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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Innehåll tillhandahållet av themilesandthemarkers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av themilesandthemarkers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Gene Girdley takes you on an in-depth journey surrounding the stories, experiences, key learnings, and insights from his book, The Miles and The Markers.
Innehåll tillhandahållet av themilesandthemarkers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av themilesandthemarkers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Gene Girdley takes you on an in-depth journey surrounding the stories, experiences, key learnings, and insights from his book, The Miles and The Markers.
In this episode, Gene addresses how learning and perfecting skills can help you compete against industry giants. He also addresses how, while best not to burn bridges, there are times that relationships come to an end permanently. Most importantly, Gene discusses why he chose not to get revenge or act with anger toward someone with whom he would have been justified in doing so... ...based on his faith and guidance from scripture.…
New Podcast - Be Ready to Pivot In this episode, Gene talks about a number of ways we may need to pivot to something new or different, including having a Plan B. He also talks about his experience in launching the US version of Mitsubishi's Lancer Evolution including hosting the training videos. Enjoy!…
New Episode! Gene returns from the break last week with two Miles and Markers, including his early days at Mitsubishi Motors North America. In Mile 30, Gene discusses knowing the "Why" of your projects, not just the why of your life. In Mile 31, Gene talks about his experience working on a project with J.D. Power and Associates, and how even the "experts" may not always know "your" stuff! Enjoy!…
"EVERYONE IS SCRIPTED!" Gene begins this episode with a prayer for the President of the United States who just came down with COVID. As Christians, we are called to lift our leaders in prayer regardless of our personal opinions about their party or their leadership. Next, Gene challenges the current trend of eliminating Scripts from training and addresses how he has taught the appropriate use of scripts, beginning with the idea that "Tom Hanks is not Forrest Gump!" Enjoy!…
Graphic True Story Alert In this episode, Gene discusses how he discovered his purpose in business, and more importantly, his purpose in serving others. Author Brad Metzler said, "Everyone is fighting a battle you know nothing about. Be kind always." Gene unpacks this with a riveting story from his automotive experience and helps the listener understand the importance of empathy for others. Enjoy!…
Returning to Retail In this episode, Gene discusses his return to Service Management at his previous dealership. Among other things he discusses: * Adapting to less than ideal circumstances * Overcoming Technology Issues (The handwritten RO) * Firing an abusive customer * Dealing with late Warranty Claims * Facing unexpected changes and learning from them * Oft quoted "scriptures" that are not actually in the Bible…
Challenge to Represent Well! In this episode, Gene discusses how traveling for business can be a challenge to personal integrity. He also argues that failure to represent well negatively impacts more than you personally or your family. It can also destroy other people and your business. This episode includes quotes from Jim Rohn, Brian Tracy, and Zig Ziglar, as well as selections from Holy Scripture.…
Warning. In this episode, Gene addresses several topics that could be considered controversial. These include the use of certain language in the car business and faith in a personal God vs. other beliefs that are more accepted in the business world. He discusses how working with Saturn made practicing his faith easy because of the aligned values. Regardless of what you believe, we all can work together if love, acceptance, and forgiveness (all tenets of faith) are practiced.…
In this episode, Gene talks about his first experience facilitating as a team at Saturn, and how coaching helped him eliminate a bad habit while speaking. He also talks about the difference between training and facilitating, plus the importance of consistent, and ongoing coaching. Gene challenges corporations to stop sabotaging training by lack of focus, and by creating fires that cause training to be put on the back burner. Special thanks to Joe Jordan and Charlie Brown for helping me become the facilitator that I am.…
We don't like change! Unless it means change for the better, or we believe it's going to be better! In this episode, Gene discusses the change from retail to travel work, and both the benefits and some of the drawbacks of life on the road. He also takes us down a sidestreet called Intrinsic Motivation. Why is it important for leaders to understand what motivates their staff? Enjoy!…
In this episode, Gene Girdley shares how he got the call to be interviewed and how he received an offer to become part of Saturn's Retail Training Team. He also takes a deep dive into what really happened to the Saturn Brand, and he challenges consumers to demand change by doing business with manufacturers and dealers willing to do things right. For more information about the demise of Saturn, see this article https://www.forbes.com/2010/03/08/saturn-gm-innovation-leadership-managing-failure.html?sh=62585e126ee3…
Gene returns with a new episode including the story of how his success was chronicled in Sales and Marketing Management Magazine, which featured the Top 25 Sales Forces in America in October 1998. The cover featured Michael Dell. This was a key transition point that set the stage for Gene to move from retail automotive to becoming a trainer for Saturn. There's an added bonus at the end of this segment as Gene reads a prayer of thanksgiving from The Book of Common Prayer. Enjoy and have a blessed week!…
In this episode - Pay it Forward, Gene begins with his perspective on the recent Kentucky Derby surprise, and his view that there was more to it than strategic planning, goal setting, and belief. In a contrarian view to common motivational and self-actualization points of view, Nikola Tesla said, "The human being is a self-propelled automaton entirely under the control of external influences. Willful and predetermined though they appear, his actions are governed not from within, but from without. He is like a float tossed about by the waves of a turbulent sea." Enjoy!…
"Working The Plan", means doing what is necessary to accomplish the goal. Like focusing on the road to your destination. In this episode, Gene discusses his transition from a sales consultant to a finance manager, and the many things he learned along the way. He also shares some interesting stories about how dealerships take advantage of mistakes made by manufacturers and lenders.…
Always Be Ready So much in this episode about being ready when the opportunity arises. Once again ahead of its time, Saturn becomes the first to market a full electric vehicle (GM's EV1) and that gave me a chance to prove my ability as a trainer. I also share the role my friend Chris Saraceno played in helping me. I am pleased to share the new song from Chris' book, The Theory of 5, in this episode. I also share my philosophy about achieving goals and the role spirituality plays.…
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