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Best Hour of Their Day | Podcast

Jason Ackerman / Jason Fernandez

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Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com Support this podcast: https://podcasters.spotify.com ...
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Mike and Sara Jensen, owners of Compound CrossFit, talk about their decision to downsize their affiliate for long-term success. The Jensens share the challenges and rewards of transitioning to a smaller space, professionalizing their coaching staff, and creating a more inclusive community. Their story highlights how tough decisions can lead to pers…
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In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into A…
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In this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto sit down with Kristin Bowen (CrossFit Level 4 Coach) to discuss her journey from graphic designer to elite coach. Kristen shares the challenges she faced, how she overcame self-doubt, and what it really takes to excel as a CrossFit coach. Tune in to hear her insights on mentorshi…
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Alison and Jason Jakowski (Odin CrossFit) discuss how they grew their gym to over 400 members and a $1 million run rate by offering only CrossFit group classes, highlighting the importance of strong core values, maintaining community, and developing a professional coaching staff.-- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.…
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Nicole Aucoin, founder of Healthy Steps Nutrition (HSN), is transforming gym culture through effective nutrition coaching. We explore how integrating nutrition programs can elevate member results, boost gym growth, and foster deeper community connections. Nicole shares insights on empowering coaches and owners to make a greater impact on health and…
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In this episode of "Behind the Knowledge," Olympian Chad Vaughn shares his methods for building stronger athletes in the Olympic lifts through effective coaching techniques, mobility work, and smart programming. Learn how to enhance performance and develop resilience in your athletes with Chad's proven strategies.--LEVEL UP YOUR COACHING INSIDE THE…
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Dario, Owner of North Naples CrossFit shares his journey of building a thriving gym community across 11 years. He discusses key lessons in communication, leadership, and member engagement, offering insights for gym owners on creating a world-class CrossFit experience.---FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.https://www.…
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In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community. -- FREE TOOLS and resources for CrossFit Aff…
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In this episode of "Behind the Knowledge," Lindsay Andrew reveals her battle with imposter syndrome and the strength it took to rise as a Level 4 Coach. Hosts Pat Barber and Todd Occhiuto dig deep into her emotional journey, highlighting the moments that shaped her into the coach she is today. This conversation is a powerful reminder that even the …
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In this episode of the "Best Hour of Their Day" podcast, Nick and Casey Seiske, owners of CrossFit Rohkeus, share how mindset coaching and business mentorship transformed their gym and personal lives. They discuss how reconnecting with family, improving gym operations, and embracing personal growth have strengthened their relationship as business p…
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Nick and Barry from PushPress discuss how gyms can properly use software to deliver unreasonable hospitality, create exceptional member experiences, and boost retention. They share strategies for leveraging technology effectively, from automating tasks to using AI, and introduce new tools like the Committed Club to enhance member engagement and str…
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On this episode of Behind The Knowledge, Seth Page from Jump Ship Training discusses the evolution of CrossFit programming, contrasting the classic approach focused on general physical preparedness (GPP) with the more specialized, volume-intensive training seen in today's competitive CrossFit landscape. Seth shares insights from his experience prog…
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Ricky and Kim from CrossFit Solafide share their journey of balancing family life and running a thriving CrossFit gym while transitioning from a military career. They discuss the challenges and rewards of managing their marriage, parenting, and business together, offering insights into building a successful and fulfilling life. The episode is fille…
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Jocko Willink shares deep insights on leadership, communication, and maintaining passion in coaching, business, and personal life. Drawing from his military experience, he discusses how to effectively lead through crises, the importance of rest and recovery, and the power of simple, clear communication. Jocko also explores the strong community bond…
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On this episode of Behind The Knowledge, Steve Haydock shares his extraordinary journey as a Jiu-Jitsu black belt to a Level 4 CrossFit Coach on Seminar Staff. Discover how he overcame intense challenges, from grueling certifications to unexpected coaching moments that shaped his career. This episode is a must-watch for anyone passionate about the …
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Louie, owner of Cal Harbor CrossFit, reveals how he achieved 7x revenue growth by focusing on coach development and team building. He shares actionable strategies that CrossFit affiliate owners and coaches can use to elevate their staff and drive business success. Tune in for insights on how to create a thriving career for both you and your coaches…
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In this episode of the "Best Hour of Their Day" podcast, hosts Jason Fernandez and Jason Ackerman chat with Matt Torres (Brute Strength Training), the coach behind the 1st and 2nd place winners of the 2024 CrossFit Games, James Sprague and Dallin Pepper. Matt shares his journey from gym owner to elite coach, offering insights into programming, athl…
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On this episode of Behind The Knowledge, Anna Wish shares her journey from a dissatisfying corporate job to pursuing her passion as a fitness coach specializing in gymnastics and CrossFit. She highlights the challenges and personal growth she experienced while shifting to a more fulfilling career in the fitness industry. Anna also shares her philos…
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Jason Ackerman and Jason Fernandez discuss how to level up your coaches to become leaders in your community. They cover developing positions, delegating tasks, and leading leaders. Check out this episode to learn how to take a part-time Coach and turn them into a Head Coach or General Manager. --- FREE TOOLS and resources for CrossFit Affiliate Own…
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Jason Fernandez and Jason Ackerman guide you on how to develop a consistent and successful coaching team. They emphasize the importance of communication, setting clear expectations, and regularly evaluating your coaches to ensure growth and improvement. By creating effective systems and fostering a supportive environment, you can transform your asp…
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How do you find new Coaches? Jason Fernandez & Jason Ackerman explain how to find, hire, and develop new coaches. Tune in to learn how to identify potential coaches from within your gym community and discover effective strategies for hiring and developing new coaches. --- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://w…
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On this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto each share their journey on CrossFit Seminar Staff, highlighting the mentors and feedback that shaped their careers. They emphasize the importance of mentorship, continuous learning, and the impact of diverse coaching styles on their personal and professional growth. -- LEVEL UP …
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Jason Fernandez and Marcus Gerszi expose common mistakes and challenges for veteran Affiliate Owners. Tune in as they discuss how to avoid complacency, the importance of team culture, and the need to continuously redefine success. --- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-to…
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In the inaugural episode of "Behind the Knowledge," Pat Barber and Todd Occhiuto share their personal journeys through CrossFit. They talk about becoming Coaches, building Affiliates, working on CrossFit's Seminar Staff, and now developing Coaches across the world. They discuss their early experiences, challenges, and the lessons they've learned al…
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Jason Ackerman and Athena Perez (Scaled Nation) discuss the unique challenges and experiences of larger-bodied athletes in the CrossFit community. They explore past misunderstandings, the importance of empathy, and strategies for creating a more inclusive and supportive environment in CrossFit boxes. Athena shares her personal journey and offers in…
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Jason Fernandez and Jason Ackerman are joined by Brentie Kincaid, owner of CrossFit Mafia and Seminar Staff trainer, to explore Greg Glassman's definition of fitness and the foundational models of CrossFit. They discuss practical insights into balancing physical skills, differentiating practice from training, and using fitness as a hedge against si…
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Jason Fernandez and Jason Ackerman are joined by Brentie Kincaid, owner of CrossFit Mafia and Seminar Staff trainer, to discuss various aspects of CrossFit. They delve into the definition, methodology, and practical applications of CrossFit, highlighting the importance of functional movements, intensity, and constantly varied workouts. Check out th…
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Dan Uyemura, CEO of PushPress, joins Jason Ackerman and Jason Fernandez to discuss key strategies for managing and scaling a CrossFit gym. They highlight the importance of maintaining efficiency, building effective systems, and avoiding common pitfalls like over-titling staff. Check out this episode to gain actionable insights on enhancing your gym…
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How do you help your members forge mental fitness inside the gym? Dr. Christina L. Migliara is a mental health professional, owner of CrossFit Tailwinds, and founder of MentalFit. She is on a mission to educate Coaches and Affiliate Owners on how to help use the gym to make physical and psychological gains for your members. --- AFFILIATE OWNERS! Wa…
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In this podcast episode, Alie Kimbrell shares her inspiring journey from being a member to owning and turning around a struggling CrossFit gym. She talks about the challenges she faced, from taking over a failing business to implementing new membership structures and establishing core values. ----- AFFILIATE OWNERS! Want to grow your business and d…
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AFFILIATE OWNERS! Want to grow your business and develop your team? Learn more about Affiliate University: https://www.besthouroftheirday.com/affiliate-university --- In this podcast, Markus Gerszi and Jason Fernandez dive into the significant turnover in gym ownership over the past three years and provide crucial advice for prospective buyers. If …
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Nutrition is the base of the pyramid, but it can be confusing how to implement it into your CrossFit Affiliate. Ackerman and Fern are joined by Nicole Aucoin from Healthy Steps Nutrition. Nicole is a registered dietician and Affiliate Owner and is helping other gym owners build a successful nutrition program that impacts their members and grows the…
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"Being able to choose to help somebody is really why we're put on this Earth." ______ What Is Affiliate University? Check It Out Here: https://www.besthouroftheirday.com/affiliate-university Here's The Best Coaching Tool For CrossFit Coaches: https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (02:11) - From Nicotine to Compassio…
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As CrossFit Affiliate Owners, neglecting education risks your business. The most successful Affiliates out there embrace learning and seek mentorship constantly to protect and grow their future. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www…
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Here's how strategic event planning can boost your gym's profitability and strengthen your community. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:12) - Planning to Profit (01:…
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Adam Fuller, CF-L4, quit his 9-5 teaching career to pursue building his CrossFit Affiliate, CrossFit Thin Air, and operating in it full-time. He also gives us the inside scoop on just what it took for him to earn his highly coveted CF-L4 credential. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-universi…
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To truly excel as a CrossFit Coach, you must embrace the journey of continuous improvement and deeper knowledge. This process not only refines your skills but also enriches the entire community by setting a higher standard of excellence. By committing to personal and professional growth, you inspire others to do the same, creating a ripple effect o…
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Focusing on refining your sales approach before increasing leads is key to growing your CrossFit Affiliate. Without an effective sales system, more leads only compound the issue, making your business more costly rather than profitable. Fern is joined by Blake and Sherman from LASSO as they discuss the strategy of enhancing your CrossFit gym's sales…
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"I had to make a decision, do I want to keep doing this and be this person, or do I need to lead my life in a different direction?" ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (05…
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After having coached hundreds of CrossFit Affiliates, Ackerman and Fern lay out the 3 key areas to focus on to go from being a business owner to being a business builder. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/…
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"The ripple effect of what can happen at the Level 1 course is just something that can't be overstated." Chuck Carswell has coached more CrossFit Level 1 Seminars than anyone else, impacting thousands of people through delivering the Level 1 kernel. But before becoming one of the most loved Coaches in CrossFit, he worked his way through the Georgia…
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"The more we set expectations with our members, the less likely we are to have problems with them in the long run." Matthew Becker from Gym Lawyers covers why you're legally required to have membership contracts/agreements. He also discusses what a contract actually is and how to write one up that makes you and your members feel good about what the…
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"Transactional relationships are like dirt...they're not worth a thing, you know?" What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger check…
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"I think that it comes down to having a detail-oriented mindset. It's the mindset of not checking the box. It's how do we do whatever task we're doing to the n-th degree." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate…
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"There's no better place, no place I'd rather be than doing this work with you guys." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.co…
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Nick True, Budget Coach for Affiliate University, and Fern highlights the necessity of detailed financial planning and lifestyle adjustments for those aspiring to transition from a full-time job to running a CrossFit gym, stressing careful consideration of personal and gym finances, benefits, and the potential for improved quality of life through s…
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For CrossFit Coaches, the specific warm-up is pivotal. Its role is crucial in tailoring preparation to the day’s workout and ensuring athletes are primed for the movements ahead. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheir…
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With Roy Mangrum of Barbell VooDoo, we cover a range of topics central to entrepreneurial success in the fitness apparel industry, including the the transition from traditional employment to business ownership, strategies for business growth, and the importance of innovation and customer service. We also dive into the creative process behind Roy's …
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Client retention is pivotal for gym success, emphasizing the need to keep existing clients satisfied rather than constantly seeking new ones. Success hinges on balancing effective workouts and quality coaching, ensuring safety, progress, and enjoyment. Analyzing attendance metrics offers insights for growth, while fostering consistent attendance an…
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Integrating new clients into your CrossFit Affiliate can be the linchpin in turning fleeting leads into committed members. The transition from signing up to becoming an integral part of the community involves more than just adding newcomers to the class roster; it requires a meticulous onboarding process tailored to ensure long-term engagement. The…
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