Bästa Jim Stengel podcaster (2024)

1
Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders 51:17

4d ago51:17

51:17

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’…

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Sherry Weiss (Dow Jones and WSJ) | Powering the Professional World 50:46

11d ago50:46

50:46

It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of bus…

1
Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales 54:17

18d ago54:17

54:17

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famo…

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Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI 58:38

25d ago58:38

58:38

This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider the…

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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete 49:31

1M ago49:31

49:31

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of oth…

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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company 46:14

1M ago46:14

46:14

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC …

1
Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life 54:15

2M ago54:15

54:15

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines t…

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Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America 54:40

2M ago54:40

54:40

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street…

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Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL 45:29

2M ago45:29

45:29

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more. Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular cultu…

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Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders 50:59

2M ago50:59

50:59

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong…

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Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF) 1:05:00

2M ago1:05:00

1:05:00

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley. Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae: Dana H. Born, …

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Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need 49:10

3M ago49:10

49:10

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated …

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Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE. 1:13:14

3M ago1:13:14

1:13:14

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recording is part of a special episode of Vayner’s Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about cre…

1
Gene Foca (Getty Images) | Covering over 168,000 Events Around the World 51:46

3M ago51:46

51:46

With the Olympics off to an incredible start, Jim welcomes a guest on The CMO Podcast who's in the middle of all the excitement–Gene Foca, the Chief Marketing and Revenue Officer at Getty Images. Founded in London in 1995 by Mark Getty and Jonathan Klein, Getty Images is a global visual content creator and marketplace, with annual sales approaching…

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Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics 48:47

3M ago48:47

48:47

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa. Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is…

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Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance 45:40

4M ago45:40

45:40

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with re…

1
300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell) 1:20:15

4M ago1:20:15

1:20:15

Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CE…

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Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print 49:44

4M ago49:44

49:44

This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven’t already, make sure to listen to part one before heading into this one. Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; li…

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Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1 42:50

4M ago42:50

42:50

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in t…

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Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps 53:59

5M ago53:59

53:59

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company. Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New …

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Matias Bentel (Brown-Forman) | Building Brands Through History 52:51

5M ago52:51

52:51

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 bi…

1
Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry 57:48

5M ago57:48

57:48

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity! Jim's guests on The CMO Podcast…

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Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics 51:18

5M ago51:18

51:18

This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship. Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s p…

1
Eshan Ponnadurai (Meta) | Begin with the End at Mind 50:46

5M ago50:46

50:46

The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger. Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Aust…

1
Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites 54:27

6M ago54:27

54:27

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding. Webflow is well beyond unicorn status; its valuation is north of $…

1
Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves 53:47

6M ago53:47

53:47

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the l…

1
Alvaro Luque (Avocados from Mexico) | Celebrate Cinco de Mayo with a Lesson on How to Leverage a New Brand 53:49

6M ago53:49

53:49

Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of …

1
Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose 59:23

6M ago59:23

59:23

To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has just about doubled its size every year for the past three years. Cotopa…

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Shelley Zalis (Female Quotient) | Activate Your Purpose Through Equity and Impact 44:14

7M ago44:14

44:14

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES…

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Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design 42:16

7M ago42:16

42:16

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admir…

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Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh 51:42

7M ago51:42

51:42

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE…

1
Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity 49:49

7M ago49:49

49:49

This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on …

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Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season 50:27

8M ago50:27

50:27

It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many l…

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Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand 46:36

8M ago46:36

46:36

Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of th…

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Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports 49:40

8M ago49:40

49:40

To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization. Lara has worked at Deloitte for about 18 years, beginning as an audit par…

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Celebrate Black History Month with BECA -- The Black Executive CMO Alliance 58:12

8M ago58:12

58:12

This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot. BECA is the only alliance created and composed of…

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Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty 48:08

9M ago48:08

48:08

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billion range, and growing. It offers a wide range of beauty products and salon services: 25,000 products online…

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Super Bowl LVIII Marketing Roundtable Discussion 55:31

9M ago55:31

55:31

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year. Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. Joining this year's conversa…

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Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose 53:46

9M ago53:46

53:46

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil." Chime i…

1
Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction 58:24

9M ago58:24

58:24

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company. Listeners are likely not familiar with this company, but should be. The nine-year old startu…

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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023 56:52

9M ago56:52

56:52

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for a fruitful discussion. First, Jim welcomes Julius Robinson, the Chief Sales & Marketing Officer for the US…

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Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow 46:57

10M ago46:57

46:57

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleash…

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Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job 52:55

10M ago52:55

52:55

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, with revenue in the $2 billion range. Its story is a classic American Dr…

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Jonathan Knight (New York Times) | The Power of Shared Experiences 53:47

10M ago53:47

53:47

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the worl…

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MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life 47:01

11M ago47:01

47:01

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now a $200 billion by revenue–and growing–company with 220,000 employees. The company has also made headlines more than usual this year with its investmen…

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Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience 47:43

11M ago47:43

47:43

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the fashion and beauty scene since the 90s, when she started a Daily Telegraph Ready-to-Wear column with Susann…

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Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing 54:02

11M ago54:02

54:02

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and …

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Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion 51:24

11M ago51:24

51:24

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothing and accessories business, with hundreds of specialty retail stores, abo…

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Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy 49:55

12M ago49:55

49:55

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Li…

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Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company 52:57

12M ago52:57

52:57

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heating, ventilation, air conditioning and refrigeration systems. But this is no ordinary HVAC company–they are 100% focused on helping solve the climate ch…

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