The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through e ...
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Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
Julie Alexander, Massage Therapist
The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
Heather Hammell
You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Fi ...
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EP. 216 Done For You Email with Rachel Pecora
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In this episode, Heather welcomes back Rachel Pecora, owner of Northeast Ohio Myofascial Release and the founder of MFR Emails. Rachel found the ability to get fully booked and stay that way by using her email list to talk to clients about what is possible with myofascial release. She now helps other therapists send emails to their patients about t…
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Presenting your authentic self in your bodywork business with Elsa Isaac
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This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-develop…
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Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, mindset coach and group practice owner Jordan Thomas shares her transformative journey from solo practice to building a thriving group practice with the help of my program,…
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Ep. 38: Sexual Misconduct and Advocacy in Massage Therapy - Healing Hands and Hidden Battles with Brendan Carr
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In this episode of the Handcrafted Therapies Podcast, host Julie Alexander is joined by Brendan, a recent graduate of Kikino Massage School. They tackle the difficult and potentially triggering topic of sexual misconduct, particularly within the LGBTQ+ community and the massage therapy profession. Brendan shares his personal experiences with abuse,…
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EP. 215 Expensive and Worth It with Danielle Hankinson
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Discover the inspiring journey of Danielle Hankinson, who transitioned from a successful photography career to founding Mountain Myofascial Release in Kings Beach, California. In this episode, Danielle shares her insights on niche marketing, the power of coaching, and the importance of believing in what you sell. She also candidly talks about her p…
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Mompreneur Life: How to Juggle a Growing Business and Family
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share my personal journey as a parent and business owner, exploring the challenges of balancing both roles. I discuss the overwhelm many of us face while juggling family responsibil…
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EP. 214 What You Need To Know Legally To Protect Your MFR Business with Lawyer Mairin Van Shura
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As an MFR therapist, your primary focus is on providing the best care for your clients. However, navigating the legal intricacies of running a practice can be daunting. In our latest podcast episode, Heather has the pleasure of hosting Mairin Van Shura from Solivagant Legal. Mairin is a business law expert, who supports entrepreneurs-from soloprene…
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EP 196: How to do what you say you're going to do in your massage business
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In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But w…
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How to Turn More Calls & Clicks into Clients
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, Uriah Guilford, founder of The Productive Therapist and a business coach for mental health professionals, shares how therapists can optimize their intake process to convert more leads…
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EP. 213 Changing The Paradigm and Making It Safe To Sell MFR and Earn Money
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In our latest episode, Heather reveals why selling MFR is crucial for success. Tune in as Heather dives into the misconceptions surrounding selling and reveals how embracing sales can lead to a thriving MFR practice. Learn why selling is not only essential but can also be enjoyable, and how it plays a key role in making MFR accessible and mainstrea…
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Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, business coach and group practice owner, Gordon Brewer, shares insights from nearly 10 years of experience running a group practice. Go…
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EP. 212 How Stephen Went From Working 56 Hours A Week to 18 Hours While Creating 12K-15K Average Monthly Revenue
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Join Heather as she sits down with Stephen Wuest, owner of Enlightened Body in Chicago, Illinois. Fresh off a rejuvenating vacation in Spain, Stephen shares his inspiring journey from being a massage therapist for 30 years to discovering and fully committing to MFR therapy. In this episode, Stephen reveals the challenges and triumphs he faced, incl…
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EP 195: When you're struggling to do it all on your own
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In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress mo…
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Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive into the importance of self-awareness in leadership, particularly for group practice owners. I share personal stories of my own …
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EP. 211 Removing Pressure and Fear Over What To Say On Your Website with Miish Grixti
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As a Myofascial Release (MFR) therapist, you know the profound impact your services can have on your clients. But how do you communicate that value effectively online? The answer lies in compelling website copy that speaks directly to your best fit clients. In this exciting episode, Heather is joined by her friend and life coach, Miish Grixti who s…
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The Holiday Party Playbook (2024 Updates)
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Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share my ultimate Holiday Party Playbook, packed with fresh 2024 updates. From planning the perfect venue to connecting with your team in creative ways, this episode covers everything y…
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EP. 210 How To Teach A Workshop And Make Money with Abigail Southgate
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We’re thrilled to announce our latest podcast episode featuring Abigail Southgate, an inspiring MFR therapist who has taken her practice to new heights by creating impactful self-care workshops. Abigail, a member of the Beyond 100K Mastermind, has developed a program called "Instructor Training for Fascial Health: A Self-Care Workshop." This online…
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Ep. 37: Addressing Sexual Misconduct in Massage Therapy with Camille Borg
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In this podcast episode, Julie Alexander is joined by Camille Borg to discuss the critical issue of sexual misconduct in the massage therapy industry. The conversation centers around the personal experiences of both Julie and Camille, detailing the inappropriate actions of massage therapists they encountered. They emphasize the importance of report…
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EP 194: BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy
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In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your …
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My Group Practice Hit $1 Million When…
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Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share my 5-Step Scaling Method that helped me scale from a solo practice to 55 therapists and multiple 7 figures in 3 years with toddler twins at home. I explain each step in detail, pr…
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EP. 209 Optimize Your Google Listing With Angie deBorja
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Tune in to hear Angie deBorja's (deBorjuh) transformative journey in the Beyond 100K Mastermind. Angie operates deBorja Physical Therapy and Myofascial in Baltimore MD. She has been in private practice specializing in MFR since December 2022. She combines total body movement assessment and John Barnes' Myofascial release to help adults get back to …
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How to Set Up Your Clinic to Sell One Day
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Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ In this episode, CPA Tim Kenny dives into the essential steps therapists must take to prepare their practice for a future sale, including maximizing value and avoiding common pitfalls. Whether you’re considering selling now or in the future, this conversation is pa…
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EP. 208 How To See 17 People A Week And Earn 200K+
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In our latest podcast episode, we feature Patti Calkins, an incredible MFR therapist who transformed her practice from $5,000 months to over $19,000! Patti shares her journey, the challenges she faced, and the strategies she used to achieve this phenomenal success. Learn about the power of mastermind coaching, the importance of mindset, and how to …
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EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing
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Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by kn…
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How Virtual Reality Can Grow Your Practice
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, therapist Amity Cooper explores the exciting possibilities of virtual reality in therapy, from treating anxiety and phobias to enhancing mindfulness practices. She explains why embrac…
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EP. 207 Ehlers-Danlos Syndrome , Hypermobility Spectrum and MFR Treatment with Jamie Bomtempo, OT
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In this episode, Heather welcomes Jamie Bomtempo, a former student and myofascial release therapist who owns Zest Myofascial Release in Jacksonville Beach, Florida. Jamie believes that "anyone can benefit from myofascial release, especially people with hypermobility." Tune in as she shares her personal journey of living and working with hypermobili…
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Success Stories of Group Practice Owners
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this special episode, I’m giving you exclusive access to my Clinic Growth Map success panel, where graduates share their experiences in growing a thriving group practice. You'll hear what’s actuall…
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EP. 206 Inspired Business with Judy Raugewitz
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Join Heather as she chats with Judy Raugewitz, an experienced MFR therapist and coaching student, to discuss her journey in the world of Myofascial Release and her path to becoming a successful business owner. Judy shares her incredible story, from discovering MFR in 2002 to working at Therapy on the Rocks and eventually running her own practice, I…
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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander
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In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the pub…
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EP 192: BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips
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In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe con…
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, therapist Kym Tolsen discusses how to use and grow your practice with AI. Kym shares her expertise in creating GPTs and how they can be used to offload work and market your practice! …
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EP. 205 Divorce and Your MFR Business with Meg Gluckman
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In this episode, Heather is joined by her friend and co-coach, Meg Gluckman. Meg is a seasoned divorce coach who specializes in helping individuals navigate the complexities of divorce while maintaining a successful business. Meg's unique approach combines emotional management, strategic planning, and a deep understanding of the divorce process to …
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Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ In this episode, Licensed Psychologist Dr. Jeremy Sharp discusses how to grow your practice with assessments! Jeremy shares his personal journey in growing, how he eventually scaled back and lesson…
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EP. 204 When Potential Clients Ask About Insurance
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"Do you take insurance?" Whether you're frustrated by this question, feel pressured to accept insurance, or are simply unsure how to respond, this episode will equip you with the tools you need. This hot topic is frequently discussed within the MFR community, and Heather shares real-life examples from her programs, demonstrating how MFR therapists …
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EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client
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In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you dec…
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How to Properly Fire Someone (part 2)
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Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ In this episode, I continue discussing how to properly fire someone. I share my experiences and strategies for handling this tough task, particularly when it comes to letting go of therapists on yo…
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EP. 203 Allow People To Be Wrong About You
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In our latest podcast episode, Heather dives into a topic that resonates deeply with many entrepreneurs and MFR therapists: the power of allowing clients to be wrong about you. This concept might seem counterintuitive at first, however, Heather's insights reveal that embracing this mindset can help you raise your rates, set boundaries, and achieve …
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How to properly fire someone (part 1)
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Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/ In this episode, I dive into the toughest part of the job—letting someone go. I share my tips on how to handle this, specifically for non-clinical roles and walk you through the nuances to make sur…
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🎉 Big news! The MFR Coach just hit a massive milestone: $1 million in coaching sales! Join Heather as she recounts the journey, the challenges, and the strategies that led to this monumental achievement. From team changes and technology upgrades to personal battles and unwavering determination, Heather’s story is a testament to what’s possible when…
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6 Ways to Double Your Conversion Rate on Consult Calls
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I discuss 6 different ways on how to double your conversion rate on consult calls. I share all my best strategies so you can set yourself up for success! Make sure to bring your paper…
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EP. 201 Therapy Muse with Garth Whitcombe
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If you're an MFR therapist interested in the profound effects of music on healing, this episode is a must-listen. Today we're diving into the harmonious world of music and myofascial release with a special guest, Garth Whitcombe. Garth, alongside his wife Sandy, owns Therapy Muse and the Nashville Myofascial Release Center. In this episode, we expl…
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …
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EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill
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In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering maki…
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I discuss how to master the art of manifestation. I share the shifts you need to make that will help you attract the future you want and deserve! Make sure to bring your paper and pen…
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EP. 200 Your Commitment Is More Important Than Your Client's
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We’ve hit a major milestone—200 episodes of the MFR Coach Podcast! It’s been an incredible journey, and we’re thrilled to celebrate this achievement with you. This milestone is not just a testament to the longevity of the podcast but also to the unwavering commitment we have to making Myofascial Release (MFR) mainstream. This special episode is all…
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In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be succes…
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How Psychedelic Assisted Therapy Can Help You Grow Your Practice
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, Dr. Sophia Brandstetter, LCSW, PSY.D and Karen L. Smith, MSS, LCSW, discuss how psychedelic assisted therapy can help grow your practice. They share their expertise in the field and h…
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EP. 199 Rejection Tolerance - How "No" Helps Your Business Grow
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Rejection. It’s a word that sends shivers down the spine of many MFR therapists. The fear of hearing a client say 'no' can be paralyzing, leaving you doubting your skills and your future in the business. But what if I told you that rejection is not only okay but necessary for your growth and success? Rejection might be uncomfortable, but it’s not a…
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EP 188: Authenticity and integrity in your marketing
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In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everythin…
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How Interior Design Impacts Success
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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, interior architectural designer Carolyn Boldt discusses how interior design can impact success. Carolyn shares how design elements can have both positive and negative impacts on your …
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