Bästa Creative Impact podcaster (2024)

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Brand Building is Hard to Measure. Here’s How You Do It 29:07

4d ago29:07

29:07

Struggling to measure the impact of your branding and marketing efforts? You're not alone. Ironically, the more analytics tools we have to measure the success of our marketing efforts, the harder it seems to know what’s actually working. This is especially true of broader brand marketing efforts, which are harder to measure and don’t play nice with…

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Episode 125: Creativity Coach Lauren Spangler on Cultivating a Positive Relationship with Creativity 1:04:34

28d ago1:04:34

1:04:34

I absolutely loved this conversation with creativity coach Lauren Spangler! Lauren shares about her journey of being a multi-passionate artist, the challenges of burnout, and the importance of finding balance in our creative pursuits. We then jump into a mini coaching session where she guides me (Rachel) through exploring what it would look like to…

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Justifying the Investment in Brand Building 20:07

11d ago20:07

20:07

Branding/marketing isn’t going to do anything for your org…if you can’t fund it in the first place. Unfortunately, justifying the investment in this work — both money AND capacity — for social impact orgs doesn’t come as easily as it might for other sectors. And right now everyone is still stuck in the “do more with less” mentality. Here’s how to m…

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Why Social Impact Brands Under Invest in Brand and Marketing 19:46

18d ago19:46

19:46

Social impact orgs aren’t known for being great at branding and marketing. But it's NOT just about limited resources — there's a deeper story here. There’s some big obstacles in the way, like: → The "overhead myth" that just won't die (KILL IT WITH FIRE) → A false dichotomy between choosing to invest in fundraising OR marketing (you need both) → Th…

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Cosmetic vs. Strategic Branding 23:54

25d ago23:54

23:54

Branding is about far more than just slick, eye-catching aesthetics. What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won’t do anything to create lasting impact. Branding goes beyond visuals. It’s about aligning e…

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How to Get Your Social Impact Flywheel Turning 26:21

1M ago26:21

26:21

Do you ever feel like you’re just STUCK? Like no matter what you try or how hard you work you just can’t seem to get traction? We’ve all been there before, and it’s NOT a fun space to be in. Here’s the thing: there are going to be sticking points in your social impact journey. That’s pretty much guaranteed. What worked on day 1 — or year 1 — won’t …

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Are You Using Your Power or Giving it Away? 21:37

1M ago21:37

21:37

Far too many social impact orgs are giving their power away — and they don’t even know they’re doing it. There’s a fundamental tension in the social impact space. A tension between the generosity that powers this sector and the need for social impact brands to leverage their power so they can make a true impact. But when this healthy tension strays…

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Core Values That Actually Work 16:20

2M ago16:20

16:20

Core brand values aren’t just fluffy words you put on posters. But without the right approach, that’s all they’ll ever be. Core brand values — when done right — can be absolutely transformative for your organization’s culture, effectiveness, and impact. But you can’t just come up with 5 words that all start with the letter “R” and call it a day. So…

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What Makes a Great Social Impact Marketing Team? 35:22

2M ago35:22

35:22

What makes an EXCEPTIONAL social impact marketing team? Often, when we get this question from clients, they are trying to determine what ROLES to hire for. But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand. Because you can build a highly-skil…

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Test Your Niche with These 5 Questions 20:54

2M ago20:54

20:54

There’s one thing the most successful social impact orgs get right, every time. They truly define and own a niche. Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they: ↳ More easily drive engagement and actio…

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Embodying Your Brand in Real Life 27:00

2M ago27:00

27:00

Your brand is not your logo. It’s not your fonts, or your colors, or your voice. It’s not your content. It’s not your mission. Your brand is: ↳ Whether you come through on the promises you make to your community ↳ The actions you take ↳ How your team shows up each and every day But what happens when you paint a picture of those values and promises,…

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When You Should (and Shouldn’t) Rebrand 28:54

2M ago28:54

28:54

You probably shouldn’t rebrand your social impact organization. Except, of course, when you really should. (wait, what?) Because when the conditions are right, a rebrand can be one of the most powerful ways to reach your mission faster. But how do you know when it’s the right time to invest in a rebrand? Let’s be real: a rebrand is a big swing move…

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A HUGE Designing Tomorrow Update 10:24

3M ago10:24

10:24

In this bonus episode, we're kicking off Season 2 with a new co-host, Jonathan Hicken. Learn about Jonathan’s path to social impact, from being raised by peace corps parents in Venezuela to his current role as Executive Director at the Seymour Marine Discovery Center, a marine science museum. You can also learn a bit more about Eric's journey from …

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Designing Tomorrow — Season 2 Trailer 1:30

3M ago1:30

1:30

We’re back with Season 2 of Designing Tomorrow, and we’ve got an exciting update. This season, we’re joined by our new cohost, Jonathan Hicken. Jonathan has extensive experience as a leader in the social impact sector, and brings a practitioner’s point of view to the show as he tests Eric’s ideas about brand building and marketing, and introduces i…

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Episode 124: Hannah Anderson on Embracing Limitations and Depending on God in the Creative Process 55:11

5M ago55:11

55:11

I am so excited to have the lovely Hannah Anderson back on the podcast for episode 124! Hannah joined us previously on episode 39 where she shared more about her professional dance journey and backstory. Hannah is currently the director of Earthen Image Movement, and she is currently producing a collaborative dance concert entitled “For the Beauty …

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Are You Bold Enough To Lead The Conversation? 4:18

5M ago4:18

4:18

Today’s episode is going to be a little different. Because this is the last episode in our first season of Designing Tomorrow. Today, we’re not going to introduce any new concepts or strategies. Instead, we’re going to challenge you. If you follow the the playbook we outlined over the course of Season One in Designing Tomorrow — truly, actually emb…

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Stop Chasing Revenue. Learn to ATTRACT it Instead. 21:04

5M ago21:04

21:04

Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on? Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue proble…

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How to Build a Community People Will ACTUALLY Join 20:24

6M ago20:24

20:24

Is community in decline, or is the way we’re participating just changing? The data and statistics, as always, are messy. And there’s valid opinions and arguments supporting different trends here. But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation. And as a social impact br…

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Create LESS Content to Get Better Results 21:39

6M ago21:39

21:39

What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with? Whether you’re just getting started on your content creation journey or if you’re a seasoned content creator with established workflows and formats, the …

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Why No One Cares About Your Content (And How to Fix It) 26:20

6M ago26:20

26:20

Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community? We’ve all been there. You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it. Only, it doesn’t. It flops. Or maybe a few…

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Episode 123: Shannon Dooling-Cain on Discernment, Priorities, and a Holistic Approach to Dance Education 54:00

6M ago54:00

54:00

I am so grateful to have Shannon Dooling-Cain joining me for episode 123! Shannon is a dance educator, choreographer, writer, and founder of The Holistic Dance Teacher. She combines her love of writing with her love for the dance community in her work with The Holistic Dance Teacher. Through her blog, resource collection, and in-person events, Shan…

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Are Websites Dead? Not When They Grow Your Revenue Like THIS. 25:21

6M ago25:21

25:21

Are websites a dying relic of the internet’s past? With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore. That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build su…

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We’ve GOT to Stop Marketing Like This. 21:53

7M ago21:53

21:53

Picture this: You’re scrolling through your inbox and see a message from an organization you support. But something’s not quite right. The subject line reads “URGENT! WE NEED YOUR SUPPORT!” You open the email, only to be bombarded with more fake urgency around hitting an important fundraising deadline and how you, and only you, can make that happen…

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The ONE THING All Successful Social Impact Brands Get Right 16:58

7M ago16:58

16:58

There’s one critical piece of your social impact strategy that you have to get right. When you don’t get it right, it holds back every facet of your growth and progress. We’ve seen it block and hinder revenue and fundraising. We’ve seen it create massive inefficiencies and reduce capacity. We’ve seen it negatively impact engagement, growth, and cul…

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How Top Brands Win Your Attention. Every Time. 13:23

7M ago13:23

13:23

Today, you’ll consume 74GB of information. That’s the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world’s smartest minds. But as the volume of information we consume grows each day, our capaci…

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The Modern Playbook for Social Impact Brands 4:27

7M ago4:27

4:27

In our rapidly-evolving world, today’s social impact brands are falling behind their profit-driven competitors. The old playbook for creating meaningful social impact just isn’t keeping pace with modern culture. The lion's share of attention is dominated by big brands, often leaving social missions unable to remain relevant. But, for those of us co…

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Episode 122: Misty Lown on Mentorship, Discernment, and the Entrepreneur Journey 56:03

8M ago56:03

56:03

What a joy to connect with Misty Lown, founder of More Than Just Great Dancing!® More Than Just Great Dancing!® is a licensed dance studio affiliation program positively impacting over 120,000 dance students around the globe each week. Misty is a recognized teacher, speaker, business coach, and author. In this episode, she shares valuable wisdom an…

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Introducing Designing Tomorrow 1:39

8M ago1:39

1:39

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more …

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Episode 121: Global Impact - Bonus Episode with Cheryl Cutlip of The Project Dance Foundation 55:45

8M ago55:45

55:45

What is the impact of the arts around the world? Enjoy this bonus episode wrapping up our mini-series where we are diving into conversations focused on the global impact of the arts. It is such a joy to have Cheryl Cutlip back on the podcast! Cheryl Cutlip is the founding director of The Project Dance Foundation, formed in 2002 as a mission to brin…

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Episode 120: Anthony Gurley on Finding Our Anchors in Life 59:58

9M ago59:58

59:58

I’m honored to be joined by mentor and friend, Anthony Gurley, for episode 120. Anthony spent thirty years at his alma mater, Guilford College, as the Director of Financial Aid, retiring in 2009. He recently published his first book, Deadly Dilemma: A Memoir. I originally met Anthony through a scholarship and mentorship program he founded called Mo…

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Episode 119: Gabe Baker on Identity, Purpose, and the Value of Relationships 1:01:53

11M ago1:01:53

1:01:53

We are kicking off December with this fun and rich conversation with my new friend, Gabe Baker! Gabe is a singer/songwriter and cellist who is currently on tour with Grammy-winning group For King + Country. Their “A Drummer Boy” Christmas tour is happening now, and if you happen to be near one of the cities included in the tour - I highly recommend…

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Episode 118: Global Impact - Part 8 with Keith and Kathy Thibodeaux of Ballet Magnificat! 46:40

11M ago46:40

46:40

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. I am honored to have Keith and Kathy Thibodeaux joining me for part eight of this series! Keith and Kathy are the Founders and Directors of Ballet Magnificat!, an arts organization dedicated to present…

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Episode 117: Global Impact - Part 7 with Chelsea Dawn of YWAM and Dance & The Sacred Podcast 53:16

1y ago53:16

53:16

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. For part seven of this series, I am so excited to introduce you to Chelsea Dawn! Chelsea serves on the global and regional arts faculty with the University of the Nations for Youth WIth A Mission (YWAM…

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Episode 116: Global Impact - Part 6 with Jeff and Natalie Lewis of Arrows International 1:01:59

1y ago1:01:59

1:01:59

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. I am so grateful for the opportunity to connect with Jeff and Natalie Lewis of Arrows International for part six of this series! Jeff and Natalie Lewis are the Founders and Directors of Arrows Internat…

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Episode 115: Global Impact - Part 5 with Jeremiah and Mona Enna of The Culture House and Störling Dance Theater 1:03:49

1y ago1:03:49

1:03:49

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. It is an honor to connect with Jeremiah and Mona Enna for part five of this series! Jeremiah and Mona Enna are the Co-Founders of The Culture House in Kansas City. The Culture House is an award winning…

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Episode 114: Global Impact - Part 4 with Edwin Santini of Imaginare! Arts International 45:59

1y ago45:59

45:59

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. It is a joy to have Edwin Santini of Imaginare! Arts International join me for part four of this series! Originally from Puerto Rico, Edwin and his family currently live in West Palm Beach, Florida, wh…

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Episode 113: Global Impact - Part 3 with Karen Sudds and Ainsley Sudds of Crossings Dance 55:04

1y ago55:04

55:04

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. Mother-daughter duo Karen Sudds and Ainsley Sudds join me from Calgary, Alberta, Canada, for part three of this series! I loved getting to know both Karen and Ainsley and hearing their heart for commun…

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Episode 112: Global Impact - Part 2 with Zoé Zuno Golden and David Golden of Procora 56:01

1y ago56:01

56:01

What is the impact of the arts around the world? During this mini-series, we are diving into conversations focused on the global impact of the arts. I am so excited to have Zoé Zuno Golden and her husband, David Golden, on the podcast today for part two of this series! Zoé and David live in Guadalajara, Mexico, and are making an incredible impact t…

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Episode 111: Global Impact - Part 1 with Rev. Dr. Byron Spradlin of A.C.T. International 1:07:35

1y ago1:07:35

1:07:35

What is the impact of the arts around the world? Over the next several weeks, we will dive into a mini-series focused on the global impact of the arts. It is truly an honor to have Rev. Dr. Byron Spradlin on the podcast today to start off this series! Byron is the Founder and President of Artists in Christian Testimony International, a missions and…

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Global Impact | New Mini-Series Starts August 8th! 3:10

1y ago3:10

3:10

Rachel shares a quick update about what's coming up next on the podcast. Hear about the new Global Impact mini-series starting on August 8, 2023! To learn more about the podcast, check out our website https://creativeimpactpodcast.com! You can be sure not to miss a Creative Impact conversation by subscribing through your favorite podcast app. We ar…

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Episode 110: Bea Sprouse on Life in the Faith Lane 49:04

1+ y ago49:04

49:04

I am so excited to share my conversation with friend and mentor, Bea Sprouse! Bea is an author and educator whose faith and wisdom are truly an inspiration. She recently released her book “Life in the Faith Lane: Overcoming the Traditions of Men,” which I couldn’t put down! Bea shares so many nuggets of wisdom throughout our conversation today. We …

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Episode 109: David and Micah Gamboa of Elijah Rising on Combating Sex Trafficking, the Power of Prayer, and Experiencing Miraculous Healing 51:08

1+ y ago51:08

51:08

I am honored to have David and Micah Gamboa from Elijah Rising joining me on the podcast for episode 109! Elijah Rising is a nationally-recognized anti-trafficking agency based in Houston, Texas. Micah serves as the Executive Director of Elijah Rising, and David serves as Communications Director. Through their work with Elijah Rising, they are purs…

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Episode 108: Marcus Medina on Stepping Out in Faith and Building Financial Literacy as Artists 49:42

1+ y ago49:42

49:42

Marcus Medina, founder and owner of M.Medina Productions, joins me for episode 108! M.Medina Productions is an all-inclusive, one stop shop production company offering services in photography, videography, choreography, stunt work, and more. Marcus has a heart for creating opportunities for artists and helping them thrive in their careers without c…

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Episode 107: Barbara Vega on Faith, Identity, and One Small Yes 49:01

1+ y ago49:01

49:01

I am so excited to share this inspiring conversation with my friend, Barbara “Barbs” Vega, for episode 107! Barbs and I met through the dance team world, and I loved getting to hear more about her journey with dance and faith. Barbs is the Assistant Dance Director at Tomball Memorial High School and is the visionary behind Behold 2023: A Christian …

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Episode 106: Maria McCain on Stepping Out in Faith and Dance as a Catalyst for Unity in the Church 46:39

1+ y ago46:39

46:39

My new friend, Maria McCain, joins me for episode 106! Maria is the Director of Dance at University of St. Thomas in Houston, Texas. She received her degree in Communication Disorders from Louisiana State University and her Master of Fine Arts in Dance from Belhaven University. Maria shares about how her pursuits in life shifted as she witnessed th…

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Episode 105: Sarah Matzke on the Value of the Creative Process and Healing Through Somatic Movement 45:15

1+ y ago45:15

45:15

What a JOY to spend time with the lovely Sarah Matzke! Sarah describes herself as “a human that uses the studio as laboratory and movement as choreographic medium.” She is a professor of dance at Texas Christian University and The University of Texas at Dallas and teaches as a guest artist globally. Sarah is the co-founder of Aaron + Hur, a non-pro…

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Episode 104: Kendall Hoeft on Living in Freedom, Redeeming Creativity, and Connecting Movement and Worship 54:29

1+ y ago54:29

54:29

I enjoyed getting to know Kendall Hoeft for episode 104! Kendall is a dancer, published poet and educator with over 20 years of professional teaching experience. She is published in a variety of journals, dances and speaks at events, leads workshops, and creates teaching videos. Kendall shares how her creative upbringing, professional experiences, …

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Episode 103: Blake Quimby on the Creative Process, Ministry, and Starting the UnSung Podcast 51:58

1+ y ago51:58

51:58

I am so excited to have Blake Quimby joining me on the podcast for episode 103! Blake is the host of the UnSung Podcast: A podcast about those that play a behind the scenes role in everyday life. Those Lifting the Limelight. Blake is the Communications Director at The Bible Seminary and has served in local church ministry leadership for over 20 yea…

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Episode 102: Brandon and Hannah Schulte on Saying Yes, Embracing New Seasons, and Purpose in Work 57:18

1+ y ago57:18

57:18

My friend Hannah (Ueckert) Schulte is back with her husband, Brandon Schulte! Hannah was our guest on Episode 59 of the podcast. Today, she and Brandon share their story and journey of saying “yes” to God. Brandon is a sound engineer working in arenas, churches, and beyond to help make music happen and spread the name of Jesus. Hannah has shifted f…

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Episode 101: Angela Beeler, Catherine Ballas and Emily Field of REFIT on Community, Belonging, and a Counter-Cultural Approach to Fitness 57:01

1+ y ago57:01

57:01

Today’s conversation is SO MUCH FUN! I’m getting to chat with the founders of REFIT Revolution: Angela Beeler, Catherine Ballas and Emily Field. REFIT Revolution is a transformative fitness experience. Together, Angela, Catherine, and Emily decided that "community” was the missing piece in the fitness industry, and that connection was the key to la…

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