Welcome to the Cognitive Engineering podcast. Occasionally coherent musings of Aleph Insights. We hope you like listening to them as much as we like recording them.
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The missing link: why are we fascinated by lost media?From Celebrity Number Six to the original Backrooms photo, Love's Labours Won to absent Doctor Who episodes: what is it about lost media that intrigues and inspires us? In this podcast, we discuss the neurological itch that solving such mysteries can scratch, and how any media - in the age of th…
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Click bait and switch: has the internet swapped out knowledge for monetisation?Search engine optimisation, advertising run amok, users as customers: has the internet become a little bit crap and, if so, how do we fix it? In this podcast, we discuss the problem with the internet's funding model, whether it could learn a thing or two from the BBC, an…
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Is bigger really better? Does a company's product suffer the larger its owner gets? And if so, why? In this podcast, we discuss all things 'enshittification' - the perceived process of service and platform decay - and ask what is responsible: from growing beyond core competencies to ignorance of novel solutions.…
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In this podcast, we're discussing old age and when, exactly, it befalls us. Do we simply wake up one day absent of youth? Or can we estimate its proximity by certain metrics, such as daily medication or number of grandchildren? We take a look at how old age has been historically codified, and reason why it might not be just a number.A few things we…
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Leisure bound: what exactly makes a hobby a 'hobby'?In this podcast, we discuss all things structured fun. From train spotting to Morris dancing, board games to beach-going, we consider what actually constitutes a hobby - an activity for its own sake? Or are other metrics, like regularity, important? - and how their nature has changed through the d…
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On the hunt: what does it take to be a National Treasure?In this podcast, we discuss what it takes to be awarded National Treasure status: from niceness metrics and longevity to likeability and media endorsement. We reason why David Attenborough most definitely is a National Treasure while Bradley Walsh—alas—probably isn't, and predict who might be…
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Buff or bust: why do we study history?In this podcast, we explore the value of studying history and discuss why it's more than a pastime meandering through past times. From crucial analogies and timeless lessons to methodologies for ensuring hindsight is always 20/20, we take a look at why history matters.A few things we mentioned in this podcast:-…
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Preposterous protocols, nonsensical norms, and peculiar policies: what makes a rule weird?In this podcast, Nick, Ben, Leon, and Fraser discuss the British army's recent dropping of the ban against beards: the history behind the ban, what motivated the recent change, and what the whole affair can tell us about 'weird' rules more generally.A few thin…
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The taming of the shrewd: how do we rationally agree to disagree?In this podcast, Nick, Peter, Chris, and Fraser discuss the finer details of polite polemics, courteous clashes, and respectful repartees. Whether a code of conduct or dangerous hand-washing, they delve into the fundamentals of agreeing to disagree: from group identity and global sign…
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Think fast! But ideally don't.In this podcast, Nick, Peter, and Fraser discuss Daniel Kahneman, the Nobel-prize-winning psychologist whose scholarship challenged economists' presumed rationality of human decision-making. From coining the term 'cognitive bias' and the development of prospect theory with Amos Tversky in 1979 to articulating the frequ…
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Cremated, buried or donated to science? How much have you thought about what happens to you or your body after you die? Who owns your body after you die? And is having a legacy truly important? In this podcast, Nick, Peter and Fraser revisit the Hull funeral investigation, touch on how different cultures, religions and the animal kingdom deal with …
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In this podcast, we explore user interfaces. Specifically, we discuss the development, integration, progress and limitations of interfaces, and consider what could be next. ChatGPT with a brain? Neuralink? Tom Cruise's desk in Minority Report?A few things we mentioned in this podcast:- Smartphone typing speeds catching up with keyboards https://www…
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Plagiarism is a complex concept that spans a spectrum from inspiration to theft. But is plagiarism strictly black and white? Can it occur unintentionally and can it be considered permissible under certain circumstances? As the rise of generative AI continues, are users inadvertently plagiarising when they use these tools?In this week’s episode, we …
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Where is the much vaunted line between genius and madness? At a glance, it seems like they could be two sides of the same coin. Is the opposite of genius simply sheer stupidity? Is there a difference between the two or are they outputs of the same phenomenon? And where might there be some overlap?In this week’s episode we discuss genius and madness…
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The pursuit of immortality is a tantalising idea that appears in science and technology as well as works of art and literature. But who actually wants to live forever? What does it mean to ‘cure’ ageing? And what might be some unforeseen consequences of perpetual longevity?In this week’s episode, we discuss the age-old problem of ageing. We discuss…
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The observant among us will have noted that 2023 ended on a Sunday. For those who believe Sunday marks the end of the week, this seems like a logical day to end the year. But why do we find these types of phenomena satisfying? Is it slightly obsessive or should we strive for this symmetry in our daily lives? The bigger question might be: is it even…
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You would be forgiven for missing it, but late last year Google Maps changed its colour scheme. This caused an outcry across the Twittersphere and social media platforms, with many outraged the change took place without their endorsement or consent. After observing this spectacle unfold we thought that it prompted some thought-provoking ideas - sho…
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What do Trump, Johnson, Wilders and Milei all have in common? No, it’s not politics, it’s an eccentric and recognisable coiffure. Do these examples allow us to draw a theory between politics and hair or is it just a happy coincidence? If there is a connection, why might it exist?In this week’s episode, we discuss populist hairstyles. We talk about …
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When we think of good and evil the picture appears obvious. The side of good is attractive, righteous and persuasive while the bad side is ugly, flawed and fallible. But does the way we intuitively expect good and evil to work line up with how it is portrayed in popular fiction and the arts? Are literature and film teaching us that might is right o…
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When we go on holiday or experience an interruption to our daily lives, we are often reminded that a change can be as good as a rest. But is doing something different actually better than doing nothing? If true, what kind of implications would this have for our society?In this week’s episode, we discuss change vs rest. We discuss the origins of the…
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People who spread lies and deceive others are treated with contempt by society, and rightfully so. But what happens when the people we lie to and deceive are ourselves? Using the case of Walter Mitties as a starting point, we explore the prevalence of exaggeration, fantasy and our inner selves.In this week’s episode, we look at figments of the imag…
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Some of our listeners may be familiar with the popular Roman Empire meme doing the rounds on TikTok recently. The meme illuminates many nebulous concepts from our collective psychology in a humorous way, but there seems to be one central principal: we are sharing the world with people who often have radically different thoughts to our own. So, what…
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Political returns are not unusual, but there are varying degrees of success. With the recent return of David Cameron to politics as Foreign Secretary, we started to think about how to stage a triumphal return. Are there predictable pitfalls that must be avoided? How do you know the time is right? Why are we so intrigued by the idea of a return in t…
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What springs to mind when you think of McDonalds, Apple or BT? When it comes to the reputation of companies, first impressions seem to matter. But how does a reputation work? Is a negative reputation stickier than a positive one? and how long does reputation last?In this week’s podcast, we discuss reputation. We unpick company and football statisti…
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Many of our listeners will be familiar with Black Swan events - rare occurrences that have significant, often unforeseen consequences - yet fewer will be aware of Grey Rhinos. Like a large, lumbering rhino charging towards us, these are highly probable threats that we can see coming, but choose to ignore. So how can we communicate risk more accurat…
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Incentives and punishments are opposite ends of the same spectrum. In their opposing ways, both attempt to steer people towards a prescribed set of goals and behaviours. But which is most effective in getting people to behave better? Or is a society of universally well-behaved individuals simply a utopian fantasy?In this week’s episode, we discuss …
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Models are widely used in science to represent complex real-world phenomena in simplified forms to advance understanding. Though often overlooked, models can facilitate analysis by reducing scale and complexity and help to visualise things that are difficult to understand. But what makes for a good model and how does an approximation of something t…
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If you’re a fan of JK Rowling, Jack Vettriano or Manchester United you’re probably not surprised by the denigration they receive from critics. There is a whole host of cultural artefacts that seem to be universally popular yet despised by critics. Is it just gatekeeping or do the critics have a point?In this week’s podcast, we discuss criticism. We…
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What would the world be like if we could instantly teleport to different places and parts of the world in seconds? How might it work and what impact would it have on society? What kinds of questions does it raise about the identity of the teleported entity?In this week’s episode, we discuss teleportation. We explain how teleportation could theoreti…
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Have you ever yearned to pull off a grand escape or run away from your current life to start anew? The recent high-profile prison escape by Daniel Khalife got us thinking - how do you disappear in the modern world and is it even possible to do it successfully?In this week’s episode, we discuss great escapes. We discuss famous disappearances, statis…
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Do you prefer a Georgian terraced house or a new build? Classic cars or a Tesla? We often assume that because something is old it must hold intrinsic value. But is there a downside to valuing the old over the new? How old do things have to get before age becomes a defining feature?In this week’s episode, we discuss the old and new. We speak about a…
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History is replete with infamous grudges. Invasions launched by Julius Caesar, political rivalry between Gladstone and Disraeli and musical enmities that turn tragic in the case of Biggie Smalls and Tupac Shakur. But are grudges good or bad? What is the best way to deal with them and why do we have them in the first place?In this week’s episode, we…
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At a time when marketing has infiltrated our physical and virtual worlds, how should we think about it? Is it just advertising in different clothing or can it reveal deeper insights into our psychology and social interactions?In this week’s podcast, we discuss marketing with special guest David Folkman, who has had a 20-year career in marketing and…
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Recent footage of orcas ramming fishing boats has given some pause for concern - has our old friend the sea finally turned against us? If the sea creatures have decided to declare war on us, what would their course of action be? Would they succeed? And how can we best fight back?In this podcast, join us for a maritime thought experiment where we an…
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Nowadays it is almost a cliché to say that content is king. Content seems to have become a ubiquitous catchall term for anything and everything that populates internet web pages. But does the modern usage of content devalue creativity or does it simply draw attention to the vast amount of information stored on the internet?In this week’s episode, w…
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Is it just us, or does it increasingly feel like Britain is going to hell in a handbasket? We have industrial strikes, a cost of living and energy crisis, high inflation, political instability, perennial problems with the European Union and widespread cultural malaise. But is it true that the UK finds itself in an interminable decline or is it mere…
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As summer arrives there is change in the air. We are ready to take on the day, plunge into new hobbies or revive old ones and explore the world around us. But do you need to live through winter to properly experience summer? Is it the case that sunny weather is objectively better? What is the perfect weather or is there no such thing?In this week’s…
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Some might say that society is built on rules. Laws set by governments, rules set by individuals and collective codes of behaviour that we are all expected to follow. But are there two types of people: those that follow the rules and those that make exceptions? How do we define a rule and what makes an exception?In this week’s podcast, we discuss r…
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One of the many criticisms levelled against a show like Jerry Springer is that the controversy was inauthentic and manufactured in order to drive up ratings. But why do we worry about whether fiction is true or not? Should we just stop caring and enjoy it for what it is?In this week’s episode, we discuss truth and fiction. We speak about New Journa…
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Why does it seem like civilisations - sometimes great distances apart - made similar discoveries at almost exactly the same time? Whether it’s the invention of the wheel, agriculture or early forms of writing, there seem to be parallels everywhere you look. Does it provide evidence for a kind of cultural clock that moves civilisations towards a con…
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Why does it always seem like it’s the people who move to the village that complain about the church bells? Or it is those that move next to a pub that are irritated by noise? It seems to indicate that there is an optimal way to live harmoniously. But how does the idea of neighbourliness work and what does it tell us about the nature of society?In t…
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Are you the type of person that writes carefully considered and elaborate emails? Or are you the type of emailer that responds with one brief unstructured sentence? Whichever it is, emailing has made a significant impact on modern forms of interaction. But has it led us into a world that is void of thoughtful communication?In this week’s podcast, w…
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We can all think of situations where a small minority is seen to be ruining it for the rest of us. Whether it’s someone littering or people talking loudly in a cinema, there seem to be endless examples of a small number of people creating a disproportionately large imposition on others. But what can we put this effect down to and what should we do …
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In a world awash with influencers and social media personalities, sharing achievements with large numbers of people over the internet is now commonplace. But is there a line between celebrating success and blatant bragging? Are there times when bragging is necessary and what are some strategies for effective bragging?In this week’s podcast, we disc…
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As we edge closer to summer we found ourselves looking forward to holidays but dreading the thought of running into British tourists abroad. Is disliking your countrymen while overseas a universal feeling or are we disproportionately hard on ourselves? How do we ensure our holidays won’t be ruined by people exactly like ourselves?In this week’s pod…
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There’s something about zombies that makes them the perfect genre to explore our apocalyptic fears and anxieties. Films about zombies seem to constantly reinvent the genre in new ways, whilst staying true to some core tenets. But how are zombies actually supposed to work and why are they so popular?In this week’s episode, we discuss zombies with fr…
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If you’re a fan of sci-fi you’ll know that one of the most important characteristics of the genre is the depiction of a fictional universe. Whether it’s Middle Earth, the Death Star or Arrakis, a plausible setting for events to take place is a key requirement. But do we have to accept a certain level of inconsistency between the fictional world and…
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After the news that renowned clairvoyant Mystic Meg has recently passed into the next realm, we decided to focus our energy on all things astrological. Zodiacs, tarot cards and horoscopes can seem irrational, but is believing in astrology bad for you or can it shed light on the human condition?In this week’s podcast, we discuss astrology. Have beli…
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Is it possible to fall over on purpose? What does the construction of words in a sentence tell us about the way we use natural language to convey thoughts and ideas? We often think about language as being an essential part of what it means to be human, but does the rise of new artificial intelligence technologies force us to reconsider this?In this…
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One way of thinking about leadership is to separate it into two tasks: thinking and doing. But what does thinking involve and how should you lead people? In this week’s podcast, we discuss leadership with our special guest Hugo Marino.Hugo, who has had a long career in the British Army, joins us to provide an insightful account of how he adapted mi…
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