Bästa The Adtech God podcaster (2024)

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Affiliate Marketing 2.0: Cristy Garcia Talks Influencers, TikTok, and Survival Tactics 36:35

21h ago36:35

36:35

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagra…

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Ep. 54 Tyler Fitch from Tubi discusses all things streaming with AdTechGod 27:10

1d ago27:10

27:10

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user e…

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Ep. 53 Catherine Perloff from AdWeek chats all things programmatic with AdTechGod 32:40

8d ago32:40

32:40

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the ind…

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PR Wizard or #adtech Double Agent? Andy Oakes Spills the Secrets 36:10

9d ago36:10

36:10

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests,…

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Ep. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisers 26:39

15d ago26:39

26:39

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation, Krista shares her unique journey from working…

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Unlocking the Future of #AdTech: Professor Scott Schiller on Shoppable TV, Full-Funnel Advertising 44:21

16d ago44:21

44:21

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people …

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Mark Coleman: From Founder Chaos to Investor Calm 37:00

21d ago37:00

37:00

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the …

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Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod 29:18

22d ago29:18

29:18

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertisin…

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Raj Chauhan Unplugged: Why Ad Tech’s Creative Revival Pulled Him Back In 43:46

28d ago43:46

43:46

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’…

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Ep. 50 Natalie Scully from Vevo sits down with AdTechGod 21:50

29d ago21:50

21:50

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation l…

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Unlocking the Power of Attention: Mike Follett on Why Your Ads Are Failing Without It 49:02

1M ago49:02

49:02

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands …

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Ep. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod. 27:24

1M ago27:24

27:24

Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the i…

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Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod 25:51

1M ago25:51

25:51

AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly c…

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Dave Morgan Destroys CTV Hype: Fraud, Fake Ads, and the AdTech Mess 49:24

1M ago49:24

49:24

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣 Dav…

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Cookies, Chaos, and CTV: Anthony Katsur on Tackling AdTech’s Biggest Messes—From AI Hype to Privacy Nightmares 39:55

2M ago39:55

39:55

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV),…

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Ep. 47 Leslie Lee from Vistar Media chats joins AdTechGod 25:19

2M ago25:19

25:19

AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and th…

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Data Unchained: Elizabeth Johnson’s No-BS Guide to Marketing Mastery 34:12

2M ago34:12

34:12

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down. Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, stan…

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Adtech Secrets Revealed: Scott Messer Unpacks the Industry’s Biggest Challenges and Wins 31:10

2M ago31:10

31:10

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities o…

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Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White 26:34

2M ago26:34

26:34

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, wh…

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Ep. 46 Kevin Salguero from TelevisaUnivision chats with AdTechGod 24:48

2M ago24:48

24:48

AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs.…

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Gayla Huber: The Compliance Crusader Brands Didn’t Know They Needed #madwomen 30:40

2M ago30:40

30:40

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brand…

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Special Episode: The Potential Breakup of Google: More Choices and Innovation with guest Adam Heimlich 23:13

2M ago23:13

23:13

In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance an…

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Ep. 45 Alena Morris from PubMatic chats with AdTechGod 27:45

2M ago27:45

27:45

Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership at her company has not only emp…

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Julia Linehan: The PR Maverick Shaking Up Ad Tech | ADOTAT Show #MadWomen Series 53:59

2M ago53:59

53:59

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more …

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Forget Clicks, Measure This: Jonah Goodhart’s Vision for Ad Tech 17:16

2M ago17:16

17:16

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Mo…

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10 Billion Exit, No Big Deal: Chris Daglow on Turning Chaos into Strategy in Online Marketing 52:03

2M ago52:03

52:03

In this episode of The ADOTAT Show, we sit down with Chris Daglow, the digital marketing genius who turned his startup into a $10 billion success story. Chris shares his journey from navigating the chaotic waters of startup land to executing a blockbuster IPO. If you're looking for actionable insights on how to scale your business, adapt to the eve…

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Ep. 44 Joshua Palau from Pfizer chats with AdTechGod 30:34

2M ago30:34

30:34

AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about…

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From Ringtones to Smart Fridges: Ken Harlan on the Evolution of MobileFuse 39:12

3M ago39:12

39:12

This episode of The ADOTAT Show dives deep into the mind of Ken Harlan, the CEO of MobileFuse, who’s been at the helm of mobile advertising since the days when ringtones were all the rage. Ken takes us on a journey from the early days of mobile advertising—when half a percent of the internet was mobile—to today’s digital landscape where mobile is t…

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Ep. 43 Kristina Prokop from Dun & Bradstreet chats with AdTechGod 26:31

3M ago26:31

26:31

AdTechGod sits down with Kristina Prokop Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota …

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ָָAdtech Chronicles: Jon Walsh on Surviving the Digital Jungle and Launching JobsinAdtech 47:01

3M ago47:01

47:01

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of b…

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Shaking Up Adtech with Judy Shapiro's Unfiltered Wisdom #madwomen #adtech #marketingstrategy 49:31

3M ago49:31

49:31

In this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket…

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Ep. 42 Stacy Bohrer from OpenX chats with AdTechGod 26:59

3M ago26:59

26:59

AdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social. But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice P…

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Terrence Kawaja: AdTech Secrets: Billion-Dollar Mergers, Google Antitrust, and the Future of Programmatic Advertising 1:01:04

3M ago1:01:04

1:01:04

🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and th…

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Ep. 41 Paul Knegten former CMO at Beeswax chats with AdTechGod 35:15

3M ago35:15

35:15

AdTechGod sits down with Paul Knegten Paul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the be…

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