Bästa Health Marketing podcaster (2024)

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004: Declaring Your Area Of Specialization 19:49

4d ago19:49

19:49

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing. Listen in to learn: Why many healt…

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Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF 41:53

8d ago41:53

41:53

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations arou…

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The Science and the Art: Bridging Analytics and Media Strategies 39:13

10d ago39:13

39:13

In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the…

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Bold Breakthroughs: Capturing Media Attention in a Crowded Landscape 48:40

10d ago48:40

48:40

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sar…

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#68: How Elizabeth is Making 8K+ Per Month (Working Part Time) as a Health Coach 20:43

28d ago20:43

20:43

The Abundant Health Coach client, Elizabeth Ruscitto, is a self-proclaimed super introvert. Lots of forms of marketing do not feel like a fit for her. And that’s more than OK. In fact, in The Abundant Health Coach I encourage my clients to choose the strategies that fit their strengths and personality. That’s exactly what Elizabeth did. And now she…

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003: Mastering Time, Energy & Money With Meghan Walker 42:46

11d ago42:46

42:46

In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach. Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during mid…

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002: How to Streamline Your Clinical Practice 31:06

18d ago31:06

31:06

Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice? In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable bu…

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Bridging the Trust Gap with Kenyon Farrow of AVAC 42:47

22d ago42:47

42:47

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based …

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The Future of Omnichannel Analytics 36:20

24d ago36:20

36:20

In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how M…

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How Market Research Fuels Winning Strategies in Health Marketing 38:19

24d ago38:19

38:19

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. This is the first episode in our Be Bold miniseries and we are thrilled to host Dan Reilly, a renowned market research strategist and advisor, to discuss the evolving landscape of market research, especially in the context of mental health and anxiety—is…

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001: 3 Reasons Most Practices Remain Stuck In First Gear 26:18

25d ago26:18

26:18

Are you feeling stuck in your health and wellness practice? You're not alone. Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome th…

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000: Relaunching The Health & Wellness Marketing Show 3:59

26d ago3:59

3:59

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively. In this introductory episode, Uli and Mike unveil the exciting changes to th…

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#67: 3 Keys to Predictably Earn 5K Per Month as a Health Coach 17:30

1M ago17:30

17:30

Did you know that you can earn 5K per month by spending only 5 hours a week marketing your business? This isn’t hype, but it might feel like it…because we live in a culture that tells you that you need to work hard and grind to be successful. So you may be spending 10, 20, or more hours every week trying to attract clients. You might even think the…

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Engaging Younger Donors with Melissa Watkins of Pacific Autism Center for Education 42:52

1M ago42:52

42:52

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for non…

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Paneles Japoneses: Elegancia y Funcionalidad para tu Hogar 3:19

1M ago3:19

3:19

Los Paneles Japoneses han ganado popularidad en la decoración de interiores por su versatilidad, elegancia y funcionalidad. En este episodio, te contaremos todo lo que necesitas saber sobre este tipo de cortina: desde sus beneficios y usos, hasta los precios y por qué deberías considerar integrarlos en tu hogar. ¿Qué son los Paneles Japoneses? Los …

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Healing Stigma: Marketers Leading the Charge for Inclusive Healthcare 36:53

1M ago36:53

36:53

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melis…

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How Using All Available Datasets Saves Lives 41:40

1M ago41:40

41:40

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technolo…

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#66: How Rachel Enrolled 4 Clients in 6 Weeks By Letting Go of These Distractions 55:17

1M ago55:17

55:17

When Rachel Carta joined The Abundant Health Coach, she'd been struggling with her business. She’d invested large sums of money on a variety of programs that weren’t the magic bullet they professed to be. Rachel thought she was the problem. She thought there was something wrong with her - and that's why all these programs she’d spent money on didn'…

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Sandmalerei in Deutschland, Österreich und Schweiz: Eine Kunstform der Moderne 1:36

1M ago1:36

1:36

Sandmalerei ist eine faszinierende Kunstform (https://www.sandmalerei-team.de/) , die sich in den letzten Jahren in Deutschland großer Beliebtheit erfreut hat. Ursprünglich aus dem Osten Europas und dem Nahen Osten stammend, hat diese temporäre Kunstform ihren Weg in die Herzen vieler Menschen gefunden. In Deutschland gibt es eine wachsende Gemeins…

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#65: Is Social Media Dead? How Health Coaches are Actually Booking Clients 27:48

2M ago27:48

27:48

Whether you love or hate social media, there’s one thing you need to know. Facebook and Instagram have changed dramatically. What once worked fairly easily for health coaches when it comes to getting clients on social media is no longer working. Which means you might feel like you’ve been spinning your wheels creating posts, reels, and stories - wi…

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Building Trust and Authority in Healthcare Content with Betsey O’Brien 45:37

2M ago45:37

45:37

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming…

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Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing 40:12

2M ago40:12

40:12

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that natural…

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#64: 4 Things You Can Do Now to Get More Health Coaching Clients in 90 Days 32:27

2M ago32:27

32:27

In this episode you’ll learn: The #1 way to stand out and attract clients How to talk about what you do - in a way that gets people interested The marketing that will move the needle (vs. time wasters that only keep you busy) Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-we…

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Deep: The Health Marketing Podcast Trailer 0:59

2M ago0:59

0:59

Listen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.Av DeepIntent

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Schiebegardinen: Elegante Lösung für moderne Fenstergestaltung 6:46

2M ago6:46

6:46

Schiebegardinen, Fotogardinen und Fotovorhänge https://beste-gardinen.de/ sind eine innovative und vielseitige Form der Fensterdekoration, die in der modernen Raumgestaltung immer beliebter wird. Diese flexiblen Stoffbahnen, die an Schienen befestigt sind und sich horizontal verschieben lassen, bieten zahlreiche Vorteile gegenüber herkömmlichen Vor…

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#63: The 5 Legal Docs You Need as a Health Coach 20:48

2M ago20:48

20:48

As a health coach or nutritionist, it can sometimes be scary not knowing what you need to do to protect yourself legally. In this episode you’ll learn how to protect your income, website, content and your programs. Links/Resources mentioned on the show: Free Legal Guide – “How to Practically Refund-Proof Your Business” DIY Legal Templates Legally E…

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Mental Health Communications with Dj Tyson of VOA Alaska 42:14

2M ago42:14

42:14

In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storyte…

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The Ultimate Marketing Playbook: Corporate Strategy Meets Start-Up Agility 37:27

2M ago37:27

37:27

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Heather Cmiel joins us to share her insights on integrating corporate strategy with startup agility to achieve marketing success. As the Vice President of Brand and Communications at Aidoc, a pioneering healthcare startup harnessing t…

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Patients are Waiting: The Health Marketer's Greatest Challenges Today 31:50

2M ago31:50

31:50

In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, Global President of Health at Initiative Media. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her…

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#62: How Long Should Your Health Coaching Program Be? 19:00

2M ago19:00

19:00

One of the questions I get asked the most is “how long should my program be?” When I was a new health coach, I offered a 6-month program because that’s what my health coaching school told me to do. After working with several clients, I began to question whether this was indeed the best length and I experimented with other options. In this episode I…

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#61: How To Sync Your Cycle for More Ease & Flow 39:06

2M ago39:06

39:06

If you have a menstrual cycle, you’re essentially a different person each week of the month. By living and working in sync with each of these four phases, you can further balance your hormones and optimize the energy and resources provided in each phase. In short, your hormones become your superpower, all month long. This process is called Cycle Sy…

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The Power of Market Research with Adam Zandman of Thrivable 42:58

3M ago42:58

42:58

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market re…

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#60: How To Balance A Day Job With Building Your Business 30:20

3M ago30:20

30:20

If you are balancing a day job, parenting, or other time intensive responsibilities, it can feel like a juggling act. In this episode I dive into how to grow your business with fewer hours, without feeling depleted. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan…

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The Strategic Edge: Elevating Marketing’s Value to the C-Suite 37:14

3M ago37:14

37:14

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have a thought-provoking conversation with Mary Rapaport, a strategic thinking coach who specializes in B2B marketing transformation.She is here to share her insights on the importance of strategic thinking in marketing, especially…

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A Digital Transformation Toolkit with Karen Graham 45:28

3M ago45:28

45:28

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technolo…

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#59: How To Make Sure Your Clients Get Incredible Results 1:03:16

3M ago1:03:16

1:03:16

Most coaches get really excited to sign up new clients. And for good reason! You can’t wait to dive in. And the client is also thrilled to begin working with you. Things start out great. But sometimes, you find that even though you give them recommendations that you know work, they’re not implementing what you've discussed. So you start working wit…

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The Value of Marketing: A Venture Capitalist’s Perspective 39:14

3M ago39:14

39:14

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital tech…

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#58: What To Do When People Say They Can’t Afford To Work With You 20:13

3M ago20:13

20:13

In this episode you’ll learn 4 key reasons people say they can’t afford it, and how to change this The most important thing to do during your initial consultations - that will get people signing up A strategy you can use (that works amazingly well) when your pricing is a stretch for people - without discounting your services Links/Resources mention…

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Navigating Digital Change: Insights from Kelly Stover of Ride Connection 38:18

4M ago38:18

38:18

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares h…

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Leveraging Partnerships to Fuel Industry Change 34:26

4M ago34:26

34:26

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture …

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Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada 37:25

4M ago37:25

37:25

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention t…

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Building an Effective KOL Program 28:03

4M ago28:03

28:03

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Julia Steele Rodriguez is joining us to talk about Key Opinion Leader (KOL) programs and their indispensable role in healthcare marketing. Julia is an industry leader with a background leading diverse teams in marketing, operations, r…

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#57: How to Get Your Next 5 Health Coaching Clients From Your Talks (Without Selling) 19:58

4M ago19:58

19:58

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s …

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#56: The Biggest Mistakes Health Coaches Make With Their Talks (That Costs Them Clients) 16:12

4M ago16:12

16:12

A mistake that so many coaches make is simply giving informational talks. Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you. To help you have massive success with your next talk, in this episode I share: The 4 biggest m…

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Marketing’s Role in Driving Meaningful Change 38:19

5M ago38:19

38:19

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Brian Jones is joining us to talk about purpose-driven marketing, the importance of marketing for company growth, and marketing’s role in driving meaningful change. As the Chief Growth Officer for Avesis, a dental and vision supplemen…

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#55: Why Some Talks Flop (And What To Do Instead) 20:46

5M ago20:46

20:46

When coaches experience zero or just 1 or 2 people showing up to their talks, it’s usually because they’ve put themselves in the role of being responsible for promoting their talk. The way to get more people knowing about your talks - and attending them - is to line up hosts. In this episode you’ll learn: Where you should give talks How to reach ou…

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#54: How To Get People To Show Up For Your Talks (Even If You're Brand New) 17:09

5M ago17:09

17:09

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks. Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up! Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Ge…

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Revamping Nonprofit Health Websites with Kyle Taylor 37:19

5M ago37:19

37:19

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizi…

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#53: How I Got Most of My Clients as a Health Coach 18:37

5M ago18:37

18:37

When I was a health coach, I got most of my clients by giving wellness talks. In this episode I share what I did, and how you can do the same. Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program p…

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The CMO Corner: Embracing Risk 44:38

5M ago44:38

44:38

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is the first of the CMO Corner series, and we’re kicking it off with one of the most accomplished and respected chief marketing officers in all of health care, Marcia Miller. Marcia is one of the most respected CMOs in all of healthcare. …

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