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The Real Talk on Startup Marketing with Emily Mireault (Nectar)
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In this episode, host Melissa Moody sits down with innovative marketer and LinkedIn thought leader Emily Mirault to discuss the challenges and strategies of startup marketing. Emily shares insights on handling diverse job roles, the importance of adaptability, and effective marketing channels in unstable environments. They also delve into leveraging customer advocacy, small events, and partnerships. Emily recounts a marvelous marketing mess that goes all the way into Chapter 11 bankruptcy and what that looks like for an in-house marketer. We also talk about how startups close down. And share some ideas about marketing portfolios as a part of the career search.
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