Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth. So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions. In this episode: From maternity leave to online business founder A Product Page should be made for conversion What to keep in mind when creating your product page Focus on the WHY not only on the what Using GIFs to make your product page stand out 3 tips to optimize your Shopify Product Page for this holiday season Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Access Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage for more insight into what we talked about in this episode. Connect with Diana Diana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal. Instagram: @simpsons_webdesign Website: simpsonswebdesign.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must. Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search. In this episode: Create your product naming convention based on SEO Layer in things people are actually searching for and be specific Be ahead of the competition Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Catch up on last week’s episode The Best SEO Tools for Product-Based Businesses for the tools you need to discover what terms your audience is actually looking for. Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO. In this episode: #1 Semrush #2 KeySearch #3 Ubersuggest #4 Sitebulb #5 Google Search Console (FREE) #6 HigherVisibility (FREE) Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them. So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. In this episode: Discoverability is just as important as Visibility Be very clear and consistent about your business identity Have a robust About Us page Be transparent and link out to your social media profiles Leverage your reviews to build your online reputation Your website needs to be and feel professional Why this matters even if you aren’t vying for Google Merchant Center Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Snag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklist You can read the full update to Google’s misrepresentation policy for the Google Merchant Center here . Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for. So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website. In this episode: Nina Gibson Co. is niching down for product-based businesses The Shopify issue that’s happening unbeknownst to owners What a canonical URL is How this is probably disrupting your visibility strategy How to address this issue Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links If you still have no idea what I’m talking about, check out the full Show Notes on my website for a visual explanation of how canonical tags work. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you. Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert in your field. Tune in for a crash course on content pillar strategy, so you can get ahead of the game and start creating epic content that really stands out. In this episode: What a content pillar strategy is Why it will be more important than ever for your business The secret sauce to make your content stand out Where I see the future of content marketing going Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out my digital marketing membership for female founders: Visibility Co. If you want extra support, community, coaching, and connection, and want help navigating all the changes over the next several months, Visibility Co. is here for you . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already. Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche. In this episode: Google’s algorithm and E-E-A-T What digital PR is and why it matters Ways to establish your digital footprint One thing you can do today to start Focus on creating high-value content Generate your own buzz, toot your own horn Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out Help a Reporter Out (HARO) , the resource I mentioned where you can get listed as a trusted source in top publications. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience. Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business. In this episode: Why the marketing funnel matters to your business and bottom line What the marketing funnel is How to create bottom of the funnel content rooted in SEO Don’t get stuck only creating top and middle of the funnel content Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up with last week’s episode Everything You Need to Know About Google's New AI Search Engine to know what’s coming in the world of online marketing. Check out the full Show Notes on my website for a graphic about the different stages of the marketing funnel and get a visual idea of what I’m talking about in this episode. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you. There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information to you in a timely manner, but this episode will help you stay ahead in the game. Today, we're going to talk about Google's new generative AI Search Engine Experience that I have been beta testing since late May. It's definitely a game changer and is going to impact how you do business, how you drive traffic, how you acquire new leads, customers, etc. So, buckle up and tune in to learn all about it. In this episode: What Google's new generative AI search experience is How this new search experience is going to work The unique follow-up question feature and zero-click search results What these changes mean for SEO Opportunities I see for you to get ahead Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Check out the Show Notes on my website to see a visual screenshot and get a better idea of what this new Search Engine Experience will look like. For an even better idea of how this actually is going to look, you can also go to my Instagram where I've posted a few things about this as well. If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Optimize your products for SEO effortlessly with these 17 FREE ChatGPT product prompts! Snag Your Freebie! Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co…

If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you. Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps small product business owners turn their passions into profitable businesses. Tune in to discover all about Etsy, this platform that once properly set up will continue to sell your products and bring more people into your world, just like a marketing machine running in the background. You’ll also get some awesome Q4 tips so you can maximize your Etsy shop success this holiday season. In this episode: Shattering Etsy myths and misconceptions Is Etsy for you? The benefits and opportunities of being on Etsy Digital downloads are blowing up on Etsy Get the 4 pillars of your marketing foundations (AACT) in place first Tips to prep your Etsy shop for the coming holiday season There’s no quick and easy fix to grow your business Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Watch Monica’s free Etsy training, How to Get Your Products Seen on Etsy! , where she dives deeper into what you need to know to get your unique products in front of the right people on Etsy who are super ready to buy what you sell. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Monica Monica Little is an Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now shares with other small business owners what she learned along the way so they can create the same type of results for themselves. Instagram: @monicalittlecoaching Podcast: The Product Biz Website: monicalittlecoaching.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to making sure that you are set up for success no matter the time of year. On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be. So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you're looking at your data, analyzing your data, and how that can be useful for you. In this episode: What is GA4 Analytics? The differences between GA4 Analytics and Universal Analytics Cookie-based tracking is out, event-based tracking is in Tracking active users versus total users Bounce rate is out, engagement rate is in Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up on the previous episodes of Q4 Prep July : 10 SEO Tips You Need to Know For Your Holiday Gift Guides How to Leverage Evergreen Content for Your Holiday Marketing Strategy If you are a visual person or would like to dive deeper into what GA4 Analytics is all about, you can hop on to my $12 GA4 Analytics Masterclass here . FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. In this episode: Defining evergreen and legacy content Why evergreen content is a really powerful tool Creating different kinds of evergreen holiday content Refreshing and updating is the name of the game right now Ways to leverage legacy content for your holiday marketing strategy Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Catch up on the previous episode of Q4 Prep July : 10 SEO Tips You Need to Know For Your Holiday Gift Guides FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the world of Holiday Gift Guides. I'm going to give you my top ten SEO tips so you can create gift guides that not only keep your audience engaged but also help you rank high on search engines, for maximum SEO success during this upcoming Q4 season. In this episode: Tip 1: keyword research Tip 2: scroll-stopping title Tip 3: use the keyword right away Tip 4: interlinks Tip 5: optimized featured image Tip 6: make them stick around Tip 7: unique product descriptions Tip 8: use heading tags Tip 9: create it right now Tip 10: compress your images Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co…

In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified. Tune in to discover what search is going to look like with this update and my three predictions for what to focus on to AI-proof your SEO and visibility strategy and thrive in 2023 and beyond. In this episode: What Google Search will look like with the integration of Generative AI How I really feel about ChatGPT and what we should beware of Trust signals are going to be the way of the future Video is going to be a must-have in all industries Having a Legacy Content strategy is going to be even more critical Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. This is the last episode of Season 2, but do not worry! I will be back on July 11th in your earbuds and bringing all the SEO goodness to you. Resources & Links FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Check out this article from Google that maps out how Google Search is actually going to look like with the integration of Generative AI and this other one from Search Engine Land that explains it with GIFS. If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here . Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co…

If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you. Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the host of the very amazing Product to Profit podcast. Tune in to discover some visibility strategies for product-based businesses to make their brand and products more attractive to retail buyers and wholesale so you can really level up your wholesale business and get your product into your dream retailer shelves or just expand the number of wholesale accounts that you have. In this episode: From corporate retail buyer to founder of Bocu and retail strategy coach Having a brand that stands out and looks professionally put together The importance of authentically taking a stand on your brand values The strategy behind building out your retailer list Focusing on growing wholesale also means nurturing direct customers Leverage legacy content on your website for wholesale and DTC growth Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion. Resources & Links Get on Kristin’s email list so that you are the first to know when new masterclasses, workshops, and training come out at shopbocu.com . Check out Primally Pure a skincare company that has leveled up its focus on being a sustainable brand in a really authentic way with their beauty packaging collection program. FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie Connect with Kristin Kristin Fisher is your Product To Profit retail strategy Coach and founder of Bocu. As a former corporate retail buyer and six-figured gifting business owner, she helps female, product-based small business owners implement big retail strategies for profitable growth. Instagram: @producttoprofitcoach Podcast: Product to Profit Website: shopbocu.com Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co…