The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketin ...
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Unlocking TikTok for your Attraction
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Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral. Here’s what you need to know to get your TikTok up and running.…
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What Do You Say To Them? How to personalize your messaging during the pandemic
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This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season. The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes. Key Takeaways: Include safety in your messaging …
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Live Coaching Call with Jewish Escape Room 'OneBefore'
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For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.Av Seasonal Entertainment Source Magazine
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How To Use Story in Your Marketing and Drive Revenue
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Adapting your attraction to a new target market’s culture
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Main Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step 2: What that we’re doing now needs to change? You’ll go through each of the below considerations befo…
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Marketing Your Attraction Episode 30: Coming up with better ideas
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Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.Av Seasonal Entertainment Source Magazine
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Episode 29 - The Advantages & Threats of Experiential Marketing Experiences
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[Marketing Your Attraction] The quick & dirty Marketing Plan
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Struggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!Av Seasonal Entertainment Source Magazine
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Marketing Your Attraction: Marketing’s Role In Recruiting
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Adding Value to Your Attraction (AKA Rethinking Upcharges)
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Groupon and the Art of Discounting - A Cautionary Tale
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Your Guide to Working With Marketing Agencies!
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SEO - Search Engine Optimization For Beginners
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Digital vs. Traditional Marketing for big and small attractions
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Picking Partners: How To Evaluate Sponsorship Opportunities
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Ask More: A Simple Guide to Asking More Effective Guest Survey Questions
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How do you set Prices for your attraction?
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Which social platform should I use for my attraction? The Social Media Starter Kit.
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How To Not Squander Media Attention. Just imagine the look on your team’s face...
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How do you use retargeting? The cornerstone conversion tactic for your attraction explained.
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Can you explain what you do in one sentence?
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Episode 13 Marketing Your Attraction Podcast_mixdown
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In the Era of AI, Business Partnerships Differentiate
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The Impact of America's Evolving Demographics
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How To Break Up Projects For Outsourcing
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Main Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion. Duncan Wardle (Previous VP of Innovation): Use Naive Experts. Write down all the rules and then think …
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Marketing Your Attraction EP 02: Crafting Memorable Moments Using Elevation
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Main Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath. News: General Data Protection Regulation (GDPR) Google's Mobile First Index (Why websites need to be mobile friendly) Snapchat Rolls Out New Analytics : Social Media Examiner…
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Don’t Build Your House on Rented Land & The Great Newsfeed Crisis of 2018
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3 Ways Attractions Use PR Companies To Make Money
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Marketing Monday: List Building, The Fake News Epidemic, & The Fall of Vine
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Tyler and Philip discuss list building, the Fake News Epidemic on Facebook, Instagram's growth, and the death of Vine- all in the context of Themed Attractions. For 2017- We want to know what YOU want to hear and how we can help. Let us know here: hauntedapplication.com/Av Seasonal Entertainment Source Magazine
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Introducing: Season 2 of Marketing Monday
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What? Facebook is evolving! Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant. Today we'll go through some of those changes, and wh…
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This show is all about Instagram! Facebook's image driven social site may be a little young, but there's no doubting their power or intent to capture more of the social market. We'll talk tips, stats, guidelines and a little theory to give you a crash course.Av Seasonal Entertainment Source Magazine
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The Role Social Plays In Your Marketing
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Tyler is back! This week Philip goes through his class from West Coast Haunters Convention on the role that social plays in your marketing and Tyler puts on the 'Haunt Owner' hat to ask questions. This week is a little dense, but you can get the notes by texting "HAUNTER" to 33444.Av Seasonal Entertainment Source Magazine
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With Facebook Eating The World, Will Google Save Us?
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Sean Norman from Wells Township Haunted House shares his marketing experiences for the 2015 haunt season and Philip recaps news on Google Ad changes, the Google Accelerated Mobile Project, and reads another of Austin Smoot's article "Social Media Marketing: Everything You Need to Know."Av Seasonal Entertainment Source Magazine
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Haunt Marketing 101: Three Questions every haunter should be asking
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Tripling Your Haunt's Attendance Using Social
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Part 2- A Look At Haunt Marketing Gone Right & Wrong
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Bonus: The 3 Myths of Social Media Marketing
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A Look At Haunt Marketing Gone Right & Wrong
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Checkmate: A Simple Message That Fills The Market Hole.
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Budgeting: How To Determine Your Marketing Budget.
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