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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Speak Up Talk Radio Network
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Innehåll tillhandahållet av Speak Up Talk Radio Network. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Speak Up Talk Radio Network eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Author Services with a Charitable Twist
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278 episoder
Markera alla som (o)spelade ...
Manage series 1201141
Innehåll tillhandahållet av Speak Up Talk Radio Network. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Speak Up Talk Radio Network eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Author Services with a Charitable Twist
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278 episoder
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1 Leoni Rosenstiel Firebird Book Award Winner Author Interview 30:28
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Jack Canfield, the co-creator of the Chicken Soup for the Soul books, calls Léonie Rosenstiel a cultural whistleblower. Léonie started out as an award-winning classical musician. She graduated from Barnard College, then from the Ph.D. program at Columbia University. Later she also earned degrees in counselling ministry (The New Seminary), Oriental medicine (Tri-State College), and public health (Walden University). ...…
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1 Jared Hayes Author On Fire Interview 27:26
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Thomas “Jared” Hayes graduated from the University of Ottawa with an MA in History. He currently lives in the Ottawa Valley and works in the Records and Information Management field. Since publishing his first book, “From Mill to Museum” in 2021, Jared has been working on a second book about Anglican Bishop John Strachan...…
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1 Annelies George Firebird Book Award Winner Author Interview 30:04
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Author, blogger, senior model, financial executive and initiator of Loveable Light Born in Bussum, the Netherlands, I began writing in my youth. During the summer holidays I wrote short stories with my sister, Marianne. I began writing in earnest at a later age. Concerned about the current situation in this world, I started to write...…
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1 Patricia Leavy Firebird Book Award Winner Author Interview 33:54
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Patricia Leavy, Ph.D., is a best-selling, award-winning novelist, arts advocate, and internationally recognized leader in research design and arts-based research. She is widely considered the world’s most visible proponent of arts-based research as a means of making research publicly accessible. Moreover, she coined the terms “social fiction” and “fiction-based research” and has been pioneering...…
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1 Karen Bonofiglio Authors on Fire Interview 33:32
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In 2020, my life as I knew it changed forever. Prior to this year, I had been my parent’s caregiver for nine years and helped them draw their last breaths. In 2019, my father passed at 95. One year later, my 90-year-old mother died, one day short of my father’s death date. They had lived...
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1 John Russell Authors On Fire Interview 28:30
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John Russell has been a professional psychic for 50 years. He is a Psychic/Psychic Reader, a Medium, a Certified T.A.R.O.T. Master, a Paranormal Investigator, and now a published Author. Internationally known, he has provided psychic readings for clients in over 40 countries. For over 15 years he has been a popular featured guest, heard...…
Farial English lives in a small rural community with her husband and two dogs. Several years ago, they moved from their home in a Chicago suburb to an old farm in upstate New York. Surrounded by woods and fallow fields, their dogs run free and Farial spends most of her time outdoors, planting and tending...…
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1 R.G. de Rouen Firebird Book Award Winner Author Interview 31:33
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R.G. de Rouen is a graduate of the Institute of Children’s Literature in Connecticut and writes fiction that inspires a love of reading with a pinch of humor along the way. Throughout his 25+ years as an elementary teacher throughout the world, he has also been an advocate of animal and nature protection which he...…
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1 S.P. Somtow Firebird Book Award Winner Author Interview 45:53
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Born in Bangkok, Somtow grew up in Europe and was educated at Eton and Cambridge. His first career was in music and in the 1970s he acquired a reputation as a revolutionary composer, the first to combine Thai and Western instruments in radical new sonorities. Conditions in the arts in the region at the...…
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1 Aurora Lothbrok Firebird Book Award Winner Author Interview 26:11
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Aurora Lothbrok was born and raised in Northern Minnesota. She began her lightsaber training at Michigan Tech, where she studied biology, and continued onward to the University of Iowa to study pharmacy. Her love of the outdoors and penchant for adventure took her north to Alaska, where she resides with her hubby, dog, and internet famous cats...…
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1 Bill DeBarba Returns to Share his 2nd Edition – The Process of Living 30:57
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Bill DeBarba is a four-decade entrepreneur. He began the classic back- bedroom-office business, developing custom software for local companies. His company, BusinessWare Services, Inc. (BWSI), grew until he had a staff developing products and providing services to a base of loyal customers around the country. Over his 40 years of ownership and management, Bill DeBarba’s...…
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1 Marnie Maton Firebird Book Award Winner Author Interview 29:03
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A graduate of The George Washington University, Marnie is an award-winning global marketing executive and author who writes about leadership, strategic planning, and empowerment. Marnie knew she wanted to be a writer at the age of thirteen. In Vote for You: Take Your Seat at the Table, the pandemic inspired her to chronicle her journey...…
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1 David Grinnell Firebird Book Award Winner Author Interview 38:38
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David is a poet, author, and literary scholar from Cleveland, Ohio. He was born 1992 in Norfolk, Virginia, but grew up in the suburb of Bedford. In 2014 he attended Cleveland State University and graduated with his bachelors in English. Grinnell specializes in Romanticism, the Gothic, and draws inspiration from vulnerability. He reflects and portrays...…
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1 Mark Shaiken Firebird Book Award Winner Author Interview 27:48
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Mark lives with his wife Loren and their dog Emily in Denver, Colorado. He practiced commercial bankruptcy law for almost forty years before moving on in 2019 to write, volunteer, travel, and play music. He is the author of the following books in his award-winning 3J Legal Thriller Series, all set in Kansas City,...…
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1 Marieke Lexmond Firebird Book Award Winner Author Interview 31:33
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Marieke Lexmond is an award-winning writer of fantasy novels. She has always been fascinated by magic, and loves exploring mystical worlds in her writing. Her books have won numerous awards, and have been praised by critics and readers alike. If you love fantasy, you’ll love Marieke Lexmond’s books. She is a master of world-building, and...…
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1 C.W. Johnson Firebird Book Award Winner Author Interview 29:51
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Enjoy CW Johnson and the winning book So I Walk: Poems, Songs, Legends and Lore of the Camino de Santiago – part poetry, part history, travelogue, and memoir. VISIT THE WEBSITE
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1 A.S. Norris Firebird Book Award Winner Author Interview 32:03
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A.S. Norris is a bit of an adventurer himself. As a Navy veteran, he has deployed on three tours to Asia and the western Pacific Ocean and taken several personal trips to Europe and the Caribbean. Additionally, he has traveled over half of the United States and backpacked or camped in many of its...
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1 Nikki A. Lamers Firebird Book Award Winner Author Interview 25:04
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Before becoming an award winning author, Nikki grew up in a small town in Wisconsin and went to college at one of the University of Wisconsin campuses. She moved to Florida for an internship where she worked at the “happiest place on earth” for a few years and also where she met her husband. ...
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1 Ian Griffin Firebird Book Award Winner Author Interview 31:18
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With his debut novel, “The Birth of a Spy Couple,” he introduced readers to the thrilling Rick and Katja series, blending adventure and intrigue to captivate audiences. The success of his first book was followed by the release of “33 or 9,” the second installment in the series. The third book, “Betrayal from Within,” takes the reader deeper into...…
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1 Mark Sabbas Firebird Book Award Winner Author Interview 32:23
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Mark Sabbas was born in Katonah, New York, and has always felt drawn to the transcendent, receiving his degree in philosophy from Bucknell University with an interest in metaphysics. Mark writes about the intersection of science and spirituality on his website, nothingtodoubt.org. He also mentors for the Aramis Creative Learning Center and has coauthored...…
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1 Gail Priest Firebird Book Award Winner Author Interview 32:57
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Gail Priest has a passion for women’s fiction. Her degrees and work in theatre and counseling psychology inspire her stories of healing from trauma and secrets within families. A dash of romance and her love of second chances are always in the mix. The settings of her novels are influenced by her time spent on...…
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1 Michael V. Morgan Firebird Book Award Winner Author Interview 30:13
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Michael Morgan obtained his BS from Penn State University and his MBA from Carnegie Mellon University. Coupled with his educational background, he has over 15 years of work experience across companies such as Amazon, Walmart, J.P. Morgan Chase, and Chevron. His ability to build and maintain his network throughout his educational and career journey has...…
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1 Kathy J. Perry Firebird Book Award Winner Author Interview 29:00
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Kathy is a semi-retired elementary school teacher, author, publisher, and speaker. She says – I’m writing to plant seeds through story. As a parent and former teacher, I understand the value of character education. My hope and prayer is that children and teens will enjoy my adventures and the growth of the characters while identifying...…
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1 Dr. Tia Warrick Authors On Fire Interview 32:07
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Dr. Warrick is a distinguished Public Health Director and Assistant Professor of Biology at Juniata College. With a background in epidemiology and a passion for environmental and infectious disease public health, Dr. Warrick’s research focuses on understanding the impact of environmental factors on adverse health outcomes. She holds a Doctorate in Health Science...…
Carl Cox is the CEO and founder of 40 Strategy. He is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy, Host of the Measure Success Podcast, and the $4M Strategies™ mini-podcast. Carl has been an executive leader in seven organizations that have grown from 2x to 7x, with operations in four continents. Today,...…
Dr. Garbelli is a specialist in acute internal medicine, a clinical director, and a Thriving Healthcare consultant. Having witnessed and experienced inefficiencies, frustrations, and struggles as a patient, a relative, and a provider, he uses these lessons as a powerful catalyst to provide medical thought leadership. By fostering successful collaboration between empowered physicians and healthcare stakeholders,...…
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1 Michelle Rahal Firebird Book Award Winner Author Interview 29:36
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MICHELLE LAYER RAHAL served as her church’s youth and family ministry director before devoting herself full time to writing for God’s kingdom purposes. She is passionate about spiritual formation and leads women, students, and the homeless in weekly Bible studies and annual retreats. The Indie-award-winning author of Straining Forward enjoys collecting “God-sighting” stories and publishes a monthly...…
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1 Stephen and Mary Weller Firebird Book Award Winners Author Interview 29:31
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Stephen and Mary Weller live in Texas. They enjoy spending time in bookstores, participating in fan conventions, and attending concerts. They have three sons and one daughter. Stephen and Mary enjoy travel and volunteering with the community. In 2018, they traveled to Puerto Rico to help repair roofs damaged during Hurrican Maria. They still give...…
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1 Fred Berri Firebird Award Winner Author Interview 32:28
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“Twist, turn, and bend the truth. Now it’s fiction.” Fred Berri was born in the Bronx (Arthur Avenue), New York. After many years, his family moved to Yonkers, where he finished High School. After graduating, he relocated back to the Bronx with his mother and brother to Arthur Avenue, an area called Little Italy in...…
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1 Kathy J. Perry Firebird Book Award Winner Author Interview 29:11
29:11
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Kathy is a semi-retired elementary school teacher, author, publisher, and speaker. She says – I’m writing to plant seeds through story. As a parent and former teacher, I understand the value of character education. My hope and prayer is that children and teens will enjoy my adventures and the growth of the characters, while...…
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