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The Styling Advisory Podcast - Personal Styling Business Interviews

Sarah Cohen: Founder, The Styling Advisory

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Welcome to The Styling Advisory Podcast, the ultimate destination for personal stylists and image experts ready to supercharge their business. Ranked in the Top 3% of podcasts globally, we dive deep into marketing, sales strategies, and insider tips from industry leaders who’ve transformed their styling businesses into thriving enterprises. Each episode is packed with actionable advice, real-world success stories, and interviews with global fashion mentors to help you attract more clients, g ...
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Forecast On Purpose - Business Growth Advisory for Entrepreneurs

Ben Cooper (ForecastOnPurpose.com)

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Most entrepreneurs don’t have a clear and compelling roadmap for the future. Welcome to Forecast On Purpose, where we define your purpose, build a growth plan and track progress along the way. The result is clarity, confidence and peace of mind that you are on target to hit your goals sooner. Visit ForecastOnPurpose.com to learn more!
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In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey. She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from…
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This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tas…
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In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves. This emotional resonance not only brings them into the world of styling but shapes how they help others. By …
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If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER.“The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. Th…
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Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations?One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help client…
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Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠⭐⭐⭐⭐⭐Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns?In today's episode, we're excited to bring you a list of phrases and tactics …
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The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world.Key Topics:✔️The color systems; which ones work and which ones don't!✔️The skills you need for a successful color a…
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Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels…Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients.…
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Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman.Today we're joined by AOYC Founder Kylie Wall, who started the company after years of…
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We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand.Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and My…
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- Objective today: - Unit economics - like individual Lego building blocks that make up the overall profitability picture - Revenue per unit - Any cost during making and selling - Connected to gross margin. - - Every % is a penny of each $ available to cover overhead - Concept: - What makes it improve? - Increase price - Decrease variable expense -…
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Objective today: Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat Concept: what are the building blocks behind we make money? Number of Units x Revenue per Unit How many will I sell? What is the right price? Common mechanisms Product Service Subscription How does it change over time? Seasonality Q4 fo…
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So how will we actually reach the results we want? Now it’s time to connect the dots between where we are today and where we want the business to go. When we extrapolate historical financial patterns into the future, we are able to develop an initial baseline forecast that paints a picture of our current trajectory. This initial picture can be tail…
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How did the business start? What problem is it solving in the world? What are the current key decisions being considered? Who are the decision makers? How have revenue and expenses changed year over year? What kind of seasonality does your business experience? What are your current pricing methods and gross margins? What are your current total fixe…
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We will get into the specifics in more detail in future episodes, but the goal of today is to set the stage for what makes a great forecast and focus on the primary parts. Objective today: inspire imagination about what’s possible and give permission to define purpose. Three P’s (see visual) Purpose The “Why” Custom definition of success What will …
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There are a handful of ways you can think about defining success: What is your "flag in the distance" toward which everything should align? What is the “why” or purpose behind what you do and care about? When you get to the end of your life and look back, what do you hope to see? (Company) will (goal) by (date), which will allow me to (result). Thi…
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If you’re an entrepreneur with questions about the future like: How do I grow my business in a way I’ll be proud of? What will my cash position be 6 months from now if I hire this new person or expand my production? Which specific actions can I take to increase profitability and accelerate results? Get some clarity, confidence and peace of mind by …
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In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!)These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey t…
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Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry.Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size…
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My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing …
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This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you.My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much …
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Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can b…
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In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided…
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Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand. Chelsea has managed to scale her business to become a booked-out styl…
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How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers?What grass -roots, 'old school' marketing activity works better for Janine than any other?And what's the most popular styling services her UK clients are booking in now?Find out the unique marketing mix that works for Janine in today's episode.As always, you…
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In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients.Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choo…
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Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling.The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal sty…
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Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!' This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue.... ⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Pos…
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What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest? The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Camer…
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Are you a personal stylist struggling to find amazing brands for your plus-size clients? Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform…
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This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses. With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual st…
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SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE:✔Invitations to our monthly, LIVE business and marketing webinars✔Plus 50% OFF Virtual Styling Tool 'Shopshare'CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w******In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author o…
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I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses.Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website.This month we spoke with clinical psychologist Talya Rabinovitz about how we …
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Hi everyone! I was so excited to reconnect with personal stylist and entrepreneur, Lauren Messiah!Lauren is an amazing example of someone who makes decisions based on gut feel, and right now, her gut is telling her there is power in slowing down, talking from the heart and connecting with people who totally get her.Over 12 years she has thrown hers…
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Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy. "Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years…
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This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business. This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber b…
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JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕ Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges. @StylingAdvisoryCommittee Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I as…
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JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉 https://www.facebook.com/groups/stylingadvisorycommittee 🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬 Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients. Raquel spen…
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How do you find enough clients that you'll be booked out months in advance? Celebrity stylist turned personal stylist (and a client ofmine) Bridget Bell of Style Ambition(http://www.bridgetbell.com.au/personal-styling) shares her experiences, insightsand strategies with me in this episode of The Styling Advisory Podcast.As an industry expert who ha…
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Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model. The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prev…
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Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.In today’s episode, we…
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In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential. MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based en…
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Today's chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves! ShopShare.tv is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experie…
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Today I’m talking with Danique Martin about her business; Fashion and Finance. Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both. This episode is particularly relevant for those of yo…
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Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad. Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopSh…
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Amanda Jessup is Channel 10’s Head of Network Styling, a role that sees her managing the creative direction for fashion, hair and makeup across every one of the network’s productions. She is also responsible for creating the national style guide in line with the network’s individual production branding requirementsAmanda has worked across films, te…
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The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it. In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, and Director of @yourmilliondollarlook TedX Speaker and …
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Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling, celebrity/media styling, fashion direction and most recently Sydney’s QVB Style Director. Carol has been freelance styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Mo…
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Today I’m talking with Westfield Sydney’s Head Stylist, Adriana Fernandez to find out how she works with brands in centres to deliver the best possible shopping experience for her styling clients.Many shopping centres like Westfield will offer personal styling sessions to customers, either paid or as part of a complimentary service. The centre take…
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In today’s episode, I talk with Stephanie Sprangers, CEO of Glamhive, the leading virtual styling marketplace connecting stylists with personal styling clients from around the world.Steph is a true champion of the styling community. Like me, she believes wholeheartedly in the value stylists bring to all clients, and the opportunities the styling in…
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