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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fozcast - The Ben Foster Podcast
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Innehåll tillhandahållet av The Ringer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Ringer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Ben Foster AKA The Cycling GK - Former England and Premier League goalkeeper and Co-host Tom Ochoa welcome an exciting range of guests that include top level athletes, content creators and people with an interesting story to share!
…
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277 episoder
Markera alla som (o)spelade ...
Manage series 3517790
Innehåll tillhandahållet av The Ringer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Ringer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Ben Foster AKA The Cycling GK - Former England and Premier League goalkeeper and Co-host Tom Ochoa welcome an exciting range of guests that include top level athletes, content creators and people with an interesting story to share!
…
continue reading
277 episoder
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Fozcast - The Ben Foster Podcast
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1 Antonee Robison - The meteoric rise of a Premier League & USA Superstar. Part 1 43:40
43:40
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On today’s Fozcast we welcome Fulham and USA star Antonee Robison. Antonee AKA Jedi has been tearing it up in the Premier League this season and was a top tier guest. So much so, we filmed a part 2 for you… In part 1, we spoke about: 🤔 The REAL Reason why players call him “Jedi” 🤯 The Unsuccessful Medical to AC Milan… 💔 The FAILED Heart Operation during his career… 🏙️ What life is like as a Fulham player! And so much more! Stay tuned for next week for part two and trust us, it’s just as good, if not even better than part one! 👏🏼 See you all next week!! 👊🏼 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Shots FIRED at Man United by Sancho! & Who's to BLAME at Spurs?! 1:26:52
1:26:52
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There’s no Premier League, but there’s plenty to discuss including the action from the FA Cup Fourth Round! Ben and Tom are joined by the legend Watto and super Ben Tozer to chat about: 📱 - Sancho’s cheeky message on Rashford’s Instagram! ✍️ - The BEST Transfer of the window was… 🟢 - Plymouth SHOCK Slot’s Liverpool 😅 - Is Son Heung-min not stepping up?! 🔴 - Ayden Heaven’s transfer to Man Utd Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Things you Didn't Know About Football Part 3! 1:00:08
1:00:08
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We are back with a fan favourite - things you didn’t know about being a footballer, part 3! We are joined by Former England GK coach Dave Watson for this one as we dive into the untold stories in football which you will want to know about! ❌ What’s the WORST thing about being a footballer?! 🍽️ Are players allowed to be fussy over their meals? 💰 Do players talk about their contracts with each other?! 📝 Can players approach clubs on their own in the transfer window? & so much more! If you want to be in with a chance of getting your question read out on the pod, make sure to following us on Instagram below! 👇🏼 https://www.instagram.com/thefozcastpodcast/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Is Rashford the BEST Transfer of the Window & Did Lewis-Skelly Mock Haaland?! 1:16:01
1:16:01
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Statement wins, big transfers and a potential season ending result - the Football Fill-In returns with all the reaction from the Premier League! Ben and Tom are joined by the legend Watto to discuss all of the following: 🔴 - The ‘Haaland’ celebration a sign of disrespect? 💰 - Jhon Duran’s £1.2m A MONTH Contract! ✍️ - Rashford joins Aston Villa… 😎 - Is Chris Wood the most impactful striker outside the Top 6? 😩 - Is Man Utd’s season over? Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Liam Ridgewell & The Impact of Lionel Messi on the MLS... 1:04:31
1:04:31
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Today on the Fozcast we have one of Ben’s former teammates who has played for Aston Villa, Birmingham, West Brom (we know!) and the Portland Timbers - it’s Liam Ridgewell! We talked about… ⚽️ The IMPACT of Messi on the MLS 🏆 Winning trophies with Birmingham and the Portland Timbers 📝 Being an Assistant Coach at the Timbers under Phil Neville 🥅 What it’s like to be a DP player at an MLS club… And so much more! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 “THE WORST DECISION I’VE EVER SEEN IN MY LIFE!” 1:29:37
1:29:37
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The Football Fill-In returns with more DRAMA from another huge week of Premier League football. Ben and Tom are joined by the legend Watto to discuss all of the following: 🔴 - The worst ever RED CARD in football? 🆚 - Levy or Ange?! Who’s to blame at Spurs?! 🍒 - Bournemouth’s INCREDIBLE Recruitment! 💬 - Pep and Palmer, what is going on?! ⚽️ - Owen or Vardy - who’s the better striker?! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Simon Mignolet on that DRAMATIC Premier League Moment & Why he Left Liverpool? 1:05:32
1:05:32
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We are back with another Fozcast episode this week and we are still on the road as we travelled all the way to Brussels in Belgium to film with former Liverpool and Belgium GK, Simon Mignolet! We talked about… 🔴 An INCREDIBLE Liverpool Debut ❌ That Gerrard SLIP… 🧠 Being the SMARTEST Person in the World?! 🧤 Losing his No1 Spot When Jurgen Klopp joined... & so much more! A massive thank you to Club Brugge for letting us record at their training ground! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 "IT'S SO UNPROFESSIONAL!" | Is TIME Nearly Up for this Manager... 1:20:49
1:20:49
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It's GW22 on the Football Fill-In and we have Ben, Dave Watson, Ben Tozer and Tom Ochoa on the show today! 🔴 Is Amorim’s team the worst in United’s history? 🕰️ Is Time finally up for Ange? 🌳 Can Forest win the league? 🍒 Iraola’s Bournemouth are flying! 6️⃣ Are City back? We hope you enjoy the episode! 🙌🏼 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Is He REALLY Worth £800k Per WEEK?!! & Why Rashford HAS To Go Out On Loan! 1:26:01
1:26:01
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Due to the scattered midweek fixtures, we chatted about footballs biggest talking points from the last couple of weeks, rather than each game, which included… 📝 Haalands INCREDIBLE New Contract! 🔥 Amad Diallo is he United’s BEST Player? ⚽️ Can Isak BREAK Jamie Vardy’s Goalscoring Record?! 🤔 What’s BEST for Rashford this January? ❌ Is Ange’s Time at Spurs OVER? Plus a very tense quiz…. If you liked this style of show as much as we did, let us know in the comments below! 👇🏼 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Will Troost-Ekong & How Nigeria got TRAPPED in an Airport Before their Game with Libya… 59:19
59:19
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On the Fozcast this week we have Super Eagles captain, former Premier League Player for Watford and now currently playing in the Saudi Pro League for Al-Kholood - it’s William Troost-Ekong! In this episode we talked about… 😱 That Nigeria vs Libya Airport Fiasco… ⭐️ Scoring in the AFCON Final! 🇸🇦 What the Saudi Pro League is really like… 🎥 Is King Ekong returning to our screens? And so much more! 🙌🏼 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 REAL or FAKE - Is Trent off to Madrid?! 1:26:33
1:26:33
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On the Football Fill-In today we are joined by Watto to discuss everything from the first gameweek of 2025 including: 💵 Is Trent off to Madrid? 🤔 Why was Odegaard dropped? 😬 Ange’s Spurs lose again… ⭐️ City & Haaland shine 🔥 Brentford hit 5! Plus the Quiz!!! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Andre Gray & How the Saudi Tax Money Really Works... 1:20:39
1:20:39
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Today on the Fozcast we have our first guest of the season… It’s Bens former teammate and currently playing for Plymouth Argyle, it’s Andre Gray! In today’s episode, Andre talks about his time at Watford and the struggles he had with the club. We also discuss his time with the Jamaica national team and how he missed out on the Gold Cup squad by one day due to his passport not arriving in time! We then look back to earlier in his career and his big jump from Luton Town, who were in the Conference Premier at the time, to Brentford in the Championship… After this, we fast forward to the time that Andre went abroad to Greece and how different the football culture is out there, and how scary it can be in regards to the fans. Following his departure from Greece, Andre talks about his move to Saudi Arabia and what the quality of football is like out there along with how the tax system works and the struggles of leaving the family when in a different country! As always, we finish the episode with some NEW quick fire questions, let us know what you think of them below! A massive thank you to Andre for coming on and we wish him the best for the rest of the season! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 He’s Done at Manchester United!!! Could they REALLY get Relegated? 1:18:56
1:18:56
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On the Football Fill-In today we are joined by Darren Bent to discuss everything from the last Premier League fixtures of 2024, including: 👏🏻 Big W for Ipswich! 🤔 Are Man City back? 😬 Is Ange on the brink… ⭐️ Five Star Reds! 🔴 United’s woes continue! Plus the Quiz!!! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 Duran's CRAZY Moment! Cunha has to STAY and KDB Rage! 1:10:18
1:10:18
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On the Football Fill-In today we are joined by Watto and Ben Tozer to discuss everything from Boxing Day, including: ⭐️Matheus Cunha STARS for Wolves 😡 KDB STORMS down the tunnel! 🔴 Duran's CRAZY Red Card! 🌳 Forest are FLYING! Plus the Quiz!!! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Fozcast - The Ben Foster Podcast
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1 The BIG Christmas Quiz!!! | One Of Us Completely LOSES it… 1:33:50
1:33:50
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It’s that time again, it’s the annual Christmas quiz and this year it’s a belter!! On the quiz this year we are split into three teams consisting of Ben Foster, Dave Watson, Tubes, Big Ange, Tom Ochoa and Ben Tozer. Watch the video to find out who’s on what team as we draw the names out of our McDonald's breakfast bag... (we was hungry and it's Christmas!) In this years quiz we have six rounds which are, Premier League, General Knowledge, Christmas, Guess the Team, Career Path and a special “Who Am I Round” which can see the teams claw back some points with up to three points potentially being earned for each answer! Make sure you all play along at home and let us know what score you got... From everyone at the Cycling GK team, we wish you all a very merry Christmas and a happy new year! Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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