Through a storytelling approach to history’s heroes and today's superstars of success, Classic Influence focuses on the strategic application of the wisdom of history and insights from social science. Listen in as we explore the timeless lessons we can learn from the legends of leadership, the titans of strategy, and the icons of influence and power. Guided by your host, the Harvard and Columbia-trained researcher, author (The Strategist Code), and speaker, Dr. Johnny Welch, M.B.A., you will ...
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The Future. It’s all there, in front of us. It could go wonderfully. Or it could go badly wrong. It will inevitably require our passions and our ingenuity. So how do we see the challenges early on, find solutions and help make the world a better place? For ourselves, for our families, for everyone. Welcome to the Futureverse, brought to you by Intelligence Squared and Y TREE.
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The Psychology of Money, with Lucy Beresford and Robin Powell
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In this episode, Y TREE’s Harriet Johnston is joined by a psychotherapist and a financial journalist for a conversation about the relationship between money and psychology. Lucy Beresford is a broadcaster and psychotherapist, and former investment banker. Robin Powell is the founding editor of the Evidence Based Investor blog. Learned behaviours – …
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The True Meaning of Success, with Niall Mills
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What does it mean to be truly successful? In the latest episode of our series in which Y TREE speaks to the people we admire about what success means to them, Harriet Johnston is joined by Niall Mills, the Managing Partner of Igneo Infrastructure Partners, for a conversation that seeks to get to the heart of this age-old question. Drawing on Niall’…
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The Tools of Success, with Dave Evans and Dr Grace Lordan
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In this episode, Kamal Ahmed is joined by two bestselling authors: a life designer and a behavioural scientist to discuss the tools and insights that we can use to build happy and healthy lives. A mechanical engineer by training, Dave Evans teaches the overwhelmingly popular Designing Your Life courses at Stanford, and is the co-author of the New Y…
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Backing Women, with Sharmadean Reid and Debbie Wosskow
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In this episode, Y TREE’s Harriet Johnston is joined by two trailblazing women, Sharmadean Reid and Debbie Wosskow, for a conversation about their journeys as entrepreneurs and working mothers. What more needs to be done to support female entrepreneurs – and women more broadly – to ensure combining work and motherhood isn’t financially punitive? Wh…
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CIP 049. Expect the Unexpectable, Vigorously Guard Against the Negative Expectations Trap: How to Solve Albert Einstein’s Unsolvable Problems
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In 1939, George Dantzig, a humble graduate student at Berkeley in San Francisco, changed mathematics history when he showed up 10 minutes late for his final exam. Listen in as we travel back to Northern California in the midst of the Great Depression to discover the powerful role that expectations can play in transforming your career and your life.…
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The True Meaning of Success, with Adam Pacifico
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What does it mean to be truly successful? In this episode, Y TREE’s Head of Brand and Marketing is joined by former barrister, police officer, educator, and author Adam Pacifico for a conversation that seeks to get to the heart of this age-old question. Drawing on his learnings from talking to guests on his own podcast, ‘The Leadership Enigma’, Ada…
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CIP 048. Reframe Your Role, Take Whatever Title You Require: Walt Disney Heads to Hollywood in Pursuit of a Fantastic Dream
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Walt Disney’s ultimate, iconic success belies the years he struggled to make ends meet, often going without food to cover the bills. In this episode of Classic Influence, we travel back to Hollywood in the early 1920s to discover the ownership mindset, appetite for risk-taking, and bold actions that set people like Walt Disney apart from the pack. …
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The Risk-Takers, with Simon Reeve and Christina Lamb
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Not many of us can claim to have hunted with the Bushmen of the Kalahari; been detained for spying by the KGB; or smuggled ourselves over a border into an active war zone under the floorboards of an ambulance. Yet, for our latest guests on the Futureverse, this is all in a day’s work. The Sunday Times’ Chief Foreign Correspondent Christina Lamb, wh…
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Risk and Reward, with Michael Welch OBE
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On the face of it, Michael Welch OBE seems to have it all: he’s the President and CEO of America’s largest tire distributor, and he sold his previous business – Blackcircles – to Michelin for £50 million in 2015. But, Michael’s start in life was not straightforward. Adopted as a baby and stymied by dyslexia and dyscalculia, he ended up working in a…
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Financial Risk, with Nic Humphries and Johnnie Hampel
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In this episode, we are introducing a theme in the Futureverse – risk. Over the next few weeks, we will hear from an adventurer, a war correspondent, and an entrepreneur about their relationship with risk – in business, and in their lives more broadly. And, we begin with financial risk. What is financial risk? Why is it important to set a financial…
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Money Talks, with Oliver James and Diana Chambers
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In the UK, more than a third of us struggle to talk to anyone about money, with one in ten not even willing to discuss finances with their partner. Yet, opening up conversations about money, learning the tools and techniques for making these conversations productive, and understanding the pressure points around an individual’s financial situation c…
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Women and Finance, with Otegha Uwagba and Caroline Edwards
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Married couples often comprise a CFO spouse and a non-CFO spouse. That’s how the wealth management industry has historically approached things: one partner, more often than not, the man, is responsible for the family’s finances; the other, more often than not, the woman, is sidelined. As a result, women have traditionally felt unwelcome in the weal…
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At Leisure: How Our Hobbies Set Us Free
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The literal translation of amateur is ‘lover of’ so why is it a word so often steeped in derogatory overtones? Why, when we’re asked for our hobbies, are we inclined to diminish their status in our lives? Our hobbies make us human. From pottery, to geo-guessing; orienteering to stamp collecting; it is in these small, often quiet, building blocks of…
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So, you’ve decided you want to begin donating to charity. But how? In this episode, Kamal Ahmed speaks to Anna Josse, the CEO and Founder of Prism the Gift Fund, a registered charity which administers the giving of significant gifts to charities all over the world, and David Duke MBE, the Founder and CEO of Street Soccer Scotland and Street Soccer …
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Redefining Legacy: How to Be a Great Ancestor, with Rory Stewart
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What if the solution to solving extreme poverty was as simple as giving cash to those who need it? GiveDirectly, the fastest growing NGO founded this century, does just that. By allowing donors to send money directly to the world’s poorest, it has revolutionised the aid sector. In the last decade, GiveDirectly has delivered $580M+ to over 1.37 mill…
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Redefining Legacy: The Inheritance Debate
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Some of the richest people in the world have decided against bequeathing their fortunes to their children; from Bill Gates and Warren Buffett, to Daniel Craig and Michael Sheen. The proponents of this view offer many arguments, including the idea that inheriting huge wealth can detrimentally impact children, distorting anything they might do with t…
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Introducing Financial Life Intelligence
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Y TREE was founded in 2017 to give its clients insight and advice about money and life. They call this Financial Life Intelligence. At the heart of this idea sits a vision of a world where wealth is defined by how you live, not what you have. Y TREE unlocks value for its clients that goes beyond the financial. In doing so, it helps them to live mor…
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Undervalued: Is the Future of Art Female?
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Until very recently, female artists have occupied a tiny space of the art market, undervalued and ignored. There are no women in the top 0.03% of the auction market, where 41% of the profit is concentrated. Overall, 96.1% of artworks sold at auction are by male artists. The most expensive work sold by a woman artist at auction, Georgia O’Keeffe’s J…
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How do we define value? How has this changed over time? And who decides what is deemed valuable? For centuries, society has seen value mainly through an economic lens: one takes a job because of its monetary benefits; marriage is a financially beneficial relationship that enables stability; and the true test of a business is its profit at the end o…
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CIP 047. Put Your Name on the Building, Assume the Title and Position You Desire: Steven Spielberg Occupies the Universal Lot
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The American film director, producer, and screenwriter Steven Spielberg holds the distinction of being the most commercially successful director of all time. In 1963, when he was only seventeen, Steven Spielberg traveled to Hollywood to participate in a tour of Universal Studios. The bold action Spielberg took next both set him apart from the crowd…
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The future can look like a scary place. Climate change is upon us and we’re in the throes of huge technological change without a clear idea of where we will land. Added to which, we are constantly bombarded by news of the risks we face. But humans are creatures of collaboration and ingenuity. Sure, we might spend a lot of time focusing on external …
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The World Will Be a Better Place in 5, 50 and 500 Years
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We live in a time of greater uncertainty than ever before in human history. We are poised between the twin precipices of climate change and rapidly accelerating technological development. How we manage them will determine whether our future is one where humans will thrive, falter or something in between. Welcome to the Futureverse – brought to you …
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CIP 046. Discover and Destroy Limiting Beliefs: Martin Luther Triggers the Reformation, Forever Altering the Course of History and the Power of Leaders Around the World
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Martin Luther changed the course of human history in 1517 when he nailed his 95 Theses to the door of the All Saints’ Church. But Luther’s bold move and revolutionary stand was not without grave risks, including the distinct possibility of being burned alive. But what enabled such a humble, scholarly, and deeply religious Augustinian monk and theol…
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The future. It’s all there, in front of us. It could go wonderfully. Or it could go badly wrong. It will inevitably require our passions and our ingenuity. So how do we see the challenges early on, find solutions and help make the world a better place? For ourselves, for our families, for everyone. Welcome to The Futureverse, a new series brought t…
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CIP 045. Steel Yourself for Success: Harriet Tubman Takes Command, Leads Her People to the Promise Land
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Harriet Tubman was described by one bold abolitionist as “one of the bravest persons on this continent.” Another well-known “conductor” on the Underground Railroad said that Tubman “seemed wholly devoid of personal fear.” After years of daring missions into the lion’s den to help slaves escape, Tubman’s bold courage and skill as a tactician led her…
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CIP 044. Exploit the Hidden Power of Simplicity: Alexander the Great Fulfills the Prophecy of the Gordian Knot
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A brilliant military strategist and tactician, Alexander the Great stands as one of the greatest figures in history. Alexander was far from the typical military or political leader, however. He was a critical thinker who, like many of his leading Greek contemporaries, prized clear, rational thinking and concise, straightforward speech. Alexander di…
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CIP 043. Believe Absolutely to Inspire Absolute Belief: Joan of Arc Turns the Tide of the Hundred Years' War
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Joan of Arc’s story remains one of the most remarkable stories in the long history of military leadership. Consider this singular, striking distinction: “Since the writing of human history began, Joan of Arc is the only person, of either sex, who has ever held supreme command of the military forces of a nation at the age of seventeen” (Garlow). In …
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CIP 042. Win Lasting Influence, Listen for the Underlying Need: Mahatma Gandhi Builds the Bedrock of an Unbreakable Charismatic Bond
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After leaving for law school in London at age 18, when Mohandas K. Gandhi finally returned to India in 1915 he was 45. Despite his prolonged initial absence, the deeply spiritual Gandhi quickly rose to become one of the most influential figures in India's history. In fact, for a man who possessed little more than a loincloth and glasses to defeat w…
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CIP 041. Build Habits of Mastery and Self-Control: The Making and Unmaking of The Knights Templar, the Most Formidable Military Order of the Middle Ages
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On Christmas Day in 1119 A.D., countless prayers were finally answered when a French knight known as Hugh of Payns banded together with 8 other knights in a brotherhood of highly skilled religious warriors. The nine knights all took “vows of poverty, chastity and obedience” and pledged themselves to protect the Christian pilgrims who were traveling…
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CIP 040. Get Leverage, Change the Calculus: The Crafty and Courageous Roma and the Birth of Ancient Rome
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Episode Overview: In the 12 century B.C., after the ancient city of Troy fell following the Greek’s cunning trick with the Trojan Horse, a number of Trojans escaped with a fleet of ships. After years of wandering in search of a new home, the Trojans endured a particularly treacherous episode of violent weather and rough waves in the Mediterranean, …
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CIP 039. Find Courage Under Fire—Count the Costs, Then Forge Ahead: General George S. Patton’s Greatest Nightmare and Moment of Truth
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On September 26, 1918, in the midst of World War I, George S. Patton’s moment of testing had arrived. Patton was leading a light tank brigade up a hill overlooking a German occupied town when he was suddenly face-to-face with his greatest fear. What happened next changed Patton’s life forever, transforming him from what he himself referred to as “a…
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CIP 038. Profit from the Power of Proof: Dale Carnegie’s Baby Steps Rise to Blockbuster Success
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One cold evening in January 1936, with the world in the midst of the Great Depression, Dale Carnegie addressed a sold-out, standing-room-only crowd at the luxurious Hotel Pennsylvania in New York City. Despite the global economic crisis, Carnegie, in a series of full-page newspaper ads, had promised the attendees that they could increase their inco…
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CIP 037. Escalate the Intensity, Increase the Stakes: Orville and Wilbur Wright’s Extraordinary Obsession with Flight
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On December 17, 1903, a pair of self-taught, visionary American engineers achieved their dream, forever made the world a smaller place, and helped usher in the age of globalization. It was the first successful piloted, powered airplane flight in history, and with it the Wright brothers revolutionized the world. Competing against the greatest minds …
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CIP 036. Own the Need, Achieve the Dream: Abraham Lincoln Assumes Command of the Problem at Hand, and Pilots His Path to the Top
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Abraham Lincoln was born to poor Kentucky farmers in 1809. Raised in a one-room, dirt-floor log cabin on the American frontier, Lincoln’s early life was filled with long hours of manual labor, and many years of trial and tribulation, setback and struggle. But Abraham Lincoln, fiercely ambitious, was determined to rise up from his humble origins, an…
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CIP 035. Take Bold Action (Part 5): Be Bold in Pursuit of Your Aims: The Celebrity Power of Frank Sinatra, and the Daring Don Rickles, Upstart Comedian Extraordinaire
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In the 1950s, still at the start of his acting career, and frustrated by the lack of work, Don Rickles began hustling gigs as a standup comedian in Los Angeles, Miami, and New York. Finding that his audiences were also failing to respond to his prepared material as a comic, Rickles started to boldly lash out. In fact, he began insulting people in h…
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CIP 034. Take Bold Action (Part 4): To Achieve the Unbelievable, Back Bold Action with a Bastion and a Base: The Herculean Daring of Bloody Mary’s Fight for the Throne
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In 1553, Mary Tudor’s dying brother, King Edward VI of England, was plotting behind the scenes to remove his half-sister from the line of succession. In the midst of the English Reformation, and the wider European Protestant Reformation, the Protestant King Edward was eager to keep Mary, a loyal Catholic, from reversing his and his father Henry VII…
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CIP 033. Take Bold Action (Part 3): Boldly Strike Out to Accelerate Your Ascent: Theodore Roosevelt Boldly, Brazenly Begins Anew
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In early 1898, days after the USS Maine was sunk in Cuba’s Havana Harbor, killing some 260 American sailors and marines, Theodore Roosevelt, who was still only the Assistant Secretary of the Navy, began doing all he could to prepare America for war. This included resigning from his desk job at the Navy Department in Washington D.C., and forming the…
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CIP 032. Take Bold Action (Part 2): Dare to Defy the Established Order, Risk to Skip Ahead: Huey Long Cuts a Barrier-Breaking Path to the Top
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A populist champion of the poor, Huey Long grew up during America’s Gilded Age, and got involved in politics in the years before the Great Depression. Despite the considerable economic hardships he faced throughout his early life in Louisiana, and the ferocious political opposition he faced throughout his political career, Huey Long rose to become …
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CIP 031. Take Bold Action (Part 1): Be Bold and Let Boldness Do Its Work: Napoleon Bonaparte Escapes His Island Prison
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In February 1815, after nearly a year of appearing to accept his fate, Napoleon Bonaparte suddenly began planning his island prison escape. Despite his exceptional leadership and unshakeable self-confidence, the idea that he might simply show up on the shore to retake France from the Bourbon monarchy was patently absurd, and probably one of the mos…
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CIP 030. Profit from the Power of Frames to Achieve Your Aims: President Franklin Roosevelt Reframes His Race for a 3rd Term
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In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevelt decided to run for an unprecedented third term. Despite the longstanding and deep-seated tradition—going all the way back to George Washington, who voluntarily left office after just two terms—Roosevelt, a savvy political operator and masterful communicator,…
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CIP 029. Wield Power with Wisdom, Get Both in and Out of the Game: Martin Luther King Jr. Assumes Leadership, Becomes the Symbol of the Civil Rights Movement
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One dark night in the winter of 1956, Dr. Martin Luther King, Jr. was leading a mass meeting at his local church when his house was bombed. What he did next became a defining moment in his life, and in the fight for civil rights. Borne out of King’s habit of taking time get outside of the arena, it was not the action that anyone expected, but it wa…
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CIP 028. Hammer Optimism into Your Plans: Ernest Shackleton’s Miracle Trip from Elephant Island
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One of history's greatest sagas of survival, the story of Sir Ernest Shackleton and his crew's quest to cross the South Pole is a gripping reminder of the power of optimism, endurance, and hope. Where the expeditions of scores of other daring explorers ended in drunkenness, despair, and death, Shackleton's leadership, his command of the psychology …
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CIP 027. Adopt the Champion Mindset: Arnold Schwarzenegger Takes the Throne
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In 1970, Arnold Schwarzenegger won both the Mr. Universe and the Mr. Olympia contest making him the greatest bodybuilder in the world. At just 23 years old, he was also the youngest Mr. Olympia ever. Of course he won the genetic lottery, only a fool would deny that. But that was only enough to get him into the game. What set Arnold Schwarzenegger a…
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CIP 026. Escalate Your Commitment, Burn Your Ships: Hernando Cortés Conquers the Aztec Empire
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Av Dr. Johnny Welch, M.B.A.
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CIP 025. Mine the Miners, Create Don't Consume: The Pioneering Producers of the California Gold Rush
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Av Dr. Johnny Welch, M.B.A.
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CIP 024. Cast Off the Culture of Comfort, Convenience, and Ease: Theodore Roosevelt Becomes the Apostle of the Strenuous Life
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Writer and explorer, fighter and reformer, scholar, historian, statesman, and sage; Theodore Roosevelt disdained idleness. “In this life, we get nothing save by effort,” said the Panama-Canal-Building, Nobel-Peace-Prize-winning President. “I never won anything without hard labor and…working long in advance.” In fact, the “highest form of success,” …
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CIP 023. Construct Your Own Heroic Life History: Ragnar Lothbrok, The Everlasting Legend of the Viking Leader
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According to legend, Ragnar Lothbrok was the most famous Viking of his age, and he remains one of the greatest heroes of Viking history. But did a Viking leader named Ragnar Lothbrok actually exist? In this episode of Classic Influence, we’ll explore the power of this everlasting legend, and why the Vikings told and retold his story over and over a…
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CIP 022. Spurn the Most Treacherous of Emotions, Beware the Ambitions of the Beast: The Hubris of Emperor Nero, Rome’s Original Antichrist
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Nero stands out as one of the most monstrous, and universally hated emperors in the long history of the Roman empire. And, yet, the reign of the once popular emperor began in relative peace. What allowed for such a dramatic transformation? Were there any early signs of what barbaric slaughtering was to come? In this episode of the Classic Influence…
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CIP 021. Milk Your Assets, Face the Brute Facts: The Cunning and Charismatic Cleopatra Assumes the Egyptian Throne
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Swamped with political ambition and romantic intrigue, the saga of the ancient Egyptian pharaoh, Cleopatra VII, has captivated historians and storytellers throughout history, from Plutarch in ancient Greece, and Shakespeare in early 17th century England, to screenwriters in Hollywood to this day. Cleopatra remains one of the most famous female rule…
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CIP 020. Surface Your Submerged Assumptions: President Kennedy and the Curious Consensus for the Bay of Pigs (Part 2 of 2)
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John F. Kennedy is widely regarded as one of America’s most popular presidents. On matters of leadership, communication ability, and social intelligence, political scientists and historians continue to rank Kennedy as one of the greats. In this episode of the Classic Influence Podcast we explore how President Kennedy responded to his biggest blunde…
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