Bästa Pwc Canada podcaster (2024)

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Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing 24:08

13d ago24:08

24:08

Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK. On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top ma…

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Garrett Delph, Founder & CEO of Clarity Ops on Transforming Your Workplace 40:32

24d ago40:32

40:32

The Inspired Leadership Podcast is sponsored by PowerUp Leadership and Tyler Bayley. On this episode, we have Garrett Delph, Founder & CEO of Clarity Ops. Garrett has scaled three businesses with over $40M revenue. Garrett shares his secrets on employee happiness and on creating transformational workplaces.…

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Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe 23:38

26d ago23:38

23:38

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her …

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Chris Dulny, Chief Digital, Data & Innovation Officer, PwC Canada on Embracing AI & Building Skills 42:09

1M ago42:09

42:09

The Inspired Leadership Podcast is sponsored by PowerUp Leadership and Tyler Bailey. On this episode, we have Chris Dulny, Chief Digital, Data & Innovation Officer, PwC Canada. Chris shares how leaders can embrace digital transformation and shares insights from the 2024 Hopes and Fears Survey: Canadian worker sentiment in 2024.…

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Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media 34:50

1M ago34:50

34:50

In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketin…

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Episode 260 / Monica Narvaez / OPPO / Digital Media Manager 18:12

2M ago18:12

18:12

OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Manager, is passionate about nourishing talent and giving those just starting out that boost of confidence, but also financial support, to make something …

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Episode 259 / Steve Seddon / Ice Travel Group / CMO 28:25

2M ago28:25

28:25

The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sid…

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Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe 27:12

3M ago27:12

27:12

On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is pure…

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Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing 26:37

3M ago26:37

26:37

How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring …

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Ken Rusk, Entrepreneur and Wall Journal Best Selling Author, How to Find Life Purpose 41:05

4M ago41:05

41:05

The Inspired Leadership Podcast is sponsorsed by PowerUp Leadership and Tyler Bayley. On this episode, we have Ken Rusk, who is started at the young age of 15 as a ditch digger, President of Rusk Industries, blue collar construction entrepreneur, and author of Wall Street Journal Bestseller Blue-Collar Cash. Ken is a proud advocate of creating a st…

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Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing 23:00

4M ago23:00

23:00

On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marke…

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Delivering value through integrating strategy, culture, and stakeholder engagement 34:47

4M ago34:47

34:47

In this episode, PwC Canada partner David Bryan sits down with Curtis Stange, President and CEO of ATB Financial. Curtis shares his perspective on this year's CEO Survey, which focused on the global megatrends that are reshaping business and society. They discuss some of the key insights and themes from the survey, including the pressing need for C…

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Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies 28:15

4M ago28:15

28:15

Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's w…

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Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing 31:15

5M ago31:15

31:15

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…

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Harnessing growth opportunities from shifting supply chains 27:19

5M ago27:19

27:19

Joining us for the first episode of the third season of CEO Viewpoints is Canadian National Railway CEO Tracy Robinson, who talks to PwC Canada’s Sébastien Doyon about the drivers of growth in the rail industry and how CN is harnessing emerging opportunities. They explore the growing need for rail carriers to partner with both each other and other …

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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing 20:34

5M ago20:34

20:34

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…

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Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing 27:52

5M ago27:52

27:52

Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…

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Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce 26:31

6M ago26:31

26:31

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…

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Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights 22:32

6M ago22:32

22:32

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…

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Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager 22:13

6M ago22:13

22:13

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…

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Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content 24:34

6M ago24:34

24:34

For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…

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Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global 23:10

6M ago23:10

23:10

What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…

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Hylke Faber, Leadership Coach and Award-winning Author, Maximize Connectedness with Others, (Ep. 43) 41:22

7M ago41:22

41:22

The Inspired Leadership Podcast is sponsorsed by ⁠PowerUp Leadership⁠ and ⁠Tyler Bayley⁠. On this episode, we have Hylke Faber, who is a seasoned consultant turned transformative coach and author, dedicated to helping individuals and organizations unearth their inner peace and wisdom. With a rich professional journey that includes roles at renowned…

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Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer 35:31

7M ago35:31

35:31

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …

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Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC 18:07

7M ago18:07

18:07

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…

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Building consensus on large infrastructure projects 30:59

7M ago30:59

30:59

Join host Jon Finkelstein and guest Ron Jaikaran to discuss Ontario’s Accelerated High-Speed Internet Program. Ron is the Director of Commercial Projects at Infrastructure Ontario, where he is driving progress on Ontario’s 4 billion dollar investment in high-speed internet. The program aims to bring high-speed connectivity to some of the hardest-to…

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Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo 20:16

7M ago20:16

20:16

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…

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Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer 26:19

7M ago26:19

26:19

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …

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Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics 29:39

8M ago29:39

29:39

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top…

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Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media 22:02

8M ago22:02

22:02

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Com…

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Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy 27:57

8M ago27:57

27:57

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-…

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Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe 33:24

9M ago33:24

33:24

How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shi…

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Navigating large scale transformation as a business leader 29:13

9M ago29:13

29:13

Welcome back to a new season of PwC Shift. In this episode, host Jon Finkelstein, Executive Creative Director, PwC Canada, interviews Pierre Miron. Pierre is the Executive Vice-President and Chief Growth Officer Canadian Operations at Industrial Alliance (IA), where he has been at the helm of a variety of impactful transformations. Pierre and Jon d…

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Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager 20:38

9M ago20:38

20:38

For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley,…

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Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America 25:06

10M ago25:06

25:06

You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become …

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Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director 24:36

10M ago24:36

24:36

Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment. In thi…

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Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager 21:25

10M ago21:25

21:25

On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the op…

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Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist 20:35

11M ago20:35

20:35

Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts wi…

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Accelerating your Energy Transition - From Idea to Action A conversation with John Cleland, CEO of Australia’s Essential Energy 29:10

11M ago29:10

29:10

In the latest episode of our CEO Viewpoints podcast series, host James McLean sits down with John Cleland, CEO of Australia’s Essential Energy. This year, the annual CEO survey focuses on critical questions facing leaders today including how to balance reinventing the business to succeed in a changing world with the need to manage short-term pressu…

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Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands 23:47

11M ago23:47

23:47

What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International. Find out how he sees the big idea filtering through every brand a…

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Farah Mohamed, CEO, Prince's Trust Canada, Creating Inclusive Workplaces that Empower Inspired Youth Driven Leadership, (Ep. 42) 36:21

11M ago36:21

36:21

The Inspired Leadership Podcast is sponsorsed by PowerUp Leadership and Tyler Bayley. On this episode, we have Farah Mohamed, CEO of Prince’s Trust Canada, His Majesty King Charles III’s charity focused on helping youth find meaningful employment. Farah discusses Canada’s youth employment challenges and how leaders can create an inclusive workspace…

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Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead 26:50

12M ago26:50

26:50

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear …

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Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer 27:02

1y ago27:02

27:02

In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.…

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Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness 25:49

1y ago25:49

25:49

How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog. On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eat…

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Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative 18:38

1y ago18:38

18:38

How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn Automated Creative's Amy Wright and Dan Mos…

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Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media 21:42

1y ago21:42

21:42

On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the possibilities for creative effectiven…

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Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer 20:49

1y ago20:49

20:49

What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object. On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives …

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Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager 23:21

1y ago23:21

23:21

What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice. The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a safe environment for his Shiny…

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Episode 225 / Zach Doty / AT&T / Director, Online Marketing 22:17

1y ago22:17

22:17

Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective. Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Fin…

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Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming 20:45

1y ago20:45

20:45

In this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience. Find out why gamers are an ideal target market thanks to their diversity and addressability, and hear top tips …

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Pwc Canada podcaster

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