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Innehåll tillhandahållet av Jesse Rouse. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Rouse eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
A VerySpatial Podcast | Discussions on Geography and Geospatial Technologies
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Innehåll tillhandahållet av Jesse Rouse. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Rouse eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Podcast of Geography and geospatial technologies
…
continue reading
892 episoder
Markera alla som (o)spelade ...
Manage series 2365
Innehåll tillhandahållet av Jesse Rouse. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Rouse eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A Podcast of Geography and geospatial technologies
…
continue reading
892 episoder
Alla avsnitt
×News: Data Rescue Project Committee cuts Are drones on the path to commoditization Web corner Pittsburgh in 50 maps Topic: Interviews from the 2025 NC GIS Conference Jackson Adams from NCTech Inc. Dale Loberger from BCS, Inc. Events: Big Ten GIS Conference 2025 April 11 virtual Horizons April 27-29 Denver Louisiana May 6-8 in Baton Rouge Louisiana Music: "Good Company" by Yu Ishii…
News: Esri AGO updates Map viewer classic road to deprecation AGE roadmap SketchUp 2025 Microsoft removing location history API from Windows 11 Web corner Inaugural David J. Weaver GIS Research Fellow at Boston Public Library Topic: Cartography in 3D Events: QGIS User Conference 2025 : 2-3 June, Norrköping, Sweden Music: Storyteller by Julianna Laine…
House Keeping: geofeeds.me News: QGIS as digital public good The role of a name or shuffling toponyms Topic: We continue to look back at the history of geospatial technologies Events: Social Science History Association : 20-23 November, Chicago - Abstracts due March 1 Music: "brightside" by Dawson Hollow…
News: Some US federal data is going offline, but you may be able to access duplicate copies on non-federal servers National Honor Society for Geospatial Technology applications open Penn State studies honey bee movements using QR codes Topic: Geography (and other) references we return to often. Events: GeoBusiness : 4-5 June, London RGS/IBG : 26-29 August. Birmingham, Abstracts due by March 7 GISPro : 6-9 Oct, Denver, CO, Abstracts due by May 5 Geography2050 (AGS): 20-21 November, NYC…
News: Copernicus Sentinel-2C commissioned ( copernicus site) NC no longer requires drone test U.S. Navy surface fleet trains on GPS alternatives Landsat's 12 millionth image! Topic: This week we talk about how this year's CES coverage prompted conversations centered around AR/VR/xR and how the broader wearables market will like impact the utility and adoption for these visual hardware. Web Corner: Ken Burn’s in the classroom: Maps, Art, and Environment “Until it’s found” by Will Orchard…
News: World Lidar Day (Feb 12) World Magnetic Model (WMM) updated Drones to map rare plants in Hawaii Web Corner: Whatsapp Chatmap with Humanitarian OpenStreetMap (HOT) Topic: Discussion around questions Jesse has had this week What is the National Geospatial Collaborative But OSM is infrastructure!!! Drone news impacts Are we nearing the end of the “Arab Spring” Events: geo-week : Feb 10-12, Denver GIS Research UK : 23-25 April, Bristol Music: Unglued by MYFEVER…
News: Microsoft Places (a discussion topic from 2022 ) Foursquare open source places Niantic’s LGM goal Google Location History WebCorner: URHere Podcast from 2021
News: Esri Updates ArcGIS Pro 3.4 ArcGIS Online November Autodesk investment in GAMMA AR MS Earth Copilot RFP out for 2025-29 Landsat Team Topic: This week Jesse sat down with current URISA president, John Nolte, to discuss the rebranding and transition to the Geospatial Professional Network Events: Geo Week: 10-12 February, Denver Commercial UAV Expo Europe : 8-10 April, Amsterdam GISPro : Oct 6-9, Denver…
News: Gemini coming to Google’s mapping apps ( from Google ) Unity 6 Mapquest releases Private Maps for Android Planet Releases Analysis-Ready PlanetScope Product Windows 10 security for $30 GISP accredited by CESB Events: International GNSS Day: Oct 23 annually
News: Geospatial Professional Network China’s eLoran ESA new EO science strategy WebCorner: Geoawesome Blog “You Are #Geoawesome” Video Series Topic: Ai https://www.geospatialworld.net/videos/google-ai-geospatial-boosts-make-in-india/ https://eijournal.com/news/products-2/nearmap-elevates-location-intelligence-with-new-generation-of-ai-derived-insights https://anitagraser.com/2024/10/06/llm-based-spatial-analysis-assistants-for-qgis/ Events: Geo Week : 10-12 Feb, Denver Geo empower event scholarship 16th International Conference on Environmental and Rural Development: 13-16 March 2025, Tokyo, Abstracts due Nov 15…
News: Zillow adds climate risk data Interagency sea-level rise Geospatial Analytics market growth InterGEO sees several new sensor and GNSS launches Topic: Discussing government data use for planning and emergency events Music: Sky Groovin by Akolo
News: New Galileo Satellites declared operational Web Corner: 2024 Fall Foliage Map and U.S. Prediction Topic: This week Jesse talks to Nat Case and Dan Coe about Volume 7 of the Atlas of Design which continues the series. Volume 7 is available now for preorder and will begin shipping in October. Music sundays by Mad Keys…
News: Geofence warrants Overture Maps general availability and alpha addresses BVLOS drone rules are coming Mapping a News Desert in Maryland Topic: Relevance of 20 years of OpenStreetMap Events: EuroCarto 2024 , September 9 -11, Vienna, Austria GIS in the Rockies 2024 , September 26, Denver Music: I’ve Given It Up by NITE…
Topic: This week we discuss our thoughts on Geography as we get ready for the fall semester, plus talk about the idea of micro credentials Video referenced by Frank - Why Is Edinburgh Split in Two? Event Corner: GIS-Pro , Oct 7-10, Portland, ME NACIS2024 , Oct. 16–19, Tacoma
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