Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place. Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, an ...
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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
Felter Unfiltered
You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Share, Strategize, & Shine: Podcasting Tips and Strategy for Women in Business, Service Providers, Coaches, and Consultants
Caroline Hull: Podcast Consultant & Content Strategist
Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients? Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years ...
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6 things to think about before creating or overhauling your website
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Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…
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195: How to Build a Content Vault for Endless Podcast Ideas
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Ever feel stuck staring at a blank screen, wondering what to talk about next on your podcast? I’ve been there, too. In this episode, I’m sharing my ultimate guide to never running out of content ideas for your podcast. We all know the importance of consistent, valuable content, but how do you keep those great ideas flowing, especially when you’re d…
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Kat Knecht - Group Coaching: How to Lead, Learn and Grow | Ep #26
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht explores the world of group coaching, sharing her personal journey and key lessons learned from facilitating group coaching sessions. Kat reflects on how her first group coaching experience started with a book club and evolved into a powerful method for helping clients deepen …
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How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert
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There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…
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194: Debunking Common Podcasting Myths That Hold You Back
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Have you heard that you need thousands of listeners to make an impact, or that top-tier equipment is non-negotiable? Let’s dismantle these misconceptions together. With podcasting's popularity on the rise, it's vital to separate fact from fiction to empower you to step confidently into podcasting for your business. As we dissect and debunk these co…
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Kat Knecht - The Power of Storytelling in Coaching | Ep #25
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In this powerful episode, host Kat Knecht takes listeners on a deeply personal journey through her own life story, illustrating how pivotal experiences have shaped her purpose and passion for coaching. Kat shares a harrowing event from her past that ultimately affirmed her belief in love as the most powerful force and solidified her mission to help…
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Exciting News: Membership Spots Now Open!
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The Strategize & Shine Membership is Now Open! Head to wildhomepodcasting.com/membership to join today! This membership is designed to not just support your podcasting journey but to transform it. With this membership, you gain direct access to me for any burning questions you might have—no more late-night Googling or feeling stuck with technical s…
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Trends I see in online business and my predictions (Sept 2024's Version)
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Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…
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193: Behind the Scenes: Crafting a Podcast Episode from Start to Finish
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Want an inside peek into my episode planning, recording, editing and sharing process? In this episode, I’m sharing a behind the scenes peek into my tools and strategies that streamline podcast production while ensuring each episode is aligned with my brand and goals. As someone who values creativity, strategy, and authenticity, I highlight the impo…
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192: How to Build a Podcast Strategy That Wins: A Beginner's Guide
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Ever thought about the real impact of your podcast, or perhaps rethinking your strategy to not just connect but really resonate and drive your business forward? You're in the perfect spot. In today’s episode, we’re diving deep into the essentials of crafting a podcast strategy that does more than just exist—it thrives, aligning seamlessly with your…
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Cai Delumpa - Using the Enneagram to Elevate Your Coaching | Ep #24
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht talks with Cai Delumpa, an Enneagram expert and leader coach from Hive Leadership. The conversation explores the Enneagram, an ancient personality system used to understand core motivations and behavior patterns. Cai shares how the Enneagram differs from other personality asse…
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191: The Power of SEO Systems for Your Business with Dolly Delong
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Send us a Text Message. Today, I'm thrilled to welcome back Dolly DeLong, a seasoned expert in systems, workflows, and SEO. Dolly brings a wealth of knowledge from her dual roles as a systems and workflow educator for creative business owners and a Nashville-based family photographer. In this episode, Dolly shares her expert insights on the signifi…
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Ep 190: Why Every Business Needs a Podcast Strategy in 2024
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Send us a Text Message. If you’ve ever wondered about the transformative power of a podcast for your business, today’s episode is for you. I’m diving into why adopting a strategic approach to podcasting isn’t just a good idea—it’s essential for your business’s growth. In this episode, we'll discuss practical steps to align your podcast with your bu…
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Kat Knecht - A Coach's Compass: Navigate with Inner Guidance | Ep #23
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht explores the spiritual side of coaching. She emphasizes the importance of connecting deeply with oneself and others, highlighting the role of guidance in personal and professional growth. Kat shares her own experiences with spiritual guidance, recounting how it has shaped her …
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189: Special Series: Is My Podcast Working? How to Measure Success This Fall
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Send us a Text Message. As we close our series on getting your podcast fall-ready, today's episode delves into the critical task of measuring success and planning for growth. Understanding how to evaluate the impact of your podcast refresh or changes is more than essential—it's transformative. And you might be surprised to find how closely it all c…
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188: Special Series: The Power of a Podcast Refresh and Audit
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Send us a Text Message. If you've been podcasting for a while, you might feel that your podcast could use a little makeover to realign with your evolving business goals. Today, I'll share insights into why and when a refresh might be necessary, along with a behind-the-scenes look at a successful refresh and audit and the amazing results that follow…
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Jackie Cunningham - Hiring Help to Grow Your Business | Ep #22
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In this episode, Kat Knecht is joined by Jackie Cunningham, CEO of Jackie Cunningham Virtual Solutions, to discuss the vital role of getting the right support in your coaching business. The conversation explores the strategic benefits of hiring help, illustrating how coaches can thrive by delegating tasks that drain their time and energy. Kat share…
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Kat Knecht - Becoming a Confident Coach | Ep #21
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In this episode of the Coaching Business Spotlight Show, Kat Knecht dives into the essential qualities and strategies required to become a confident coach. Drawing from over two decades of experience in the coaching industry, she emphasizes the importance of extensive training, continuous practice, and personal development to master the art of coac…
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Get caught up on the best episodes from Season 1
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Subscribe to get notified as soon as Season 2 is live in September 2024! Need to get caught up on Season 1 episodes? Check out... Most downloaded episodes: 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 10. How to sell your services to the 5 different types of decision makers 9. 5 things I’ve done…
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All my failures as a business owner so far
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If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…
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187: Special Series: Setting Goals for Podcast and Business Success
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Send us a Text Message. If your podcast feels out of sync with your broader business objectives, you might not be maximizing its potential and that’s where part 2 of our series all about getting your podcast ready for the fall comes in. In this episode, I’m guiding you through aligning your podcast with your business goals—a critical step if you're…
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Kat Knecht - The Power of Belonging in Coaching | Ep #20
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In this episode of the Coaching Business Spotlight, Kat Knecht explores the concept of belonging and its critical role in the coaching business. Drawing from personal experiences and professional insights, Kat explores how a sense of belonging can empower coaches to express their creativity and authenticity. She discusses the challenges coaches fac…
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186: Managing Time and Delegation for Mompreneurs with Sierra Scacco
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Send us a Text Message. Today's conversation couldn't be more timely as many of us are feeling the squeeze of summer activities mixed with business responsibilities. Whether you're struggling with time management or looking for tips on how to delegate effectively, this episode has something for every mompreneur out there. In this episode, I’m chatt…
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How to use every page of your website to book clients
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Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…
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185: Special Series: It’s Time to Refresh Your Podcast
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Send us a Text Message. I’m so excited to kick off this special series all about refreshing your podcast and setting yourself up for podcast and business success in Q3, Q4, and beyond. We'll explore practical steps to ensure your podcast is not just ready for the surge in downloads typically seen in the Fall months but also optimized to drive signi…
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How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist
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Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…
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Judy Shevelev - Transform Coaching with Diverse Modalities | Ep #19
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In this enlightening episode of the Coaching Business Spotlight, host Kat Knecht and guest Judy Shevelev delve into the multifaceted nature of the coaching businesses, highlighting the integration of diverse business modalities with coaching. Judy, a certified coach and dog trainer, shares her unique approach of combining positive reinforcement dog…
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184: Beyond the Numbers: Human-Centered Marketing & Offers with Brooke Monaghan
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Send us a Text Message. If you feel like online business and marketing has changed, you are not alone! It’s something I’ve been talking a lot about behind the scenes but when I met Brooke, I knew it was time to talk about it on the podcast. In this episode, I’m chatting with Brooke Monaghan a business coach, podcaster, and founder of Fruition Growt…
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6 things I care about more than making six figures
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Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out: My journey from a 9-5 professional to a new business owner How I've found more purpose and contentment in my b…
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Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media
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If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing ch…
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183: Behind the Scenes: The Power of Coaching in Times of Change
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Send us a Text Message. Have you ever had a moment in your business where you think, “I might need a business coach to help me with this?” I know I have! I’m sharing my own experiences of seeking help to navigate the challenges and changes in both my personal life and business. In this episode, I go behind the scenes and offer you an inside look in…
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Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host
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Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business. Listen to this episode to find out: How I find and pitch myself to podcasts (and booked 20+ interviews in one…
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182: Is Your Podcast Ready for Summer? Tips for a Successful Content Schedule
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Send us a Text Message. Is your podcast ready for summer? Whether it's poolside relaxation or vacation adventures, maintaining your podcast through these leisurely times can be a challenge, but it's certainly not impossible. I'll share some heartfelt insights and strategic advice on keeping your content fresh and your audience engaged even as you t…
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Joonyoung Kim - The Art of Coaching Across Cultures | Ep #18
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In this episode of the Coaching Business Spotlight, host Kat Knecht explores the global landscape of coaching with her guest, Joonyoung Kim, a productivity and leadership coach based in Korea. The episode focuses on how coaching transcends cultural boundaries, focusing on universal coaching themes and the unique challenges and opportunities present…
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The biggest mistakes you’re making with your online presence that are costing you clients
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If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression. Listen to this ep…
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181: When to Launch Your Podcast for Maximum Impact
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Send us a Text Message. If you are thinking about launching a podcast, you may be wondering when the right time to go live actually is! Today's insights are tailored to help you choose the right moment to make your voice heard. In this episode, I’m sharing the benefits of podcasting as a networking tool to the intricacies of content planning, We al…
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180: Using Instagram to Amplify Your Brand and Podcast with Elizabeth Marberry
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Send us a Text Message. Do you wish your Instagram account was actually working for you? What should you post when your podcast goes live? And do I have to dance in my reels? These are questions that come up time and time again when I talk to clients about Instagram so I knew I needed to bring in an expert. The insights she brings today will resona…
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How to sell your services to the 5 different types of decision makers
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Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode. Listen to this episode to fin…
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179: How to Shape Your Podcast Around Your Audience's Needs
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Send us a Text Message. What is the focus of your podcast episodes? Are you creating content for your ideal client or are you more focused on creating content you “think” your audience wants to hear? There is a big difference and I’m breaking it all down. In this episode, I explain how aligning your content with the needs and struggles of your idea…
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Jenny Davidson-Goldbronn - Inner Work, Outer Success | Ep #17
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In this enlightening episode of the Coaching Business Spotlight, Kat and guest Jenny Davidson-Goldbronn explore the profound interplay between soul-driven strategies and business success in the coaching industry. They delve into the importance of maintaining a personal connection to one’s values and vision while navigating the challenges of growing…
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5 things I’ve done when no money is coming in to my business
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Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales? Listen to this episode to find out: how to use targeted marketing to sell something to a segment of your audience why market research is essential to selling – and how you might be doing it wrong different ways to cut expenses …
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178: 5 Ways to Repurpose Your Podcast Content
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Send us a Text Message. If you've ever felt overwhelmed by the need to create fresh content regularly, this is the episode for you! Your podcast should be the cornerstone of your marketing strategy and the easiest way to do this is by repurposing your podcast content. In this episode, I’m sharing five ways to repurpose your podcast content from blo…
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Red flags from potential clients to be aware of or avoid
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Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!). Listen to this episode to find out: signs that a client might be difficult to work with or might not be a good personality fit…
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177: 5 Strategies for Integrating Your Business Goals into Your Podcast Content
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Send us a Text Message. Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the con…
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Kat Knecht - Navigating the Transition to Full-Time Coaching | Ep #16
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In this insightful episode, Kat Knecht explores a pivotal question for many aspiring and established coaches alike: "When do you quit your day job?" This question is not just about making a career transition into coaching, but about understanding the delicate balance between strategic planning and following one's soulful aspirations. Through person…
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Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring
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Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix them H…
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176: From Chaos to Clarity: Mastering Podcast Overwhelm with Systems
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Send us a Text Message. Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the imp…
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How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm
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Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out: how we set and raise prices for new offers (and if we've ever lowere…
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175: How to Find the True Measure of Your Podcast Success
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Send us a Text Message. When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be…
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Kat Knecht - Soulful Strategies in Marketing for Coaches | Ep #15
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht dives deep into the art of marketing within the coaching business, but with a twist. She emphasizes that marketing doesn't have to be transactional or manipulative; instead, it can be a soulful and inspiring process that connects you with your passions, utilizes your strengths…
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