Bästa Nonprofit Websites podcaster (2024)

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EP 229 - SEMpdx Engage Conference Recap - NDUB 21:16

2d ago21:16

21:16

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketin…

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Why Political Candidates Should Choose Professional Designers Over DIY Solutions 2:26

5d ago2:26

2:26

A candidate’s brand can significantly influence voter perception. From campaign logos to direct mail pieces, the visuals must be compelling, professional, and consistent. Many candidates are tempted to cut corners by choosing amateur designers or DIY solutions, but in a competitive race, this approach can do more harm than good. Here’s why investin…

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EP 228 - Let's Connect Conference Recap - NDUB 20:43

9d ago20:43

20:43

In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares i…

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EP 227 - The Customer Journey - "Eczema Commercial” - NDUB 14:08

16d ago14:08

14:08

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the sig…

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NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] 36:27

16d ago36:27

36:27

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we …

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Ep 226 - The E-Commerce Insights - NDUB 20:12

23d ago20:12

20:12

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conv…

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3 Reasons Your Marketing Is Failing (And How To Fix It) 3:05

28d ago3:05

3:05

Marketing is the key to staying competitive, reaching new customers, and growing your business. Yet, despite investing time and resources, many businesses find that their marketing efforts fall short. If your marketing isn’t delivering the results you expected, it’s time to evaluate what’s going wrong. Here are three common reasons your marketing m…

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Ep 225 - The Backend of A WordPress Website - NDUB 27:50

1M ago27:50

27:50

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the sign…

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NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3] 42:48

1M ago42:48

42:48

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out …

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Ep 224 - The Website's CTA 13:40

1M ago13:40

13:40

In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketi…

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Navigating the complexities of data privacy and cybersecurity 31:42

1M ago31:42

31:42

In this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations…

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Ep 223 - Your Website is Your Best Branding Tool 9:49

1M ago9:49

9:49

Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the ne…

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Ep 222 - Why I Choose Brand Strategy 11:33

2M ago11:33

11:33

In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and …

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NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2] 37:29

2M ago37:29

37:29

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing …

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How to Develop Your Value Proposition 2:47

2M ago2:47

2:47

A strong value proposition is the foundation of any successful business. It communicates to your customers why they should choose your product or service over your competitors. But crafting a compelling value proposition can be tricky. Here’s a step-by-step guide to help you create one that resonates with your audience. Read more: https://burlingto…

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NP01: Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen] 35:22

2M ago35:22

35:22

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: …

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Ep 221 - How Nike taught Me why Brand Strategy is Important 10:26

2M ago10:26

10:26

In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand pr…

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Ep 220 - Branding is More than an Image 9:47

2M ago9:47

9:47

In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He al…

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What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy? 3:35

2M ago3:35

3:35

In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holdi…

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Ep 219 - Quality Leads Pt. 2 (digital cards) 19:41

2M ago19:41

19:41

In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his …

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Maximizing Voter Engagement Through Direct Mail Campaigns 8:25

3M ago8:25

8:25

Reaching voters, and potential voters, with a clear and compelling message is crucial. While digital channels have gained popularity, political direct mail remains a powerful tool for engaging with constituents in a personal and persuasive way. Here’s how to maximize the impact of your political direct mail campaigns. Read more: https://burlingtonp…

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Ep 218 - Quality Leads Pt. 1 (business cards) 12:59

3M ago12:59

12:59

In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your cl…

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8 Benefits of Having an Accessible Website 5:37

3M ago5:37

5:37

In today’s digital landscape, ensuring that your website is accessible to all users is a smart business decision. An accessible website strengthens your brand, improves user experience, and opens up your business to a wider audience. But what exactly is web accessibility, and how can it benefit my business? Let’s take a look… Read more: https://bur…

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7 Myths About Direct Mail Marketing 3:21

3M ago3:21

3:21

Direct mail marketing has been a staple for businesses for decades. But, in the digital age, it’s often misunderstood or underestimated. Here are seven myths about direct mail marketing, DEBUNKED. Read more: https://burlingtonpress.com/2024/08/05/7-myths-about-direct-mail-marketing/Av burlingtonpress

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5 Common Misconceptions About Website Maintenance 4:43

3M ago4:43

4:43

Many website owners underestimate the importance of regular maintenance, thinking their site will function perfectly without any intervention. This mindset can result in security vulnerabilities, decreased performance, and even total website failure. By understanding and addressing these common misconceptions, you can make informed decisions that p…

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Ep 217 - Lead Generation for Direct Services 15:47

3M ago15:47

15:47

Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in fron…

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5 Ways Political Candidates Can Effectively Respond to Attack Ads 2:45

3M ago2:45

2:45

In the high-stakes world of political campaigns, attack ads are a common tactic used to sway voters and undermine opponents. For candidates on the receiving end, responding strategically is crucial. Here are five effective ways political candidates can respond to attack ads. Read more: https://burlingtonpress.com/2024/08/02/5-ways-political-candida…

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Ep 216 - Business is Marketing Too Pt. 2 8:25

3M ago8:25

8:25

In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small busin…

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Ep 215 - Business is Marketing Too Pt. 1 5:33

3M ago5:33

5:33

Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host:…

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5 Benefits of Online Conversational Marketing 3:11

3M ago3:11

3:11

Conversational marketing has become a hot topic in recent years because it helps businesses connect with prospects and customers in a personalized way through interactive experiences. Popular types of conversational marketing tools include messaging apps and chatbots. It’s also easy to implement. Here are five ways conversational marketing can enha…

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Ep 214 - Why the OAME ED? Pt. 2 18:06

4M ago18:06

18:06

In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining…

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Do You Want a Good Page Speed Score or a Fast Loading Website? 4:20

4M ago4:20

4:20

In the world of web development, speed is king. A fast-loading website can significantly impact user experience, search engine rankings, and ultimately, your bottom line. However, there's a common misconception that achieving a high page speed score is synonymous with having a fast website. In reality, these two concepts, while related, are not the…

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Why Are Hackers Attacking My Website and How Can I Prevent It? 5:22

4M ago5:22

5:22

As the internet continues to evolve, so do the threats that lurk within it. Cyberattacks have become a significant concern for website owners, with hackers constantly devising new ways to exploit vulnerabilities. From financial gain to ideological motives, the reasons behind these attacks are as varied as the methods used. Let’s explore some of the…

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Episode 17 - Using Your Prescription to Attract Website Traffic 25:40

4M ago25:40

25:40

As a nonprofit organization, driving traffic to your website is crucial for increasing awareness, engagement, and support for your cause. A well-strategized approach to providing compelling information about the prescriptions you offer can significantly enhance your online presence.Av NonprofitWebsites.com

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Your Website is An Ongoing Investment: The Importance of Continuous Upkeep 4:38

4M ago4:38

4:38

Having a website is essential for any business. However, it’s not enough to simply launch a website and leave it at that. Your website is an ongoing investment that requires regular maintenance and updates to stay relevant, secure, and effective. Let’s take a look at why continuous website upkeep is crucial for your business. Read more: https://bur…

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Ep 213 - Why the OAME ED? Pt. 1 11:44

4M ago11:44

11:44

In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTub…

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Ep 212 - Copywriting with Ai original 22:00

4M ago22:00

22:00

In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. Jo…

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F&B 09: Amazon Marketing for Food Products [Food and Beverage Marketing - Part 9 with Aalap Shah] 40:12

4M ago40:12

40:12

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, util…

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Episode 16 - How Nonprofits Can Increase Education About Their Causes 36:43

4M ago36:43

36:43

In the world of nonprofits, raising awareness and educating the public about the causes you champion is vital. Effective education not only informs but also inspires action and support. One of the most powerful tools at your disposal is your website. By driving traffic to your website, you can significantly boost your educational outreach. Here, we…

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Why Direct Mail Fundraising is So Important for Nonprofit Organizations 5:13

4M ago5:13

5:13

In a digitally driven world where online communication dominates, traditional methods like direct mail might seem outdated for fundraising. However, for nonprofit organizations, direct mail remains an essential and highly effective tool. Its unique ability to create a personal, tangible connection with donors makes it a critical component of succes…

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Ep 211 - Developing an ROAS Ecosystem 27:27

4M ago27:27

27:27

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and cha…

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Ep 210 - Mother's Day vs. Father's Day Spending 16:16

5M ago16:16

16:16

In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of busine…

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How to Use Vulnerability in Email Marketing to Boost Engagement 5:58

5M ago5:58

5:58

Improving engagement with subscribers is a key objective for any business that relies on email marketing. But with so many email messages competing for attention, how can you stand out? One strategy gaining traction is vulnerability. Showing your human side, admitting mistakes, and being honest with subscribers can make a big difference. But what e…

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Leading digital transformation for smart cities and public service 34:51

5M ago34:51

34:51

In this episode, we are joined by Lawrence Eta, a leader at one of Saudi Arabia's mega projects and former CTO of the City of Toronto, Canada. Lawrence shares his extensive experience and insights on transforming cities through digital innovation, the importance of servant leadership, and fostering community involvement in policy development. Hear …

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How To Audit Your Nonprofit Website and Improve Results 15:18

5M ago15:18

15:18

If your nonprofit's website isn't contributing to your most important key metrics, there is a simple process you can go through to improve it. Using goals (not best practices), you can increase the reach, connections, and contributions your website drives month after month.Av NonprofitWebsites.com

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Ep 209 - Marketing MultiEntrepreneur Ryan Kugler 20:35

5M ago20:35

20:35

In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance w…

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F&B 08: Social Media for Food Products [Food and Beverage Marketing - Part 8 with Josh Roush] 34:18

5M ago34:18

34:18

Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with nich…

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Why Volunteer Staff Should Not Build Your Nonprofit Website 19:05

5M ago19:05

19:05

We hear about it all the time. Because resources are low and what a website truly means for their organizations isn’t clear, nonprofit leaders use volunteer staff, teenagers in high school, or a donor’s resources to help them establish their web presence. It seems like a good deal – the volunteer meets the needs of the nonprofit and the nonprofit a…

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Ep 208 - Black Friday Preparation 12:25

5M ago12:25

12:25

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highli…

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Ep 207 - Lets Connect with Réland and Santaj 7:30

5M ago7:30

7:30

We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of b…

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Nonprofit Websites podcaster

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