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Brand Positioning
Manage episode 427027306 series 3410462
Innehåll tillhandahållet av Scott D. Clary. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Scott D. Clary eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Today, we'll unravel the secrets of brand positioning, that elusive magic that separates category leaders from the rest of the pack. We'll delve into why it's not just a marketing buzzword but the linchpin of your long-term business success. You'll gain a deep understanding of your brand's unique identity, using a powerful matrix to map your position in the market. But it doesn't stop there.
We'll uncover the art of crafting a compelling brand story that resonates with your audience on an emotional level, a story so captivating it becomes the engine that propels your business growth. Finally, we'll equip you with the tools to communicate your brand story effectively, turning it into a magnet for customers, a rallying cry for employees, and a beacon for investors.
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The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately.
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