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Join GRAMMY award winning producer Kerry Brothers (aka Krucialkeys), co-host Jon Johnson, and show producer, B-Side, as they breakdown the latest news in the music business, and interview guests from all facets of the industry. Would you like to see our team offer consulting? (Song critique, Biz consultations, etc). Hit us at itssokrucialshow[at]gmail.com with ideas.
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The esteemed Sr. Director of Business Affairs, Admin & Licensing for Sony Music Entertainment, Kobie Brown joins us for Episode 25. This man has worked on clearing many of the most well known releases that have crossed through the labels' doors, and has a ton of great stories to tell. We talk to him about his career, advice for up & comers, and eve…
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Extraordinary Music Supervisor Jen Malone, known for her work on the hit FX show, Atlanta, joins us for Episode 24. We talk to Jen about her start in the music business on the east coast, doing PR for rock bands, and eventually moving her way out west to become a music supervisor. Afterwards, we talk about her ascent into the world of supervision, …
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Atlantic Records own amazing VP of A&R, Shawn Barron, joins us for Episode 23. We talk about his upbringing in Buffalo, NY, and what got him started in the music business. We then get into who he's working with at Atlantic (Ty Dolla $ign, Kap G, Jevon Doe, etc), how he signed Ty Dolla $ign, and even get into a few stories about how close some other…
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Atlantic Records A&R great Gary Leon joins us for Episode 22. No news, we just dive right into the interview. We start with his upbringing, and time at military school. Then we discuss his work as an A&R, what his day to day looks like, and how he discovers new music. There's a bevy of great details on the benefits of smart networking, and getting …
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Episode 21 features the multi-talented, and incredibly intelligent Shruti Kumar. The interview (starts at 21:00) with a great discussion on maintaining work-life balance. We then get into her development as a songwriter, composer, and arranger. Afterwards, we discuss getting your music noticed in the streaming age, and conclude with a talk about th…
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Episode 20 features the amazingly talented producer, CyFyre. We chat with him about being raised in the Bahamas, moving to Houston, getting started in music, and getting his break with artists like Trae tha Truth and Lupe Fiasco. No news this week, just all interview goodness.Av It's So Krucial
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Episode 19 - Alex Heiche (CEO of Sound Royalties)
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In episode 16 with Janine, we talked about the musician funding platform, Sound Royalties, as part of our news segment. We said we had some questions for the company, and now we're interviewing CEO Alex Heiche in our newest episode. This is our first remote interview with a guest, so pardon us for the sound quality. We talk with Alex about his path…
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Ypsilanti's own super producer, 14KT joins us for Episode 18. We talk about his upbringing in the church choir, and then getting into rap with his crew, The Athletic Mic League (which included Mayer Hawthorne). We then get into the different production tools he's used as a producer coming up, and the crazy evolution that they've made since. Afterwa…
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In Episode 17, we interview Jeff Lombardo, a very well renowned photographer and graphic designer. Jeff's entire career is the epitome of getting out and hustling for what he wants. We get into his early start, coming up in hacker groups, heading to LA to work at Hustler magazine, and eventually making his way unto doing graphic design for film pos…
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We're joined by the super talented Atlantic recording artist, Janine (formerly Janine & the Mixtape) in Episode 16. We first get into why she dropped the "mixtape" from her name, but then get into a slew of other topics. She talks about her move to NY from New Zealand to make it in music, and then getting her first big placement on Love & Hip-Hop. …
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Episode 15 of It's So Krucial is all about some recent developments in the past week of the music business, no guest this week! We discuss a wide ranging group of topics:- An investigation into the Russian Performing Rights Society - RAO - The IFPI's most successful artist list (wrongly credited to Billboard during the podcast - sorry!)- The Prince…
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Episode 14 features one of the most versatile songwriters on earth, Jimmy Burney. We go into his career, from working in K Pop (and the major differences between pop songwriting in the Korean market vs. the U.S.), to releasing an album in Japan. We also get into his recent work with Jacob Sartorius and Charlie Wilson, holding his own writing camp, …
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Episode 13 - Vince Villanueva
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Magnificent music clearance magnate Vince Villenueva joins us this week for #ItsSoKrucial. He talks to us about his 17 year career helping shaping the sounds of many movies and TV shows. Vince goes into what type of music works for different shows, and the best ways to get your music heard by a supervisor. He also gets into everyone's favorite topi…
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Episode 12 - Ali Shaheed Muhammad & Adrian Younge
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Two of the finest producers alive joined us for Episode 12, Ali Shaheed Muhammad & Adrian Younge. They talked to us about their work on scoring Marvel's Luke Cage, as well as the new Tribe Called Quest album (out today!), and how the group influenced Adrian's career. We also talked sampling, along with its potential issues (including the "Blurred L…
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Episode 11 features the musical legend, Raphael Saadiq. We talk his beginnings with Tony! Toni! Toné!, and touring with Guy. Then getting into rap music, production with samples, and his thoughts on the current generation. We also talk about music discovery, and newer platforms like Spotify and Apple Music. He's also got some advice for up and comi…
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Episode 10 features Concord Bicycle Music's Sr. Director of Film and & TV Licensing, Fred Jasper. We talk all about what music works and what doesn't in the licensing world, what companies are typically looking for, and the best ways for musicians to submit their stuff. We also touch on Fred's start in the business, and the biggest differences betw…
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Episode 09 is with the incredibly talented artist/producer/musician, Zack Sekoff. We discuss the history of Jazz, and how it relates to hip-hop now, the eternal battle between old heads and younger heads in music, and the legacies of artists like Soulja Boy and Lil B. We also get into Zack's career, coming up and working with Thundercat, as well as…
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Episode 08 - Jeff Robinson & Tiara Thomas
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Episode 08 features super manager, Jeff Robinson (MBK Entertainment- former home of Alicia Keys, current home of Brandy, Gabi Wilson, etc), and one of his clients, the crazy talented singer, Tiara Thomas. We talked about everything from artist exclusives on streaming services, the pros & cons of social media, record labels in 2016, and of course, s…
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Episode 07 - Kamal Humphrey (Radioinactive)
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In episode 07, we talk to a man who's worn many hats, Sound Engineer/Rapper/Audio Wizard Kamal Humphrey. We talk about his experiences in working on American Idol, modern production and recording techniques vs traditional, his rap career as Radioinactive (and as a member of Log Cabin and the Shapeshifters), and his experiences location recording ar…
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In Episode 06, we talk to Music Reports VP & General Counsel, Bill Colitre. Music Reports helps companies like SoundCloud, Microsoft, Amazon, etc., license and account to rights holders in the music industry. We discuss the importance of music metadata, especially in the streaming environment, and just how accurate it is on a large scale. We also d…
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Top tier sound designer Mike Young joins us for Episode 05. He talks about his upbringing in the music business in New Zealand, and making his way to the US to work for Spotify, Dash Radio, & McIntosh Labs. At the top of the show, we also break down the Justice department's (non) changes to the consent decrees, and what that means for songwriters. …
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In episode 04, we talk to the GRAMMY nominated producer Skhyehutch about getting started in the business, working with TDE, the hilarity of "how-to" beat making tutorials, and more. The hosts also breakdown a recent YouTube study about the long tail of video consumption. Check out Skhyehutch here: http://www.skhyehutch.com https://twitter.com/Skhye…
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Episode 03 - DJ Gio of LTENGHT
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Episode 03 features DJ Gio of the Miami duo, LTENGHT. We talk about their music & the Miami scene, their fashion brand, Skoundrels, and the do's and don'ts of being a DJ. Krucialkeys and Jon also discuss the Atlantic Records/Reddit subpoena, and availability of Apple Music vs. Spotify. Check out LTENGHT here: https://soundcloud.com/ltenght https://…
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In episode 2 we have superstar photographer, Kacey Lynch. Known for only shooting with genuine film, Kacey has a unique approach to keeping his craft special. Recorded back in June, we talk about the scarcity of real film, his upbringing/influences, and his new clothing line #bricksandwood. And even though its been out forever, we manage to talk so…
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In the first episode of "It's So Krucial" we have the ultra-talented singer, v?x to talk about her burgeoning career, songwriting, her crazy live performances, as well as tasteful nudes. We also recap the latest news of the week, including a potential Tidal purchase by Apple, and Department of Justice reform.You can find v?x here:itsmevox.com@itsme…
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