Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate thei ...
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The Inspired Entrepreneur Podcast is a podcast to empower entrepreneurs to take inspired action, grow their brand, and create a business and life they love! Every week your host Alli Elmunzer, business strategist and photographer, takes your behind the scenes of her business of 10 years as well as shares interviews with fellow entrepreneurs who share their knowledge, expertise, and actionable strategies to help you achieve your goals and dreams.
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Generating Revenue in Your Business through Affiliate Marketing with Candice Coppola [Marketing with Intention]
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We naturally share our favorite items and products with our friends, but what if you could make an income by sharing business tools and products with your audience? In today's episode, Candice Coppola joins us to share all about affiliate marketing as a business owner. Listen in as she shares how she got started, how she found success, and what it …
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153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
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In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, not…
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152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
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Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Pur…
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The Power of In-Person Marketing with Angie McPherson [Marketing with Intention]
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When building out your intentional marketing plan, are you considering the power of in-person marketing? In today's episode, Angie McPherson joins us to highlight the benefits of networking through local events, retreats, and creating your own gatherings. Listen in as she shares how to plan before an event, engage meaningfully during, and follow up…
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151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
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My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whe…
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150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)
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Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your busine…
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149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code
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In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She’s h…
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148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season
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September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead o…
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Market Your Business Weekly with Email with Dama Jue [Marketing with Intention]
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Do you hesitate to invest time into email marketing due to all of the different rules you have to follow? In today's episode, Dama Jue joins us to share the rules she's breaking in her own email marketing strategy that are helping her find success! Plus, listen in as she walks us through her approach to a nurture sequence and the one section of her…
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147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu
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Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by…
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Building a Steady Stream of Potential Customers through SEO and Pinterest with Kara Duncan [Marketing with Intention Series]
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Marketing takes up a lot of your time and for businesses that are planning to be around for a while, finding sustainable strategies that generate passive traffic and run on longevity is key for long-term success. For many of us, search engine optimization and Pinterest seem to feel like a lot of work, yet the long-term impacts of the efforts on tho…
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146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here’s How to Keep Up With Amanda Shuman
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In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk abo…
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Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]
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Are you being intentional in your marketing? This week, we're kicking off a brand new series on the podcast all about marketing with intention. Our first guest, Tayler Cusick-Hollman joins us to help lay the foundation of intentionality with crafting a marketing plan. After watching entrepreneurs with small marketing budgets struggle, Tayler develo…
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145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster
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Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn …
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Storytelling Trends You Should Implement Today with Akua Konadu
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Are you using the power of storytelling in your business? Storytelling offers relatability and authenticity for connection with our audience, which builds trust. Storytelling strategist Akua Konadu joins us to share seven storytelling trends that you should implement into your marketing today! Today’s episode is brought to you by my Love Your Leads…
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144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
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Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I wa…
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143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
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As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling bur…
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In this episode, there are a few life and podcast updates 😉 The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and he…
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Simplifying Systems for Creatives Using Airtable from Copywriter on Call
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Summer Sabbatical Series - Simplifying Systems for Creatives Using Airtable from Copywriter on Call Ever wondered how automating your systems could help you create a more consistent experience for yourself and clients? Today I am sharing a guest episode I did for Sara Gillis' podcast, Copywriter on Call. We’re talking about our former lives as prof…
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142 | If You Want To Make Six Figures You Need This Marketing Plan
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If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Y…
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141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
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In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's rea…
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How to Write Emails Your Clients Love Reading from Big Fun Content
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Summer Sabbatical Series - Infusing Your Personality into Your Automations from Big Fun Content Do you struggle with writing emails that don't bore you? Want to avoid sounding like a robot and write automated emails your clients LOVE reading? Well, you're in the right place my friend! Today I am sharing a guest interview I did for Deanna Seymour's …
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140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI
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What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard …
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Discover the Magic of Organizing with Airtable | Annemie Tonken
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In today's episode, we're diving into the world of Airtable with Colie James and Annemie Tonken, unraveling how this dynamic tool can streamline your business and simplify your life. If you’ve ever felt overwhelmed by managing your team communication, marketing content, relevant client sales data and offers, get ready to hear how Airtable can tame …
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How to Socially Sell on Instagram: the Magic of ManyChat Automations with Dayna Schaaf
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Are you ready to automate you social media sales strategy? In today's episode, Dayna Schaaf joins us to discuss the power of ManyChat and automations for marketing. Listen in as we walk through setting up trigger words and automated responses in Instagram DMs and how they can help photographers efficiently handle client inquiries, build engaging wa…
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139 | Launch Your List Series: The 3 Types of Quiz Lead Magnets Wedding Pros Can Create & The Strategy Behind Each
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If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you! This week, I'm s…
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Making the Switch from Quickbooks to Xero for Small Business Owners with Madison Brown
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Do you have a hate-hate relationship with Quickbooks? Yeah, not love hate, just hate. This is all too familiar with many small business owners who have to be involved in their own accounting needs. In today's episode, Madison Brown of Madison Dearly joins us to share why small business owners should consider making the switch to Xero for all of the…
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138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List
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I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today. This wee…
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Maximize Your Business with AI: Top Tools & Tips with Dawn Richardson
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Are you leveraging the power of artificial intelligence for your business? With the advancements of AI, it can feel scary to explore, but once you embrace the mindset of using these tools to go from stuck to started, you'll find how beneficial they can be for your business. In today's episode, Dawn Richardson joins us to share how anyone can maximi…
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137 | Launch Your List Series: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy Clients
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How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again! This week, I'm sharing part four of an eig…
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Crafting Compelling Copy in Your Marketing with Sara Gillis
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While you may understand the value and importance of copywriting on your website for sales and SEO, what about all of the other copy you need in your marketing? In today's episode, copywriter Sarah Gillis joins me to share how you can craft compelling copy in your marketing. From planning and organizing to tools and storytelling, Sarah is covering …
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136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture Sequences
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The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today! This week, I'm sharing part three of an eight part series where I'm teaching wedding …
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Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg
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If you've been signed up and sitting with a CRM that hasn't been officially set up for your business, you're leaving time and money on the table. Today's guest was doing exactly that—Brittany Herzberg has had an account with HoneyBook for the last 6 years, yet she never took advantage of the built in features that could save her time and money. Lis…
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135 | Launch Your List Series: This Is How You Grow Your List With A Lead Magnet
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How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I’ve brought Dawn Richardson from Flodesk onto the podcast to help talk ab…
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Scaling Your 1-to-1 Service into a Digital Product with Angela Tan
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Have you considered adding digital products to your business? In today's episode, Angela Tan of The Systems RX joins us to share her journey to creating digital products! From failed to scaled products, Angela is sharing some of the most valuable tips she found in developing her systems and funnels shop! Today's episode is brought to you by DIY Tem…
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134 | How To Get Started With Email Marketing As A Wedding Pro - It's Time To Launch Your Email List
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Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business. This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more…
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Optimizing Your Program Promise for Measurable Results with Ashley Pendergraft
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Are your students meeting their goals through your program? Maybe you're not even sure! In today's episode, Ashley Pendergraft joins us to share how you can optimize your program promise to measure the results of your students' successes. Listen in as she highlights how you can automate with Airtable, gather data, and get the most information from …
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133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer
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Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer se…
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Celebrating 2 Years of Business-First Creatives with Sabrina Gebhardt and Annemie Tonken
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Sometimes celebrating a major milestone calls for bring together your business besties for a honest conversation about business. That's exactly what we're doing in today's two year celebration episode of the Business-First Creatives Podcast. Sabrina Gebhardt and Annemie Tonken join me to share the realities of being a business owner, explore what t…
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132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry
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One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. On this episode of The Power in Purpose Podcast: 02:22…
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Creating Customized, Yet Automated Systems for Your Inquiry Responses with Megan Grove
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One of the most efficient systems to build in your business is automated inquiry responses, yet many people hesitate to do so as they want to be intentional and customize their emails. In today's episode, Megan Grove joins us to share how she incorporated the learnings from the CRM Blueprint course to create customized responses to her inquiries th…
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131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital Shop
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Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast. On this episode of The Power in Purpose Podcast: 03:42 Podcastin…
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CRM Blueprint Case Study with Katharine Calderwood
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Are you organized and automated with your CRM? One thing that holds business owners back from setting up their CRM is that time it takes to explore and learn all of the features. That was why I built my CRM Blueprint, the course to help you efficiently book and onboard your clients inside Dubsado or Honeybook in just 10 days. In today's episode, ph…
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130 | Creating Business Systems & Workflows That Honor Your Health With Sandra Henderson
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Are your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic …
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Expanding Your Business through Virtual Summits with KP & Jessie of Inkpot
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As you're considering your next big project for your business, have you considered hosting a virtual summit? In today's episode, KP and Jessie of Inkpot join us to share how they found success in their first virtual summit, along with some of the important lessons they learned! Listen in as they share their goals from the summit, what their time co…
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Community Memberships: Leveraging Free and Paid Tiers for Lasting Impact with Katelyn Dekle
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Community memberships are wonderful for creating a recurring revenue stream, but something Katelyn Dekle does sparked my interest. Inside of her club, a membership for business owners, Katelyn offers both a free and paid tier. She saw value and benefits of serving the needs of both audiences by offering them separate benefits and access within her …
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Where Parenting Meets Your Business with Daniel Moyer
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If you're a parent and a business owner and you've ever found yourself struggling to find balance, this episode is for you. Dan Moyer joins us in today's conversation to discuss what it looks like when parenting meets business and how you can growth in both without sacrificing one or the other. Today's episode is brought to you by DIY Template Shop…
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129 | 4 Easy Ways For Wedding Pros To Enhance The Client Experience This Wedding Season That Are Gen Z Approved!
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Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it! This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cuttin…
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Knowing What Your Business Needs Based on the Stage of Business You're In with Jessica Dornieden
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Your business needs change at every stage within your business. In today's episode, Jessica Dornieden joins us to discuss the different stages of business and what you might need in your current stage! From outsourcing to the tech and tools you're using, there are so many options and paths you can take for your business. Plus, we explore how you ca…
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128 | Should You Be On Tiktok? Let’s Talk About Why I Think It’s A Must
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Should you be on Tikok? That’s a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think). Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was.…
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