The TT podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

för 13 dagar sedan27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The TT Podcast

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The only pro peloton cycling podcast brought to you by two people called Tom.

104 episoder

#News #Sports News #TT

The TT Podcast

updated för 12 dagar sedan

Dela

Serie hem•Feed

The only pro peloton cycling podcast brought to you by two people called Tom.

104 episoder

#News #Sports News #TT

Alla avsnitt

The TT Podcast

1
Ep 104: Where Will Tadej Pogačar Finish at Paris-Roubaix? 47:58

för 12 dagar sedan47:58

47:58

The world champion has dominated the headlines over the past month – crashing, winning, finishing third at Milan-San Remo and signing up for his debut Paris-Roubaix. The Toms look back on all the cycling in March, asking whether the Classics have become more dangerous, if Lorena Wiebes deserves more credit as one of the all-time greats, and if Matthew Brennan's nickname really is the 'Binman' (spoiler: it's not). They then cast their predictions for the upcoming cobbled Monuments – the Tour of Flanders and Paris-Roubaix – where Tom 2 believes Mathieu van der Poel will fire blanks. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

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Ep 103: Why Opening Weekend Was Better Than You Thought, Plus Rogue Predictions for Strade Bianche 45:15

för 6 weeks sedan45:15

45:15

The first few months of the year are meant to be calm in the cycling world, but we’ve had cancelled races, dramatic wrong turns, and some shock winners at big races. The Toms dissect the breakaway's success at Omloop Het Nieuwsblad, before pondering the prospect of Tadej Pogačar riding Paris-Roubaix, and the positive trend of riders taking a stance for their own safety. They then look ahead to this weekend's Strade Bianche, and give their rogue predictions for who could upset the two favourites. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

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Ep 102: Six Bold Predictions for the 2025 Cycling Season 36:12

för 10 weeks sedan36:12

36:12

After a decent success rate last year, the Toms are back gazing into the crystal ball with some bold predictions for 2025. Among the clairvoyance, a French pocket rocket is slated for big success, the stars align for a historic one-two at the Giro d'Italia, and Lotte Kopecky is tipped to achieve greatness. Plus, might we see a British Monument winner this April? Tom 1 thinks so, and is even happy to go as far as calling the rider-race combo he envisages in his mind. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 101: The Mark Cavendish Special 56:03

för 13 weeks sedan56:03

56:03

There will be a Mark Cavendish-shaped hole in the peloton this season for the first time in two decades. In homage to the sprint legend, the Toms reminisce with an in-depth dive into his career, with insight from two of his former leadout men: Mark Renshaw and Michael Mørkøv. Tom 2 is put through his paces in a Mastermind-style Cav quiz, before the legacy of the Tour de France stage win record holder is discussed. Is he really the cycling GOAT, as Virgil van Dijk dubbed him? Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0 Image: Hugo LUC via Wikimedia Commons…

The TT Podcast

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Ep 100: A Very Special Milestone (and The 2024 Awards) 41:30

för 21 weeks sedan41:30

41:30

After four years, the Toms sit down to reminisce and celebrate their 100th episode of the podcast. Attention then turns to the review of the season, with the best rider, ride and moment crowned, and Tom 1 revealing the two races that made him cry in 2024. Finally, there are changes afoot for 2025. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 99: Tour de France 2024 - Review and Not-So-Expert Analysis 36:58

för 37 weeks sedan36:58

36:58

A few days on from the race's finish, the Toms sit down to discuss a history-filled edition Tour de France. They reminisce about their get-together in Turin, question whether Tadej Pogačar should have gifted any of his six stage wins (spoiler alert: he shouldn't have), and Tom 1 gives his roadside account of watching Mark Cavendish take his record-breaking 35th stage victory. All that, before naming the race's unsung hero. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 98: 'Mark Cavendish Will Win Two Stages' - Tour de France 2024 Preview 35:08

för 42 weeks sedan35:08

35:08

The biggest three weeks of the calendar have arrived. It's time for the Tour de France. As they prepare to head out to Italy for the Grand Départ, the Toms discuss the key stages, make their GC picks, and envisage the scene of Mark Cavendish breaking the all-time stage win record. Spoiler alert: He's going to do it and then some. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 97: 'Tadej Pogačar Has Done Something Generational' - Giro d'Italia 2024 Recap 34:06

för 45 weeks sedan34:06

34:06

10 minutes, well, almost 10 minutes, was the gap Tadej Pogačar stretched out when he won the pink jersey at this year's Giro d'Italia. The Toms sit down to discuss the "generational" victory, Pogačar's secret power data, and the wider importance of time trials at Grand Tours. There's also a bold prediction for what the Slovenian will achieve in 2025, and an ode to the unsung heroes of the Giro, including a certain French breakaway merchant. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 96: Spring Classics Review & A Brief Giro d'Italia Preview 34:37

för 49 weeks sedan34:37

34:37

Ahead of the first Grand Tour of the season, the Toms take a moment to reflect on this year's Spring Classics and pick out their favourite races of the season so far. There's time for a game of 'Who Came Second?' before finally, a brief look ahead to the Giro d'Italia, and the narratives to look out for in Italy. Will Tadej Pogačar storm his way to the pink jersey? Or will a certain Colombian pip him to it for a 10-year anniversary win? Let's be real, probably the former. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 95: Cobbles Galore - Tour of Flanders Analysis & Paris-Roubaix Preview 32:59

för 1 year sedan32:59

32:59

Wedged between the two biggest cobbled races in the calendar, the Toms look back on a wet Tour of Flanders and ahead to Paris-Roubaix. Having visited northern France last month, Tom 1 offers his intel on the state of the cobbles. Spoiler: they're not looking good. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 94: Tour of Flanders 2024 Preview - Who Can Challenge Mathieu van der Poel and Lotte Kopecky? 32:16

för 1 year sedan32:16

32:16

On the bill this Sunday is De Ronde, one of the most prized Monuments there is. The Toms rattle through the route, delve into the history of the Paterberg, and pick out a handful of riders who might challenge the rainbow-clad favourites, Mathieu van der Poel and Lotte Kopecky. Plus, Tom 1 foreshadows a major crash. Note: This episode was recorded before Wout van Aert crashed out of Dwars door Vlaanderen and broke half the bones in his body. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 93: Strade Bianche, San Remo & A Song Contest 34:59

för 1 year sedan34:59

34:59

After a series of disasters at TT Podcast HQ - a broken face for Tom 1 and a burnt laptop for Tom 2 - we're back to talk about the Italian Spring Classics. Strade Bianche offered two distinct races, both of which ended with two serial winners on the top step. What will San Remo bring? Who knows, we'd rather talk about the town's recent song contest. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 92: Six Bold Predictions for the 2024 Cycling Season 30:44

för 1 year sedan30:44

30:44

There’s no better way to kick off 2024 than by putting our reputations on the line with some wild predictions for the upcoming road season. It's three shouts from Tom 1, three from Tom 2, and a lot of questions about each other's reasoning. Whisper it quietly, but could this be the year Visma-Lease a Bike don't win a Grand Tour? Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 91: Team of the Season 2023 39:51

för 1 year sedan39:51

39:51

Here it is, the cycling world's official Team of the Season. The Toms pick 2023's best GC leader, sprinter, domestique and classics rider from both the men's and women's pelotons. They then sing the praises of a few unsung heroes, and award the race of the year. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

The TT Podcast

1
Ep 90: The Big Review of the Summer's Cycling 31:03

för 2 years sedan31:03

31:03

It’s been a while. The Toms return after a 10-week absence to reminisce about the biggest races in cycling over the summer. They chose their WTF moment, as well as their hero, villain and star rider. There’s even time for a lengthy digression on Bryan Coquard. Music: Acid Trumpet by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3340-acid-trumpet License: http://creativecommons.org/licenses/by/4.0…

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