Vimond CloseUp podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

för 7 dagar sedan27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Vimond CloseUp

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At Vimond, we think big. This is why we create tools that can make our customers stay ahead of the OTT game and get their content out to consumers fast and easy. For us, it’s not only about technology, it is mostly about our people.

Our customers hire us for our expertise, talent that we attract from all around the world.

We are a team that creates revolutionary products, with sharp and creative minds, vision and integrity.

Meet Vimond. Up Close.

Hosted on Acast. See acast.com/privacy for more information.

12 episoder

#Tech #Streaming #Video #Broadcast #Streaming Solutions #Media #Espen Morild #OTT

Vimond CloseUp

updated för 5 år sedan

Dela

Serie hem•Feed

Our customers hire us for our expertise, talent that we attract from all around the world.

We are a team that creates revolutionary products, with sharp and creative minds, vision and integrity.

Meet Vimond. Up Close.

Hosted on Acast. See acast.com/privacy for more information.

12 episoder

#Tech #Streaming #Video #Broadcast #Streaming Solutions #Media #Espen Morild #OTT

Alla avsnitt

Vimond CloseUp

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Episode 12 - Cloud based video editing w/ Matias Høibraaten 18:34

för 5 years sedan18:34

18:34

Vimond Sales Manager Matias Høibraaten talks about cloud based video editing, and the benefits of moving your video editing workflow to the cloud. Who can benefit from these solutions, and why it´s impossible to talk about video software in 2019 without mentioning the cloud. Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 11 - Stein Erik Sørhaug about SVOD, AVOD and the future of linear. 34:44

för 6 years sedan34:44

34:44

In this episode of Vimond CloseUp, Kristiane Ekrheim talks to Vimonds VP Channels & Alliances, Stein Erik Sørhaug about what major trends we are seeing in the industry today, the future of linear TV, SVOD and AVOD and also, what he expects to be the hot topics at the upcoming IBC in Amsterdam. Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 10 w/ Anne Jacobsen - Media City Bergen 20:03

för 6 years sedan20:03

20:03

Anne Jacobsen is the CEO of NCE Media, and Media City Bergen, of which Vimond is a part of. The Norwegian Media Cluster is a world leader in augmented reality, graphics, visualization, digitalization, broadcast, television technology and tools for digital storytelling. Kelly Moulton sits down with Anne to find out the vision for the cluster, when the idea spawned for bringing together competing companies in one big building, and how it has lived up to, and even surpassed expectations. Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 9 - w/ Christy Tanner, GM, CBS News Digital 24:26

för 6 years sedan24:26

24:26

Kelly Moulton sat down to talk to Christy Tanner, GM of CBS News Digital, to talk about the state of news today, the promise of addressability, the fact that there´s “no 3rd party measurement in the OTT space” and other challenges ahead. “We are still the only player that is truly a live service where you can reliably find breaking news from a trusted brand such as CBS News. And that´s a big distinction in this news marketplace right now.” says Tanner. Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 8 - How blockchain will effect the media industry - w/ Jacobo Toll-Messia (Hubii.com) 21:54

för 6 years sedan21:54

21:54

Following up on our blog post, Understanding Blockchain and Monetization for the Media Industry , we sat down with the Founder and CEO of Bergen based Hubii.com - Jacobo Toll Messia (a former Vimonder). We discuss some concrete applications of blockchain for media professionals and focus on the ad industry in particular. - "Most importantly you know where your money is going. Complete accountability and traceability." Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 7 - "It´s the people" w/ brand strategist Ina Stølen 18:44

för 6 years sedan18:44

18:44

How can a brand agency help a company understand its customers, and then in turn, ultimately themselves. Brandity is a Norwegian brand strategy agency that has helped Vimond gain deeper customer insight, and define what kind of company we want to be. https://vimond.com/ https://www.brandity.no/ Produced by Mainstream AS Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 6 w/ Matias Høibraaten - "The maturing OTT market" 15:30

för 6 years sedan15:30

15:30

In this episode, Kelly Moulton sits down with Vimond sales manager Matias Høibraaten to discuss what Matias is seeing and hearing in the OTT market today. Hosted on Acast. See acast.com/privacy for more information.

Vimond CloseUp

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Episode 5 - "Understanding VR for OTT" with Keith Mellingen, VR director of Rainfall 25:17

för 7 years sedan25:17

25:17

Kelly Moulton sits down with Keith Mellingen, the VR director of Bergen based IT consultancy, Rainfall , a good partner of Vimond. Keith spends a good deal of time producing 360 videos and helped us to understand just what "VR" means, be it virtual reality, mixed reality, augmented reality or extended reality. How can VR be applicable to a producer of television is really what we wanted to get to the heart of. Demystify this latest buzzword into a tool for today. In essence the takeaway is that a showrunner should absolutely be thinking VR (in this case 360 video specifically) for promos, a powerful behind the scenes tool. Listen to learn more. Produced by Mainstream for Vimond Media Solutions. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 4 - w/ Kristian Bruarøy - Thoughts about the future of OTT 18:49

för 7 years sedan18:49

18:49

In our second talk with Kristian Bruarøy, former head of TV 2 Sumo, we discuss important questions like: Is outdoor promotion still relevant? What is the future of live? Is it true that Kristian is binge watching old episodes of Bonanza? If you missed part 1, check out episode 1, where Kristian takes us through the birth of Vimond, and how he began with a small team of pioneers who started streaming clips 20 years ago at TV 2 Norway. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 3 - Vionlabs - Improving content discovery 15:12

för 7 years sedan15:12

15:12

This is part 2 of our talk with Vionlabs, where we break down a few but very relevant business cases for data harvesting to drive content discovery. We will look at best practice from Spotify and Netflix, which data we should we harvest and what KPIs should we track to improve how we tailor content discovery. Arash and Patricks shares their personal experience working with Viaplay, Comhem and how they educate an industry that is up for big changes. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

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Episode 2 - Vionlabs Fingerprint - beyond keywords 15:47

för 7 years sedan15:47

15:47

This is the first podcast episode with Vionlabs, where we will discuss how their software, in conjunction with Vimond´s video platform, perceives and processes movies and tv series for our ultimate benefit. Is it possible to reverse engineer how a director thinks and feed those findings meanginfully into a video recommendation engine? To answer that question, Kelly Moulton sat down with Arash and Patrick from Vionlabs to talk about their video fingerprinting technology. Emotional analysis of audio tracks, color grading and cut tempo are examples of data points Vionlabs and Vimond mine from movies and tv series in order to help improve content discovery, a topic of major interest to consumers as well as a professionals. Hosted on Acast. See acast.com/privacy for more information.…

Vimond CloseUp

1
Episode 1 w/ Kristian Bruarøy: The birth of Vimond 18:23

för 7 years sedan18:23

18:23

In the first episode of Vimond CloseUp, Kelly Moulton sits down with Kristian Bruarøy, who was part of the founding team along with Vimond founders to launch TV2 Sumo here in Norway, which is indeed one of the world´s first OTT services for a national broadcaster. Vimond itself was born out of building TV2 Sumo inhouse at TV2. Hosted on Acast. See acast.com/privacy for more information.…

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