lovers sharing weekly, eclectic & themed podcasts.
…
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522 episoder
Markera alla som (o)spelade ...
Manage series 92386
Innehåll tillhandahållet av Drop The Biscuit. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Drop The Biscuit eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A small group of dedicated music lovers sharing weekly, eclectic & themed podcasts.
…
continue reading
522 episoder
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×This week Rosko, our agent from the west, brings together a fantastic selection of current tunes for our listening pleasure. 1. Georgia Anne Muldrow – Nuke’s Blues 2. Bandler Ching – Pousmousse 3. Anna Butterss – Bishop 4. Emil Richards – Blues for Hari 5. Nubya Garcia – Water’s Path 6. Emanative – Paradox 7. Nala Sinephro – Continuum 9 8. Yussef Dayes – Birds of Paradise 9. The Comet is Coming – Lucid Dreamer 10. Beverly Glenn-Copeland – This Side of Grace 11. Daniel Villarreal – Salute 12. The Cosmic Tones Research Trio – A Sleeping Planet 13. Mary Halvorson – Cheshire Hotel 14. Swindle – Miss Kane 15. Misha Panfilov Sound Combo – Planetarium 16. Sons Of Kemet – Going Home 17. Terri Lyne Carrington – Very Special 18. Makaya McCraven – Black Lion 19. George Gruntz – Djerbi 20. Alabaster DePlume – The Sound of My Feet on This Earth Is a Song to Your Spirit 21. Jaubi – Chandrakauns…
CONGRATULATIONS HE SAID YOU GOT THE JOB 1 Dead Moon-Hey Joe 2 Ike Turner-The Drag 3 Sven Wunder-Hyacinth 4 Via Mardot-Circuits 5 Jackie Edwards-Invasion 6 Soft Machine-Ban-Ban Caliban 7 The Dylan II-Otokorashiitte Wakarukai 8 Lynn Castle-The Forest 9 The Beastie Boys-The Biz Grasshopper Experiment (Edit) 10 Prince Fatty-Expansions Dub 11 A.A.Gray & Seven Foot Dilly-The Old Ark’s A Moving 12 OMD-Messages 13 Pepe Bradrock-Un Pepe Dans La Dentelle 14 Parraffin Jack Flash-Blue And Groovy 15 Moontribe-Mesmerized 16 Bye Corner Audio-Surfacing 17 Rufus Zuphall-I’m On My Way…
This week, another fine lookin’ playlist from our man Rosko, with a selection of the many influences of Tom Waits. 1 Hound Dog – Big Mama Thornton 2 House of the Rising Sun – Leadbelly 3 Someone To Watch Over Me – George Gershwin 4 The Dirty Dozen No. 2 – Tampa Red 5 My Sweet Hunk O’Trash – Billie Holiday & Louis Armstrong 6 Dave Brubeck – Jack Kerouac & Steve Allen 7 Scrapple For The Apple – Charlie Parker 8 Criss-Cross – Thelonious Monk 9 Anything Goes – Cole Porter With Vince Giordano & The Nighthawks 10 Don’t You Just Know It – Huey “Piano” Smith & His Clowns 11 Hey Now Baby – Professor Longhair 12 Spoonful – Howlin’ Wolf 13 Dream Myself A Sweetheart – Clarence ‘Frogman’ Henry 14 Reaching Into In – Ken Nordine 15 My Funny Valentine – Chet Baker 16 St. James Infirmary – Bobby Bland 17 I Got The Blues – Dion & The Belmonts 18 Frankie & Johnny – Champion Jack Dupree 19 Let’s Go Get Stoned – Ray Charles 20 I Put A Spell On You – Screamin’ Jay Hawkins 21 Fire And Water – Wilson Pickett 22 That’s Alright – Mose Allison 23 Mr. President (Have Pity On The Working Man) – Randy Newman 24 Papa’s Got A Brand New Bag, Pt. 1 – James Brown 25 Dachau Blues – Captain Beefheart & The Magic Band…
THE 2ND (THIRD IF YOU COUNT THE BASQUIAT MIX) OF OUR MIXES FROM OR RELATING TO NEW YORK CITY. AND THIS TIME PRESENTED BY WIRESHAKER……. In 1975, Connecticut-raised gangling teen-aged Stooges fanatic Thurston Moore found himself spending more and more time travelling the 70 miles between his suburban hometown and the scuzz pits of NYC. Joints like Max’s Kansas City and CBGBS. Ears and mind wide open, he absorbed the new sounds of the city: the first stirrings of punk and later no wave, and soon overcame his inherent shyness to become an active participant himself, mingling in the circles around Patti Smith and Lydia Lunch. Of course, he eventually found himself in a band which, after the obligatory line-up and name changes, ended up as Sonic Youth. And the rest is… Inspired by his recent autobiography, here’s a selection of the sounds which he would have encountered in the Big Apple. 1 PATTI SMITH-PISS FACTORY 2 SUICIDE-GHOST RIDER 3 DEAD BOYS-SONIC REDUCER 4 RICHARD HELL & THE VOIDOIDS-LOVE COMES IN SPURTS (ALBUM VERS) 5 TELEVISION-LITTLE JOHNNY JEWEL 6 TEENAGE JESUS & THE JERKS-THE CLOSET 7 JAMES WHITE & THE BLACKS-CONTORT YOURSELF 8 BUSH TETRAS-TOO MANY CREEPS 9 THE RAYBEATS-TIGHT TURN 10 MARS-3E 11 DNA-DETACHED 12 THEORETICAL GIRLS-YOU GOT ME 13 KONK-ELEPHANT 14 LIQUID LIQUID-CAVERN 15 THE LOUNGE LIZARDS-BOB THE BOB 16 DEFUNKT-THERMONUCLEAR SWEAT 17 BAD BRAINS-SAILIN’ ON 18 SONIC YOUTH-THE BURNING SPEAR…
MORE SOUNDS FROM THE BRITISH BLUES SCENE. THIS TIME SELECTED BY PV, GAZ SMITH & M.McCARTHY 1 JOE COCKER-DON’T LET ME BE MISUNDERSTOOD 2 THE GROUNDHOGS-STILL A FOOL 3 DR FEELGOOD-SNEAKIN’ SUSPICION 4 LONG JOHN BALDRY-INSANE ASYLUM 5 LEW LEWIS-RIDER 6 PETER GREEN SPLINTER GROUP-CRAWLIN’ KING SNAKE 7 THE MANISH BOYS-I PITY THE FOOL 8 THE SPENCER DAVIS GROUP-NOBODY KNOWS WHEN YOU’RE DOWN 9 THE TROGGS-EVIL WOMAN 10 VINEGAR JOE-NO ONE EVER DO 11 THE GRAHAM BOND ORGANISATION-HARMONICA 12 SAVOY BROWN-LIFE’S ONE ACT PLAY…
OOH, THAT’S INTERESTING SHE SAID -NO.5 IN THE ‘BETWEEN THE CRACKS’ SERIES, A SELECTION OF FAIRLY CURRENT, SLIGHTLY AVANT-GARDE, CLASSICAL, SOUNDTRACK TYPE GEAR FOR THOSE LATE NIGHTS, EARLY MORNINGS? PUT TOGETHER THIS TIME BY AK&PV. 1 ONEOHTRIX POINT NEVER-SLEEP DEALER 2 BUDI UND GUMBLS-TANZ DER KORPERLING 3 MARAL-SETAR ROCK 4 TOMAGA-DUB DIVERS 5 MOTHERLAND-BATTLE OF QADESH 6 SSIEGE-VIRGO OSCURA 7 HOLY TONGUE-DEY SEY 8 BEN LAMAR GAY-DRESS ME IN NEW LOVE 9 DALI MURU & THE POLYPHONIC SWARM-SHAPESHIFTING 10 FOUR TET-LOVED 11 ANNE MULLER-SOLO REPEAT! 12 PABLO’S EYE-WORSHIP & PASSION 13 DUVAL TIMOTHY-MORNING 14 FEDERICO ALBANESE-BY THE DEEP SEA 15 FATIMA AL QADIRI-VOLVER 16 OLAFUR ARNALDS & ALICE SARA OTT-REMINISCENCE…
Another interesting selection of releases, and all from this century…… Brought to you by PV, Wireshaker and Rosko. 1 Veronica Vasicka-From Here 2 Jane Weaver-Heartlow 3 Trees Speak-Pyramid 4 Vanishing Twin-Non Guardare 5 Abstract Concrete-Sad Bogbrush 6 GilScott-Heron-The Crutch 7 Penza Penza-Stompin & Motorik’n 8 Gruff Rhys-Sadness Sets Me Free 9 Speakers Corner Quartet-Geronimo Blues 10 Duff Thompson-Sleight Of Hand 11 Das Koolies-You Killed My Robot 12 Modern Cosmology-Trauma Release Makes Free 13 IXNA-Galileo 14 Torn Sail-Birds (Edit) 15 Alabaster DePlume-Who Is A Fool…
BRITISH BLUES HAD IT’S HEYDAY THROUGHOUT THE 1960’S AND EARLY 70’S. WHERE UP & DOWN THE COUNTRY THE CLUB SCENE THRIVED. THROUGHOUT THIS PERIOD IT WOULD BE DIFFICULT TO FIND ANY BRITISH ROCK BAND THAT WAS’NT INFLUENCED BY THE BLUES. PT.1 KICKS OFF WITH A SMALL SELECTION OF FAIRLY WELL KNOWN ARTISTS/BANDS FROM AROUND THAT TIME DIGGIN’ THE BLUES…. 1 THEN YEARS AFTER-SPOONFULL 2 THE PRETTY THINGS-BIG BOSS MAN 3 HUMBLE PIE-I BELIEVE TO MY SOUL 4 CHICKEN SHACK-IT’S OK WITH ME BABY 5 TASTE-RAILWAY AND GUN 6 SLADE-RAVEN 7 CREAM-SITTING ON TOP OF THE WORLD 8 FLEETWOOD MAC-MY HEART BEAT LIKE A HAMMER 9THE ROLLING STONES-VENTILATOR BLUES 10 ERIC CLAPTON-STEADY ROLLIN’ MAN 11 JEFF BECK/ROD STEWART-YOU SHOOK ME 12 JOHN MAYALL-PLEASE DON’T TELL 13 THE SMALL FACES-YOU NEED LOVING 14 THE ANIMALS-DIMPLES 15 THE SPENCER DAVIS GROUP-SITTIN’ & THINKIN’ 16 THEM-JUST A LITTLE BIT 17 JOHN MAYALL & THE BLUESBREAKERS-STEPPIN’ OUT 18 THE BEATLES-YER BLUES…
SO, HERE’S ANOTHER BUNCH OF X ART STUDENTS/ARTY TYPES DOING WHAT THEY (PROBABLY/POSSIBLY) DO BEST? 1 MAGAZINE-MY MIND AIN’T SO OPEN 2 PINK MILITARY-SPELLBOUND 3 WIRE-THE OTHER WINDOW 4 BLUR-FAR OUT 5 RADIOHEAD-BLOW OUT 6 PERE UBU-NON ALIGNMENT PACT 7 THE BEATLES-HAPPINESS IS A WARM GUN 8 MARTIN CREED-GIFT ATTACK 9 THE DURUTTI COLUMN-FIRST ASPECT OF THE SAME THING 10 THE DURUTTI COLUMN-SECOND ASPECT OF THE SAME THING 11 ULTRAVOX-ARTIFICIAL LIFE 12 LCD SOUNDSYSTEM-MOVEMENT 13 GANG OF FOUR-PARALYSED 14 TV ON THE RADIO-I WAS A LOVER 15 THE FEELIES-FORCES AT WORK 16 IAN DURY & THE BLOCKHEADS-WAITING FOR YOUR TAXI 17 WRECKLESS ERIC-RAGS AND TATTERS 18 PARQUET COURTS-THE MAP 19 BLACK MIDI-BMBMBM…
Art students forming bands, bands being arty, (not unlike the ‘INCHXINCH’ playlists?) Brought to you by Mr Mark McCarthy, Mr Gaz Smith & PV. 1 The Monochrome Set – The Jet Set Junta 2 The Psychedelic Furs – Mr Jones 3 Soft Machine – Box 25/4 Lid 4 10cc – Art For Art’s Sake 5 Clock DVA – 4 Hours 6 Pulp – She’s A Lady 7 XTC – This Is Pop 8 HMLTD – The West Is Dead 9 Roxy Music – Editions Of You 10 The Rapture – House Of Jealous Lovers 11 King Gizzard & The Lizard Wizard – Cyboogie (NRZ Edit) 12 Gang Of Four – Outside The Trains Don’t Run On Time 13 Mercury Rev – Nite And Fog 14 Tom Waits – Down, Down, Down 15 Sonic Youth – Spoon…
IN OUR CONTINUING TRIBUTES TO FOLKS WE LOVE….. (SEE ‘ O DDITIES/TRIBUTES’ …….. BOWIE, ROXY, STEVE MARRIOTT, DYLAN, COHEN, ZAPPA ETC………) ROSKO HAS LOVINGLY PUT TOGETHER THE LATEST & VERY LISTENABLE SELECTION OF JAZZ & BLUES- INFLUENCES OF THE LATE & GREAT DON VAN VLIET, OTHERWISE KNOWN AS CAPTAIN BEEFHEART 1 JIMMY REED-ROLL AND RHUMBA 2 ONE STRING SAM-I NEED 100 DOLLARS 3 LEADBELLY-GOOD MORNING BLUES 4 LOUIS ARMSTRONG AND HIS ORCHESTRA-ST JAMES INFIRMARY 5 SON HOUSE-DEATH LETTER BLUES 6 ROBERT JOHNSON-TERRAPLANE BLUES 7 HOWLIN’ WOLF-THE RED ROOSTER 8 THELONIOUS MONK-EPISTROPHY 9 SLIM HARPO-I’M A KING BEE 10 ORNETTE COLMAN-EVENTUALLY 11 MUDDY WATERS-ALL ABOARD 12 LITTLE RICHARD-TUTTI FRUTTI 13 JOHNNY ‘GUITAR’ WATSON-THREE HOURS PAST MIDNIGHT 14 JOHN COLTRANE-GIANT STEPS 15 JOHN LEE HOOKER-CRAWLIN’ KING SNAKE 16 ALBERT AYLER-FREE AT LAST! (STEREO) 17 BLIND WILLIE JOHNSON-YOU’RE GONNA NEED SOMEBODY 18 BO DIDDLEY-COPS AND ROBBERS 19 ELMORE JAMES & HIS BROOM DUSTERS-DUST MY BLUES…
This week we have a very special guest- Lola Leng Taylor, with a lovely little Country mix to take us through the weekend…. 1 Willie Nelson-Can I Sleep In Your Arms 2 Townes Van Zandt-Poncho & Lefty 3 Lee Halewood-Have You Made Any New Bombs Today 4 Ladysmith Black Mambazo/Dolly Parton-Knocking On Heaven’s Door 5 Rab Noakes-Mississippi 6 Patsy Cline-She’s Got You 7 Tommy McLain-Before I Grow Too Old 8 Bill Monroe-Blue Moon Of Kentucky 9 Ernest Tubb-Thanks a Lot 10 Bob Dylan-Alberta #1 11 John Prine-Illegal Smile 12 The Marshall Tucker Band-Can’t You See 13 Marvin Rainwater-I Gotta Go Get My Baby 14 Tom T.Hall-That’s How I Got To Memphis 15 Bobby Charles-Tennessee Blues 16 Hank Williams-I’m So Lonesome I Could Cry 17 George Jones-Treasure Of Love 18 Townes Van Zandt-I’ll Be Here In The Morning…
A lovely little selection of fuzzy disco, funk and alt soulful breaks to dig the sunshine to. Greetings from Cornwall. X. 1 Los Yoyi-Banana 2 The Mighty Mocabos-The Next Message 3 Roy Porter Sound Machine-Hip City 4 The Supremes-High Energy 5 Frederick Knight-Let Me Ring Your Bell 6 Howard Tate-Every Day I Have The Blues 7 Nico Gomez & His Afro Percussion-Pa! Pa! Pa!Pa! 8 Magic Source-Genius Of Love 9 Darondo-Let My People Go 10 Jah Wobble-Guangzhou Funk 11 Leon Thomas-The Creator Has A Master Plan 12 The Daktaris-Eltsuhg Ibal Lasiti 13 Prince Fatty (Feat-Shniece)-Expansions/Dub…
The accepted Anglo-American critical consensus would have you believe that before the sudden early 70s emergence of Kraftwerk, Can, Amon Duul, Faust and their comrades, German pop was a wasteland populated only by Bavarian oompah bands and middle-aged, middle of the road schlager merchants as epitomised by James Last. This is an attempt to counteract that notion (although Hansi himself does get to top and tail proceedings). Here are all sorts of things you were never told about: Teutonic takes on Bossa, exotica, psych, sunshine-pop and, from Cindy & Bert, Sabbath as well as much stranger and stronger stuff. And you might also have noticed that being right-on as ever, we’ve avoided use of that rather demeaning K-word. Prost! 1 James Last-Nothing 2 Paul Nero- This Is Soul 3 Hazy Osterwald Jet Set-Swinging London 4 Vivi Bach & Dietmar Schonherr-Molotow Cocktail Party 5 Peter Thomas Sound Orchestra-The World is Gone 6 Mary Roos-Blauer Montag (Mas Que Nada) 7 Hildegard Knef-Von Nun An Ging’s Bergab 8 Inga Rumpf & I.D Company-I Watched The Women 9 Sibylle Baier-Give Me A Smile 10 City Preachers-Come Back 11 The Rattles-If You Don’t Come Back 12 Cindy & Bert-Der Hund Von Baskerville (Paranoid) 13 Peter Herbolzheimer-Frogdance 14 Gunter Noris-Gemini 15 Eugen Thomass-Undergroovin’ 16 Carlos Fendeira-Gimmi Moro 17 Tommy Haggard Orchestra-Peeled Tomato 18 Rolf Wilhelm-Do It Yourself 19 Orchester Werner Muller-Bodybuilding 20 George-Butterflies Never Cry 21 Slapp Happy-Little Girls World 22 James Last-Voodoo Lady’s Love…
THE SECOND IN OUR DUBBED BEATS SERIES WITH A SLIGHTLY POST PUNK THEME? WANDERING IN & OUT. & THIS TIME BROUGHT TO YOU BY GAZ SMITH, PV & MARK McCARTHY. 1 PANDA DUB-WHO AM I 2 MUNGO’S HI-FI-BABYLON KILL BY DUB 3 JAH WOBBLE-ALBATROSS 4 THE POP GROUP-3:38 (DENNIS BOVELL DUB) 5 DEPECHE MODE-DREAM ON (OCTAGON MAN DUB) 6 SOFT CELL-TAINTED LOVE/WHERE DID OUR LOVE GO? (DUB) 7 THE DUB PISTOLS-BLUE MONDAY (GAUDI STEPPER DUB) 8 KILLING JOKE-CHANGE (DUB) 9 THE SKATALITES-FUGITIVE DUB 10 ABA-ARIGINAL-ABA-JOE DUB 11 THE GORILLAZ-SLOW COUNTRY (STRICTLY RUBBADUB) 12 BAUHAUS-IN FEAR OF DUB…
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