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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Pulp Nostalgia & Old Time Radio Podcast
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Innehåll tillhandahållet av Brick Pickle Media LLC. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brick Pickle Media LLC eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Old time radio and new audio versions of classic pulp stories and novels.
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270 episoder
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Manage series 3188656
Innehåll tillhandahållet av Brick Pickle Media LLC. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brick Pickle Media LLC eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Old time radio and new audio versions of classic pulp stories and novels.
…
continue reading
270 episoder
Alla avsnitt
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Mysterious Traveler - Strange New World 31:48
31:48
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This week we have “Strange New World,” the February 19, 1952, episode of The Mysterious Traveler as it aired over the Mutual Broadcasting System. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Hall of Fantasy - Black Figurine of Death 24:59
24:59
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This week, we have The Black Figurine of Death, an episode of The Hall of Fantasy that first aired in January 1953, syndicated by the Mutual Broadcasting System. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.
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The Pulp Nostalgia & Old Time Radio Podcast
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This week, we have The Little People, an episode of Lights Out written by Arch Oboler. This episode first aired on April 14, 1937, over NBC. This is a rebroadcast from the show’s 1942-1943 run on CBS. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.…
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Suspense - The Singing Walls by Cornell Woolrich 31:10
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This week we have “The Singing Walls,” an episode of Suspense, that first aired on September 2, 1943. The story is based on the Cornell Woolrich story “C-Jag," published in the October 1940 issue of Black Mask. Find more on The Beginner's Guide to Pulp Fiction at https://brickpicklemedia.com/pulpguide/.…
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Inner Sanctum - Deathwatch in Boston 26:32
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This week we continue our salute to Edgar Allan Poe, born this week in 1809. Our final Poe episode of the month comes from Inner Sanctum. It’s their episode of November 15, 1948 – Deathwatch in Boston. While an original tale, it is inspired by Poe’s The Raven. This is a later rebroadcast from the Armed Forces Radio Service. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.…
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The Pulp Nostalgia & Old Time Radio Podcast
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1 The Weird Circle - Edgar Allan Poe's The Tell-Tale Heart 28:10
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This week we have the December 18, 1943, episode of The Weird Circle, Edgar Allan Poe's The Tell-Tale Heart. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 NBC University Theater - Three Tales of Edgar Allan Poe 1:00:08
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This week we have the NBC University Theater, episode of March 6, 1939. It features three tales from Edgar Allan Poe, born this month in 1809. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 New Adventures of Nero Wolfe - The Hasty Will 31:23
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This week, we have The Case of the Hasty Will, an episode of the New Adventures of Nero Wolfe, first broadcast on March 2, 1951. Find our store at AThrillingPublication.com or visit BrickPickleMedia.com/podcasts for more information.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Burns & Allen - George & Gracie Save Christmas 31:24
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This week, we have some holiday humor, “George & Gracie Save Christmas,” an episode of Burns & Allen featuring the legendary George Burns and Gracie Allen. For more on Deck the Pulps, visit https://brickpicklemedia.com/deck-the-pulps/.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Suspense - Twas the Night Before Christmas 31:37
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This week, we have “Twas the Night Before Christmas,” the December 21, 1953, episode of Suspense. For more on Deck the Pulps, visit https://brickpicklemedia.com/deck-the-pulps/.
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This week, we have “Big Little Jesus,” an episode of Dragnet that first aired on December 22, 1953. For more on Deck the Pulps, visit https://brickpicklemedia.com/deck-the-pulps/.
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The Pulp Nostalgia & Old Time Radio Podcast
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This week we have a little holiday humor, with the November 26, 1944, Thanksgiving episode of the Lucky Strikes Program starring Jack Benny as it aired over NBC. For more from Brick Pickle Media, visit BrickPickleMedia.com/podcasts. Find our store at AThrillingPublication.com.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 Casey Crime Photographer - After turkey, the bill 30:50
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This week, we have a Thanksgiving-themed episode of Casey, Crime Photographer that first aired on November 27, 1947, on CBS. It was written by Alonzo Deen Cole. For more from Brick Pickle Media, visit BrickPickleMedia.com/podcasts. Find our store at AThrillingPublication.com.
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The Pulp Nostalgia & Old Time Radio Podcast
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This week, we have Nobody Died, an episode of Lights Out written by Arch Oboler. This episode first aired on December 9, 1936, over NBC. For more from Brick Pickle Media, visit BrickPickleMedia.com/podcasts. Find our store at AThrillingPublication.com.
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The Pulp Nostalgia & Old Time Radio Podcast
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1 X Minus One - Surface Tension by James Blish 31:23
31:23
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This week, we have “Surface Tension,” an episode of X Minus One that first aired on August 28, 1956. The episode is based on the short story of the same name by James Blish. For more from Brick Pickle Media, visit BrickPickleMedia.com/podcasts. Find our store at AThrillingPublication.com.
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