The E-commerce Content Creation podcast

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The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

för 9 dagar sedan18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

The E-commerce Content Creation Podcast

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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

176 episoder

#Tech #MBA #Fashion and Beauty #Arts #Business #Creative Forces #Calvin Lanz Sound #Daniel Jester #Ecommerce #Commercial Photo Studio #Content Creation #Creative Production #Fashion #Photography #SaaS

The E-commerce Content Creation Podcast

updated för ungefär ett år sedan

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176 episoder

Todos os episódios

1
Flash Back: Swinging the Pendulum of Cost and Quality with Mark Stocker of The Very Group 33:10

för 8 weeks sedan33:10

33:10

Summary Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a more direct way. After all, it is the creative teams and the solutions they develop that will change the way we buy and sell digitally. Key Takeaways If there were a pendulum, with one side being "Profit Center" and the other side was "Cost Center" for Creative Production at any brand or retailer, the pendulum is probably headed to profit center. That means more investment in creative teams and creative strategy, and moving away from the pursuit of lowest cost per shot. The time is now to focus on investing quality of creative. The pandemic has forced to embrace EXTREME change in our processes and goals. We can save money now with our eyes closed. The power of the creative mind doesn't need to actually click the button to create. It will be todays photographers and stylists that will enable the next revolution of media and e-commerce creative. Investing in spaces is important to investing increasing quality. Links & Resources Mark on LinkedIn The Very Group on LinkedIn Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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Flash Back: Unlearning Fear in the Face of Changing Technology 28:35

för 9 weeks sedan28:35

28:35

Summary This is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between change and fear, it’s probably Conrad, while he’s not a licensed therapist or anything, his career has spanned many changes in the technology that drives our industry and his job has taken him halfway around the world, moving back and forth across the US, and now across the Atlantic to Germany. We unpack the fears that creep up when we start to talk about what the future holds for creative production teams, and how we can meet them rationally, and see them for what they are, an opportunity. The instagram account Daniel reference's in the episode belongs to Peter Tarka, @petertarka Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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Flash Back: Building the Plane in the Air with Matthew Schulert 35:05

för 10 weeks sedan35:05

35:05

Summary Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No one really knew exactly how to build a high volume e-comm studio to support a flash sale site back then, so everyone had to figure out as they went, and as we mention during the episode: At that time, no one was talking to each other. Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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The Flash Drive Files - Episode 6 with Linnea Bullion 55:30

för 11 weeks sedan55:30

55:30

Takeaways Linnea's early exposure to photography came from her father's hobby and her own experiences with disposable cameras. She emphasizes the importance of personal work in developing her artistic style. Linnea discusses the challenges and advantages of shooting with digital versus film cameras. The use of grain in photography is highlighted as a technique to enhance images and create a film-like quality. She shares her journey of finding a niche in photography and the importance of stylistic consistency. Linnea's self-portraits emerged from a place of fear but evolved into a significant aspect of her work. The conversation touches on the competitive nature of photography and the pressure to be versatile. Linnea's commercial work often reflects her personal style, leading to unique client collaborations. She reflects on the evolution of her artistic practice and the confidence gained over time. The episode concludes with Linnea's thoughts on the creative process and the joy of photography. The pandemic was a turning point for my photography. Client expectations often need to be managed carefully. Planning for animations requires careful consideration. Simplicity in animation can lead to satisfying results. Credits This podcast was produced by verybusy.io and co-produced by Daniel Jester Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication…

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Skateboarding, Photography, and Learning with Ryan Lusteg 33:38

för 11 weeks sedan33:38

33:38

Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the industry through unconventional paths. Ryan shares his personal journey, including his experiences working with various brands and the challenges of moving into leadership roles. The conversation also touches on the importance of maintaining a creative outlet and the future aspirations of photographers in a changing industry.…

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Creating Community with Matt Ware 42:05

för 12 weeks sedan42:05

42:05

Summary In this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approaches to encourage creative exploration and collaboration among teams, emphasizing that creativity is not limited to traditional artistic roles but exists in every workplace. In this conversation, Matt Ware and Daniel discuss the significance of creativity and storytelling in branding, the challenges of data-driven marketing, and the evolving landscape of art and photography. They emphasize the importance of internal culture and community in shaping a brand's narrative, while also addressing the need for a balance between creativity and measurable outcomes. The discussion highlights the potential for art to thrive in challenging times and the necessity of valuing photography in a digital age.…

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The Flash Drive Files - Episode 5 with Matt Licari 1:01:21

för 14 weeks sedan1:01:21

1:01:21

Takeaways Matt Licari identifies as a portrait photographer at heart. Celebrity photography often involves quick, high-pressure situations. Building a connection with subjects is crucial for capturing authentic moments. Technical preparation is essential for successful shoots with limited time. Finding creative expression within constraints can lead to unique results. Emotional intelligence is key in high-stress photography environments. Photography can serve as a form of unlicensed therapy for subjects. Personal work can lead to unexpected opportunities. SEO efforts can pay off years later. Trusting your technical skills enhances creativity. Fashion photography requires understanding of the industry. Lookbooks have evolved with digital trends. Technology has streamlined post-production processes. Learning from mistakes is crucial in photography. Building a conducive workspace enhances focus. Influences shape an artist's unique voice. Embracing one's journey is vital for growth. Credits This podcast was produced by verybusy.io and co-produced by Daniel Jester Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication…

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Studio Economics 101 with Caleb Raynor 54:37

för 14 weeks sedan54:37

54:37

Summary This week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.…

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Understand Your Value, Find Your Purpose with Tony Baker 36:21

för 15 weeks sedan36:21

36:21

Summary Hello and welcome to this week’s episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven’t caught part one yet, that was last week’s episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes about helping his clients understand their value, and how to use that insight to understand purpose.…

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Simplicity and Clarity with Tony Baker 33:40

för 16 weeks sedan33:40

33:40

Summary Daniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connection in the work that we do, in part so we can use that connection to articulate our value and collaborate more effectively.…

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Photography, Curiosity, and Connection with Monica Baddar 30:34

för 17 weeks sedan30:34

30:34

Summary The guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a few months ago. Monica is a really special photographer and that shines through her work in a very particular way. In this episode we talk about her approach to connecting with her subject in order to capture that magic.…

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The Flash Drive Files - Episode 4 with Paula Watts 43:48

för 18 weeks sedan43:48

43:48

Takeaways Paula Watts has a degree in advertising photography from Brooks. She transitioned from general advertising photography to specializing in beauty. Defining a personal style can be challenging for photographers. Building a relationship with retouchers is crucial for successful post-production. Meeting deadlines is a priority in Paula's workflow. Personal projects can influence client work and style development. Communication with clients about deadlines is essential. Retouching should enhance, not overpower the product's natural qualities. The photographer-client relationship is collaborative and requires clear expectations. Clear communication is crucial when working with remote retouchers. Time zone differences can be both beneficial and challenging. Lower labor costs in Eastern Europe provide significant advantages. Building relationships with retouchers fosters a global creative community. Attention to detail is paramount in beauty retouching. The history of photo manipulation has shaped the current industry. Using technology can streamline the feedback loop with clients. Cultivating a diverse team of retouchers can enhance creative output. Credits This podcast was produced by verybusy.io and co-produced by Daniel Jester Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication…

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Time as Currency with Paul Massingill 34:58

för 18 weeks sedan34:58

34:58

Summary In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complexities of studio operations, and the necessity of having complete information for successful shoots. They also touch on the significance of time management and the unique environment of a photo studio, which fosters collaboration and creativity.…

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Product Photography as a Product with Alex Davidovich 37:07

för 19 weeks sedan37:07

37:07

Summary In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including daily rates and flexible solutions, while also addressing the challenges of managing client expectations and the future of creative talent in a managed marketplace.…

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Henry Stewart LA Recap and the State of Things 30:05

för 20 weeks sedan30:05

30:05

Summary In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and leadership, and the importance of allowing time for creative testing. Daniel also touches on industry shifts, such as the increasing use of commercial studios and the potential of emerging technologies like AI and 3D rendering. Throughout, he offers insights on how creative teams can adapt to ongoing changes and prepares listeners for upcoming episodes.…

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