Bästa Mind Design podcaster (2024)

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Welcome to the Simulation Mindset World 29:12

18d ago29:12

29:12

Today on our show, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America. Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all asp…

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Ep 18: From feeling lonely and depressed to owning a crochet lounge - The inspiring journey of Jayresa from Crochepeutic 58:05

25d ago58:05

58:05

I recently had an amazing talk with Jayresa from Crochepeutic, it was so inspiring and I had so many aha's the weekend after... It was just magical! This is a must listen! This episode is for: Crocheters looking to turn their hobby into a business Anyone feeling lonely or disconnected and seeking community People interested in using crafts to impro…

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EP 17: The 3 core ingredients of a design and pattern that practically sells itself 13:54

1M ago13:54

13:54

Ever wonder why some crochet patterns fly off the shelves while others get no attention at all? In this episode I cover the three key ingredients that I have used consistently to make my designs truly irresistible and crochet customers cannot wait to get their hands on them! Why you should listen I'm breaking down the strategy behind my recent laun…

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EP 16: Trouble Shooting session - Why isn't my design getting the attention or sales I want? 21:42

1M ago21:42

21:42

Today I am covering one of your most voted topics when I did a poll on Instagram. The answer to the question: why isn't my design getting the sales or attention I want? Why you should listen If you've ever wondered why your beautiful crochet patterns aren't flying off the shelves, listening to this episode should be your next step. I'll share the m…

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Ep 15: How to achieve your crochet design dream (even when time and energy are limited) 15:45

2M ago15:45

15:45

In this episode, I talk about how to pursue our crochet design goals when life gets in the way. As someone who created her best-selling design while getting a bachelor degree (and being a mom now), I understand the struggle! Why you should listen to this episode: My personal story of creating a bestseller during one of the busiest times of my life …

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Ep 14: Why struggling with design sketches is actually a good thing! 6:30

2M ago6:30

6:30

In this ultra short episode (but valuable all the same!), I dive into sketching! Why you should listen: The key reason why many new designers struggle with translating their sketches into crochet designs. My biggest tip on creating sketches that actually work for crochet. Why sketching isn't always necessary and how you can design without it. Why s…

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Ep 13: How to grow your customer base and maximize your pattern sales without having to release new patterns all the time with Maureen Reinemer from Crochet Translations 40:54

2M ago40:54

40:54

In this episode, I'm thrilled to welcome Maureen, a professional translator specializing in crochet pattern translation between English and German. We discuss how crochet designers can maximize their earnings from a single design through translations and explore the benefits and challenges of offering patterns in multiple languages. Why you want to…

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Building the Future of Loyalty 40:45

2M ago40:45

40:45

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the…

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Ep 12: Afraid people won't like your designs? No worries! Here's how to deal with negative comments and internet bullies! 19:38

2M ago19:38

19:38

In this episode, I talk about how to deal with internet bullies and negative comments as a crochet designer or online business owner. I share my personal experience with a recent critical message and how I responded. This episode is for you when: You let fear of criticism stop you from pursuing your creative dreams. You want to let go of that fear …

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Ep 11: What to write on your pattern page so they will actually sell? Follow this simple outline to increase your pattern sales 10:31

2M ago10:31

10:31

Today's short and sweet episode covers the question: what do I even put on my pattern page? Whether you’re selling on Etsy, Ravelry, or another platform, I share tips on what you definitely want to include to ensure potential buyers have all the info they need to make the purchase. Some of the things covered in this episode: Give all the essential …

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Ep 10: How a crochet business can be anything you want with Brianna Shade from Kitten Kazoedle 51:31

3M ago51:31

51:31

We're back from a very refreshing holiday and we are starting the podcast off with another amazing interview! This time I had the honor to interview Brianna Shade from Kitten KaZoedle. You want to hear this, as the way she runs her crochet business will be SUPER inspiring to you. What's in today's episode: How an unlikely road lead Brianna to her c…

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Ep 9: Behind the scenes with Scheepjes, how does a big yarn brand operate, how to collaborate with Scheepjes and LOTS of new yarns coming 45:04

3M ago45:04

45:04

This is not just any episode... In this very inspiring episode I interview Audrey, which I like to jokingly call 'miss Scheepjes', as she is the head of product at Scheepjes yarns. What's in the episode? What goes on behind the scenes at a big yarn brand: Discover how a big yarn brand operates and what it actually takes to create all those amazing …

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Ep 8: What not to forget when you make your design sample, how a professional crochet designer creates her samples 14:03

4M ago14:03

14:03

In this episode, I share my own process for making crochet design samples. This process is the result of years of crochet design experience (and a lot of mistakes, haha) A few of the things you will learn in this episode: What to focus on before you even start your sample How to make sure you keep track of your actual pattern The thing about gauge …

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ep 7: Creating charts hard and time consuming? Learn how to create crochet charts like a pro with these tips 16:15

4M ago16:15

16:15

In this episode I reveal the secrets to creating clear, professional crochet charts. Discover why adding charts to your patterns can make all the difference and explore various tools and software to streamline your process. If you are dragging your feet at offering crochet charts because they feel hard or time-consuming, this episode is for you! Hi…

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Ep 6: How to get commissioned by a magazine and prevent my biggest mistakes 16:36

4M ago16:36

16:36

Today’s topic is about how to get commissioned by a magazine. Key Points: Benefits of Magazine Commissions How to Get Commissioned Making sure commissions are worth your time, i.e. getting paid! My own commission disaster story and how to prevent my mistakes Let me know your thoughts on magazine commissions. Have they worked for you? Loved what you…

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Ep 5: How to get design ideas flowing again and receive that magical inspiration 17:55

4M ago17:55

17:55

Inspiration changed everything for me as a designer. Initially, I created pieces because I needed them, but it wasn’t until I started using specific sources of inspiration—like books and nature—that my creativity truly flourished. In this short episode, I walk you through how I get ideas flowing in no-time. I discuss four practical tips you can app…

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Live from London: Cannes Unwrapped 54:23

4M ago54:23

54:23

What does it take to make your mark at the Cannes Lions festival? We asked our experts who attended the 2024 Cannes Lions to share trends and observations from their experience on the ground along the famed croisette. Live from an event in frog's London studio, we get a glimpse at the brands, campaigns and activations that made the biggest splash a…

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Ep 4: Interview - Why you want to feel confident in your crochet design style and the power of a community of crochet designers, with Marie Hélène Lavoie 38:23

5M ago38:23

38:23

In this very inspiring episode I interview Mimi about her own crochet design journey! What's in the episode? Mimi’s Journey: Discover how Mimi got into crochet designing and teaching others to crochet with her own patterns during the COVID pandemic. The Power of Community: Learn why real-life connections and community will always trump getting your…

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Ep 3: How to maintain a social media presence as an introvert 23:22

5M ago23:22

23:22

In the latest episode of the Mind of the Crochet Designer podcast, I delve into a topic that I feel isn't spoken about enough: maintaining a social media presence as an introvert. Recording this got me rather emotional and I hope it will help those of you that feel like the fact that you 'need to be on social media' is keeping them back from follow…

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Ep 2: How to get your patterns seen without an audience in 2024 18:00

5M ago18:00

18:00

Have you ever felt like you're shouting into the void on social media, struggling to get your patterns seen? You're not alone. In the latest episode of the Mind of the Crochet Designer podcast, I share strategies to boost your visibility, even if you don't have a huge following (yet). This is a great episode if you're at the beginning stages of you…

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Ep 1: Why it's important to get over the fear of copying other designers 29:08

5M ago29:08

29:08

Hi Creative and Beautiful Soul, I'm excited to share the first episode of the Mind of the Crochet Designer podcast with you! In this episode, we dive deep into a kind of taboo topic for aspiring crochet designers: the fear of copying other designers. Here are the biggest headlines and key takeaways from this episode. Addressing the Fear of Copying:…

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Studio Sessions: Your Consumer Responsibility 56:17

6M ago56:17

56:17

Today on our show, we’re diving deeper into last episode’s conversation on consumer responsibility. You’ll soon be listening in on a chat recorded live in London between Bhavesh Unadkat, Vice President of Brand and Marketing UK, frog; Sharon Jiggins, Managing Director, 23red, also part of Capgemini Invent; and Matt Gratze, Former Director of Digita…

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Serving the Consumer Unconditionally 36:47

6M ago36:47

36:47

Most brands will tell you they put the customer first. But how far are they really willing to go? For instance, how many companies make consumer needs priority over the fiscal bottom line? How many brands would be willing to recommend a competitor's product if it served their customer's needs better? Probably not a lot. In our newest frog report, '…

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Futurescape: Trajectories for Tomorrow 28:36

7M ago28:36

28:36

The Futurescape: a place where reality is challenged everyday by the evolution of AI, where the devices we use to measure our sense of wellness might negatively affect our health if we don't unplug every once in a while, and where our relationship with the very notion of change is constantly changing. Of course, it’s also the subject of frog’s late…

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Powering Beauty Tech: L'Oréal's Transformation 48:35

10M ago48:35

48:35

How has world-class beauty brand L'Oréal, with 115 years of experience selling products on a global scale, transformed itself into a tech powerhouse standing beside tech giants like LG and Samsung? By ushering in the future of Beauty Tech. On this episode, we're joined by leaders from L'Oréal Groupe to talk orienting around customer needs, as well …

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When Creativity Becomes Method Acting 28:02

12M ago28:02

28:02

Today on our show, we’re talking about the creative process as a fusion of art, logic and performance. To do this, we’re joined by François Nguyen, Executive Design Director in frog New York. François is a long-time frog and a very accomplished industrial designer with an extensive history in his field, working on everything from medical products t…

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Shifting from Performance to Outcomes 45:00

1y ago45:00

45:00

Today on our show, we’re talking about future-proofing products and services to connect the dots between creating experiences people love and contributing toward a more regenerative future for people and planet. Today’s guests, Chiara Diana, Chief Design Officer at frog and Ruth Thomson, Senior Vice President at Cambridge Consultants, will be takin…

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5 Foundations of Planet-Centric Innovation 32:51

1y ago32:51

32:51

What if 'future' was a verb? Could that inform our approach to building a society with lasting value for people and planet? Historically, the world of innovation has emphasized the human experience, which, in most contexts, translates into being zeroed in on the needs of the end user of a product or the customer of an organization. Of course, this …

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Making Connectivity Matter 51:41

1y ago51:41

51:41

Today on our show, we’re talking about what we here at frog call the ‘Connected World.’ Connecting hardware to the internet is not exactly new at this point. But what is new is the reach our connected devices can have, the services and applications they enable, the technology behind them and the positive outcomes they can have on people and planet.…

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Forget the Social Algorithm 40:33

1y ago40:33

40:33

Today on our show, we’re jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic…

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Studio Sessions: Bringing Connected Moments to Life 1:01:19

1y ago1:01:19

1:01:19

Today on our show, we’re talking about connected products and services that perfect customer experience while driving new business value. More specifically, we’re starting with a focus on some very special members of our families: our pets. Recently, our team worked with Nestlé Purina to create an intelligent litter box system that collects and sha…

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Window Shopping for the Digital World 30:40

1y ago30:40

30:40

Today on our show, it’s time to talk shop. Malls, department stores, traditional brick-and-mortar—these are still a big part of everyday life. But even frequent in-store patrons are increasingly finding themselves buying more items online. And while that’s great when searching for exactly what you’re looking for, it does take some of the serendipit…

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Reimagining Banking for Tomorrow 26:49

1+ y ago26:49

26:49

At a time when how we pay for things and how we manage our money has increasingly become embedded into our everyday interactions, from using our devices for contactless payments to getting financial advice online, financial institutions are integrated into everything and yet in some ways less visible than they’ve ever been. To talk about what this …

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Voices from Cannes: End of the World vs. End of the Month with H&M, UN SDG Action Campaign & Capgemini Invent 43:28

1+ y ago43:28

43:28

Today on our show, we’re sharing the final episode of our special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beach…

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Voices from Cannes: Expectations for a Connected World with Mercedes-Benz Mobility and Nestlé 33:38

1+ y ago33:38

33:38

Today on our show, we’re bringing you the third episode in our special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny …

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Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula 33:19

1+ y ago33:19

33:19

Today on our show, we’re continuing a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and int…

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Voices from Cannes: Innovation in a World of Flux with Sanofi, PMI & Marketing Week 23:28

1+ y ago23:28

23:28

Today on our show, we’re launching a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and inte…

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Studio Sessions: The Future of Banking 55:21

1+ y ago55:21

55:21

Today on our show, we’re talking about the future of banking. Or, more specifically, how the true next wave of financial services experiences are becoming so embedded into our everyday lives, such a part of everything we do, that banking may become invisible altogether. You’re going to hear a conversation between three leading voices in this space.…

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Shaping the World for Good 27:24

1+ y ago27:24

27:24

Industrial design is all about inventing the future and humanizing technological innovation. Today on our show, we’re talking about designing the physical products that shape the world around us. To do this, we’re joined by Inna Lobel, award-winning designer, Creative Director, Head of Industrial Design and Interim Head of Ventures in frog’s New Yo…

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A New Direction for Mental Healthcare 29:35

1+ y ago29:35

29:35

Psilocybin–the active ingredient naturally found in psychedelic magic mushrooms–is increasingly being used to help fight what is often called ‘treatment-resistant depression’ among other mental illnesses. COMPASS Pathways is one bold healthcare venture on a mission to fight human suffering at scale using a combination of a one-time psilocybin treat…

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The Future of Streaming Media 42:23

1+ y ago42:23

42:23

What does it take to design products people love in the world of streaming entertainment? To find out, we're joined by Sarah Lyons, streaming media leader, product executive and former Head of Product at HBO Max in conversation with Sean Rhodes, Executive Creative Director of frog North America. Sarah has worked on products that support a fanbase. …

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Mental Fitness, Burnout, and Breathwork - EP36 w/ Sun Sachs of Rewire Fitness 28:30

1+ y ago28:30

28:30

In this episode, Brandon speaks with Sun Sachs, one of the founders at Rewire Fitness, about how mental fitness can help young athletes. Rewire Fitness has been backed by some of the biggest names in sports, like Under Armour and NBA All-Star Kyle Korver. They speak about common sport psychology topics at a deep level, such as overtraining (and how…

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Five Concepts for EV Futures 27:40

1+ y ago27:40

27:40

Electric vehicles—once the domain for early adopters and the eco-conscious only—is a movement on its way to becoming a way of life for drivers all over the globe. To discuss the way our world may change in the era of recharging vs. refueling, we're joined by Melodie Hoke, Director of Product Design in frog's London studio and lead of frog's automot…

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The Road Ahead 39:29

1+ y ago39:29

39:29

Today on our show, we’re talking about the future of mobility. To tackle this topic, we’re joined by four experts in the space: Greg Lindsay, Futurist, Author and Urban Tech Fellow at Cornell Tech Jacobs Institute, Anne Junge, Head of Customer Transformation Germany at frog, Sean Rhodes, Executive Creative Director North America at frog, and Dr. Ph…

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Human Creativity Meets Creative AI 28:09

2y ago28:09

28:09

We’re back for 2023! And today on our show, we’re talking about artificial intelligence and human creativity. Creative AI, also called Generative AI, is inspiring new ways of working and even thinking about the creative process. To help us unpack the implications of all this, we’re once again joined by Andreas Markdalen, Global Chief Creative Offic…

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DESIGN IN MIND: Patricia Urquiola

2y ago

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Born in Spain and rooted in Italy, Patricia always had aspirations to become an architect and designer.Av Arkitektura Assembly

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Holiday Blues Clues 41:05

2y ago41:05

41:05

Bobby and Stephanie are back with life updates, and a discussion about coping with holiday stress. There are sympathetic otters involved. Crisis Resources:Call NAMI.org National Alliance on Mental Illness’ hotline at 800-950-6264The 988 Suicide & Crisis Lifeline (formerly known as the National Suicide Prevention Lifeline) provides free and confiden…

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Studio Sessions: Corporate Venturing 1:10:01

2y ago1:10:01

1:10:01

Today on our show, we’re diving even deeper into the world of corporate ventures for the Next Economy. To do this we’re listening in to a conversation with three experts in this space: frog’s own Ethan Imboden, VP of Design and Global Head of Ventures, Susana Jurado, Head of Telefónica’s Wayra Builder and Sohaila Ouffata, Managing Director of BMW i…

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How We Venture: Bayer Consumer Health 42:21

2y ago42:21

42:21

On this episode, we're shining a spotlight on a real collaboration between frog and life sciences giant Bayer. This months-long partnership was all about building and launching a new corporate venture to deliver proactive, customer-centric, data-driven self-care at scale in service of healthy aging. Told in seven chapters, you'll hear from real mem…

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Scanning the Futurescape 28:13

2y ago28:13

28:13

Today we’re taking a trip to a place we’re calling the ‘Futurescape': a place built on decentralized connections and thriving micro-communities, where culture is no longer bound by geographic regions and sustainable behaviors are simply an intuitive, convenient way of life. It’s also the subject of a new frog report examining evolving consumer beha…

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