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Hightower Digital Media Podcast

HightowerDigitalMedia

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Small businesses and entrepreneurs “in the 509” (zip code). From sharing favorite apps and online tools, to brainstorming sessions and interviewing locals, we hope you get some entertainment and knowledge. Located in Wenatchee WA
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Uh-oh. Trump is hearing voices again. And the voices are telling him to do something truly stupid. As he puts it, “There is a lot of talk about the Postal Service being taken private,” adding that “It’s an idea that a lot of people have liked for a long time.” Hmmm, I haven’t heard even one voice say our phenomenal public mail service should be pri…
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Once again, Sen. Bernie Sanders is showing that he’s a leader who actually leads. While top Democratic Party lawmakers are hunkered down in their Washington bunker, immobilized by the Trump-Musk oligarchic coup on America’s democracy, the feisty “little-d” democrat from Vermont is out in grassroots America, rallying workaday people with his Nationa…
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Jim Hightower & Ralph Nader at a press conference in the mid-1980s As we join in the calls for an Day of Economic Blackout today, we felt like the conversation Hightower had this week on the would be a great companion for your day without buying anything from the big corporate chains who’ve bought our politics. He joins the conversation at 26 minut…
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May I just say that the stupidest, most despicable, most self-defeating political “tactic” in our present hyper-partisan climate is the accusation that victims of today’s horrific wildfires, floods, and such are getting what they deserved because of their political views. Upgrade your subscription Start with this month’s catastrophic floods in Appa…
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The Trump-Musk administration thought they could just stomp on us and our Constitution, replacing democracy with a MAGA monarchy. But they had not reckoned with one fearsome opponent: Sen. Chuck Schumer. The Senate’s top Democrat says he’s getting “furious” about the GOP’s oligarchic coup attempt. Wow, he might even fire off one of his strongly wor…
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Corporate powers are telling us not to worry our little heads about the humanoid robotics they’re increasingly employing in America’s workplaces. Yes, they concede, AI’s new generation of “thinking robots” will transform many jobs, but – like magic – they’ll also create better career opportunities for “the human element.” Really… like what? Well, l…
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In Alice’s Adventures in Wonderland, Humpty Dumpty autocratically declares that “When I use a word, it means what I choose it to mean – neither more nor less.” But, says Alice: “The question is whether you can make words mean so many different things.” To which Humpty retorts: “The question is which is to be master – that’s all.” Now comes Trumpty …
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Here’s something I had never given any thought to: The price of fire trucks. Plus, a worrisome fire truck shortage! Huh? What would cause any town or city to run short of this essential piece of its community infrastructure? Answer: old-fashioned greed, coming from a modern-day monopolistic construct called “private equity.” Essentially, this is a …
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Early in the Civil War, General George McClellan’s Union Army was poised for a decisive victory over Confederate forces. But, inexplicably, McClellan wouldn’t attack! For days, President Lincoln ordered and even begged the general to move. But nothing – so the Confederates slipped away. In firing McClellan, Lincoln wrote: “If you don’t want to use …
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Corporate chieftains are giants, even geniuses – right? Years ago, laissez-faire ideologue Ayn Rand hailed them as society’s supermen, comparing them to Atlas, the mythological Greek god who “holds the world on his shoulders.” But look, here comes one of her modern-day gods now – Timothy Wentworth! He stands astride Walgreens, the multibillion-doll…
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I guess I’ll just have throw myself on Donald Trump’s mercy, for I confess that I am a repeat violator of MAGA’s high crime of DEI-ism. Diversity, Equity, Inclusion. Guilty on all counts! But it’s not my fault. From childhood, I was fed a steady diet of that kind of all-in-this-together thinking by my parents, teachers, and ministers. So next thing…
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Photo: Mikala Compton The far-right potentates of Christian nationalism not only say they speak to God, but they now claim to speak for God. They might, however, want to ponder a cartoon I recently saw. It pictured one of these pious flimflammers demanding entry to heaven, bragging that he had been God’s personal messenger on Earth. “Really,” said …
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In the 1787 Constitutional Convention, the framers were clear on what they were NOT creating: A monarchy. One delegate expressed the group’s absolute conviction that the founding document must exclude even the “fetus of monarchy.” Yet, 238 years later, watching Trump’s inaugural week, it was both awful and comical to see the royal pretentions of Ki…
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Diane Wilson outside her home in Seadrift in December 2024. Credit: Dylan Baddour/Inside Climate News It’s been my honor to know a few real heroes – people who’ve selflessly dared to fight greed and oppression to advance the common good. Diane Wilson, for example. For forty years, this fiery, fourth-generation fisherwoman from the Texas Gulf Coast …
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A lot of working-class voters, who live outside of blue voting areas are asking: Where the hell is the Democratic party? Sad to say, the “Party of the People” is mired in Washington, controlled by a cadre of high-dollar consultants, corporate lobbyists, big donors, and meek political leaders who’ve decide that “red” and rural American voters are lo…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
  continue reading
 
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
  continue reading
 
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
  continue reading
 
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.…
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You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, yo…
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How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. …
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Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocial…
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Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then yo…
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One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen…
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Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many pe…
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Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you…
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MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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Shop Small Fall: a Neighborhood Bakery. On this episode we have coffee and catch up with Kristin at Sugar Momma’s Sweets in Cashmere. Learn about her experiences with the power of local community, social media networking, and partnering with fellow small businesses for events like Scare Crazy… and more!--- Send in a voice message: https://podcaster…
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One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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R Shack is a caterer in East Wenatchee who specializes in events - they also enjoy participating in pop-ups (most recently the Food Truck Knight at WVC; their food goes fast as it is highly recommended). We ask how they persevered as a mobile vendor during wildfire season, as we recorded this episode up at the Supernova Business Launch event - Cong…
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What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialE…
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“Everybody loves lavender and I have done the work to make good, nontoxic products you can trust…” -Beth Hammerberg, Down By The River Lavender. Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss th…
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How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Lis…
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Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss the LIVE PREMIERE Oct 1! WIN PRIZES!--- Send in a voice message: https://podcasters.spotify.com/pod/show/hightowerdigitalmedia/message…
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When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should co…
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Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a sp…
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Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliv…
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Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketin…
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You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an …
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Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen …
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Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his …
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Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his …
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