Bästa Search Engine Marketing podcaster (2023)

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Optimizing For Humans Vs Search Engines -- Dmitrii Kustov // Regex SEO 19:37

14h ago19:37

19:37

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Introducing SEO Work Flows: The End To End Resource For SEO Process -- Jason Melman // DEPT 18:19

1d ago18:19

18:19

Jason Melman, VP of SEO and Creator of SEO Workflows, delves into a new platform and tool called SEO Workflows. As SEOs, we are constantly gathering data from various tools and dealing with first-party data. But the trouble is, the data isn't immediately actionable. That's why SEO Workflows was created – to automate and simplify data preparation fo…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Roadmap Planning With Google Core Updates -- Craig Harkins // CoStar 29:03

3d ago29:03

29:03

Craig Harkins, Director of SEO and Content at CoStar, delves into roadmap and planning while managing Google core updates. In Q4, SEOs strategically plan for the upcoming year, using yearly data on trends and past successful initiatives to make a compelling case for budget allocation. However, with code freezes at this time of year, how do we ensur…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Trustworthiness Of Reviews In The Generative AI Era -- Jonathan Gillham // Originality.AI 18:50

4d ago18:50

18:50

Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Since the launch of ChatGPT, the number of AI-generated reviews has surged, peaking at 37%. With a substantial portion of these reviews not being written by humans, what value do they provide to the end user? Today, Jonathan discusses the tr…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Google's View Of AI Generated Content -- Jonathan Gillham // Originality.AI 28:22

4d ago28:22

28:22

Jonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Google's stance on AI-generated content is a source of ongoing debate in the SEO community. While some argue that Google welcomes its responsible use, others express concerns about the potential flood of AI-generated content and its impact o…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Applying SEO Tools For Organic Social Growth -- Matt Tompkins // Two Brothers Creative/Midwest Mindset Podcast 17:53

9d ago17:53

17:53

Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. The role of an SEO professional has significantly evolved, extending our expertise beyond web content optimization to benefit various marketing channels. In fact, our toolkit and skills can now be harnessed to foster organic growth on social platfor…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Leveraging YouTube To Improve SEO -- Matt Tompkins // Two Brothers Creative/Midwest Mindset Podcast 16:32

10d ago16:32

16:32

Matt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. While many consider YouTube as an entertainment hub, it is often overlooked as a tool to bolster SEO efforts. However, by applying SEO techniques from written content to videos, you can improve your visibility in both YouTube and Google search resul…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The Importance Of Authority & Authenticity For AI-SERPs -- Ahmad Abusamak // Bank of America 19:20

11d ago19:20

19:20

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in estab…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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SEO For Local Vs Digital Experiences -- Ahmad Abusamak // Bank of America 17:42

12d ago17:42

17:42

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google ranking…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Google's Nov Core Update -- Jordan Koene // Previsible 22:59

14d ago22:59

22:59

Jordan Koene, CEO and Co-Founder of PreVisible.io, shares his insights on the latest developments in SEO news. In early November, Google released a core update, swiftly followed by a reviews update. For SEOs, these back-to-back updates could be the new normal going forward. Today, Jordan discusses Google’s November core algorithm update. Show Notes…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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SEO For News Publishers -- Barry Adams // Polemic Digital 27:32

15d ago27:32

27:32

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. The rapid crawling and indexing process employed by Google to keep up with the swiftly changing news landscape requires news publishers to take a different approach to SEO. In essence, publishers get one shot for an …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Online News And Generative AI -- Barry Adams // Polemic Digital 22:18

16d ago22:18

22:18

Barry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. Initially, news organizations viewed generative AI as a tool that was going to replace the art of journalism. However, those initial fears have transitioned into news organizations exploring ways to integrate generat…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Getting Everyone Involved In SEO -- Kavi Kardos // Uproer 21:46

17d ago21:46

21:46

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked i…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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What In-House SEOs Want In Agency Partners -- Kavi Kardos // Uproer 25:51

18d ago25:51

25:51

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customi…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Making A Name For Yourself In SEO -- Kavi Kardos // Uproer 20:20

19d ago20:20

20:20

Kavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. In the SEO industry, becoming known as an expert can lead to increased business opportunities. However, for those not interested in public speaking or seeking celebrity status, there are alternative strategies to establish your reputation as an SEO expert. …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Providing High Quality SEO At Scale -- Michael Ramirez // evisio LLC 21:35

21d ago21:35

21:35

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Acquiring New SEO Clients -- Michael Ramirez // evisio LLC 25:12

22d ago25:12

25:12

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael disc…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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SEO Becoming Part Of A College Education -- Cassidy Clement // Interactive Brokers 18:20

23d ago18:20

18:20

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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SEO with large language models -- Cassidy Clement // Interactive Brokers 17:57

24d ago17:57

17:57

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. As we journey deeper into the digital age, new technological innovations are reshaping the way we approach SEO. Among these innovations, large language models (LLMs) have emerged as powerful tools that promise to…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The Enterprise Web Of A .Edu -- Glenn Friesen // Cal Poly 16:43

25d ago16:43

16:43

Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses th…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Developing A Trustworthy & Authoritative Enterprise Website -- Glenn Friesen // Cal Poly 23:13

26d ago23:13

23:13

Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discu…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Growing The Spanish SEO community -- David Kaufmann // SEOcrawl 12:27

28d ago12:27

12:27

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO a…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Automated SEO Reporting -- David Kaufmann // SEOcrawl 13:26

29d ago13:26

13:26

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David d…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Google algo update myth busting -- Ryan Bertollini // Hazelden Betty Ford Foundation 17:44

30d ago17:44

17:44

Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. Google algorithm updates never fail to stir up anticipation and speculation in the world of SEO. In this anticipation, a fair share of myths and misconceptions often emerge, leaving the SE…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Leveraging ChatGPT For Worldbuilding? -- Ryan Bertollini // Hazelden Betty Ford Foundation 17:17

1M ago17:17

17:17

Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Verticalizing Keywords Across Industries -- Steve Toth // SEO Notebook 19:00

1M ago19:00

19:00

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain top…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Working With The Google Search Console API & Python -- Steve Toth // SEO Notebook 17:56

1M ago17:56

17:56

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden da…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Brighton SEO Comes The USA -- Kelvin Newman // brightonSEO 23:45

1M ago23:45

23:45

Kelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Fixing Google And Wikipedia Search Results -- Josh Greene // The Mather Group, LLC 14:30

1M ago14:30

14:30

Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can f…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Protecting Your Online Reputation -- Josh Greene // The Mather Group, LLC 17:23

1M ago17:23

17:23

Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how …

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Creating Content That Targets High Volume Keywords -- Autumn Micketti // 1-800-FLOWERS.COM 16:23

1M ago16:23

16:23

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword target…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Teaching Content Teams SEO Best Practices -- Autumn Micketti // 1-800-FLOWERS.COM 20:33

1M ago20:33

20:33

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. Prior to learning SEO best practices, 1-800-Flowers content teams struggled with blog topic selection. However, with improved SEO knowledge and trust in the SEO team, they now proactively seek SEO guidance to ensure topic rele…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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How Enterprise SEO Varies By Industry -- Ryland Bacorn // Realtor.com 22:08

1M ago22:08

22:08

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org i…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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CWVs Is Actually Performance -- Ryland Bacorn // Realtor.com 20:34

1M ago20:34

20:34

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and ar…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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World's First Case Studies Of SGE Recoveries -- Gilad David Maayan // Agile SEO 17:55

1M ago17:55

17:55

Gilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Approximately 55% of SGE snapshot carousel pages come from Google's top 10, while some of the remaining 45% aren’t even ranking in Google. For the underdogs with weak SEO optimization, understanding SGE ranking factors could enable…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Why Google Search Generative Experience (SGE) Will Result In Major Traffic Drops -- Gilad David Maayan // Agile SEO 26:41

1M ago26:41

26:41

Gilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Google's Search Generative Experience introduces a new landscape for search results that has the potential to divert user attention away from traditional listings. Optimizing for SGE poses new challenges as traditional SEO strategi…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Pitching Big SEO Projects Internally -- Gus Pelogia // Indeed 19:24

2M ago19:24

19:24

Gus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. Pitching big SEO projects internally as an SEO product manager requires a strategic approach to gain buy-in from various stakeholders. The key is to start with a solid product requirements document (PRD) that clearly communicates why the pr…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Why SEO Product Management is more than writing dev tickets -- Gus Pelogia // Indeed 21:42

2M ago21:42

21:42

Gus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. SEO product management is a multifaceted role that encompasses strategy, collaboration, content, data analysis, user experience, and more. While writing dev tickets is part of the process, it's just one aspect of a broader and more comprehe…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Content Optimization With Knowledge Graphs -- Beatrice Gamba // WordLift 11:43

2M ago11:43

11:43

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Knowledge Graph SEO -- Beatrice Gamba // WordLift 12:15

2M ago12:15

12:15

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beat…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Apple Enters The Search Chat -- Jordan Koene // Previsible 14:00

2M ago14:00

14:00

Jordan Koene, CEO and Co-Founder of PreVisible, delves into the latest developments in SEO news. Rumors suggest Apple may be developing its own search engine. Despite having the necessary resources, it is unclear how this move would benefit both Apple users and the company as a whole. Today, Jordan discusses Apple entering the search chat. Show Not…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Google’s Anti-Trust Trial Update -- Jordan Koene // Previsible 15:44

2M ago15:44

15:44

Jordan Koene, CEO and Co-Founder of PreVisible.io, delves into the latest developments in SEO news. The Department of Justice's massive antitrust trial against Google is currently underway with allegations that Google has employed unfair practices to remain the world's leading search engine. The big question is: can they prove it? Today, Jordan dis…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io 16:37

2M ago16:37

16:37

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains a…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Content As A Revenue Driver -- Steffen Hdebrandt // Dreamdata.io 20:32

2M ago20:32

20:32

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't linear, so it can be challenging to connect our activities to the revenue made. The value of content is often misunderstood, but Dreamdata.io is attempting to make this process a lot easier fo…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Building Brand Authority For Google’s Search Generative Experience -- Farzad Rashidi // Respona 20:59

2M ago20:59

20:59

Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. While a link from a site like the New York Times is exciting, news sites generally have low topical authority. Instead, securing a mention in a niche industry publication or from a relevant company in your field can have a more significant impact an…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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New age of AI-centric Search -- Farzad Rashidi // Respona 22:31

2M ago22:31

22:31

Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. As AI reshapes search results, one thing remains consistent, Google's emphasis on credibility and authority. AI may be transforming how search results are presented, but Google's fundamental ranking factors still revolve around trustworthiness and r…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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SEO in Regulated Industries -- Aaron Weiss // ProPharma Group 13:20

2M ago13:20

13:20

Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. With regulations like CCPA and GDPR, websites must prioritize data privacy and user consent. However, in regulated industries, the alignment of compliance and SEO is crucial to ensure that businesses not only meet legal requirements but als…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Fundamentals of SEO -- Aaron Weiss // ProPharma Group 18:59

2M ago18:59

18:59

Aaron Weiss, SEO and Website Manager at ProPharma, explores SEO fundamentals and SEO in regulated industries. Aaron's journey into the world of SEO began with a simple yet profound piece of advice: "Build a website about something that you like." Little did he know that this simple step would lead him down a path of discovery, learning, and ultimat…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Managing a global SEO teamTechnology Innovation in SEO -- Adrien Menard // Botify 11:56

2M ago11:56

11:56

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacanci…

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Technology Innovation in SEO -- Adrien Menard // Botify 16:36

2M ago16:36

16:36

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove …

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