On this episode, Andrea Brizendine talks to us about positioning. The post 350: Why It Pays to Be Polarizing first appeared on Persuasion by the Pint.Av Persuasion by the Pint

On this episode, Andrea Brizendine talks to us about positioning.Av Jonathan Taylor & Sean McCool

On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first…

On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for…

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world. The post 348: What Makes a Great Online Course Today? (Psychology and Results) first appeared on Pe…

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.Av Jonathan Taylor

On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits. The post 347: The Resurrection of Direct Mail and Getting Base Hi…

On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c And since baseball is officially back in season, we'll also discuss how to win in copywriting wit…

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with informatio…

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with informatio…

On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans? The post 345: How AI is Learning to Win Friends & Influence People first appeared on Persuasion by the Pint.Av Persuasion by the Pint

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?Av Jonathan Taylor and Sean McCool

On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”. It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser…

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser …

On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. The post 343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster first appeared on Persuasion by the Pint.Av Persuasion by the Pint

On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.Av Jonathan Taylor & Sean McCool

On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words. The post 342: Viral Headlines Explained in Just 3 Words first appeared on Persuasion by the Pint.Av Persuasion by the Pint

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.Av Jonathan Taylor & Sean McCool

On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing. The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.Av Persuasion by the Pint

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.Av Jonathan Taylor & Sean McCool

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.Av Jonathan Taylor & Sean McCool

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.Av Jonathan Taylor & Sean McCool

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. We'll also be diving into a book discussion on the classic Breakthrough Advertising by…

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.Av Jonathan Taylor & Sean McCool

On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker. He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world shoul…