Welcome to Midlife Unfiltered, a podcast about unapologetically embracing the Season of Me, as we live the lives we want in midlife and beyond. Co hosts Anita McLachlan and Erica Webb are here to make some noise, say hell no to outdated stereotypes, and hell yes to living life on our terms.
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Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.
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Ep 8: Joy and Happiness with Guest Anne Maree Wilshire
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Joy. Do you feel joy in your day to day? Or is it an idea that you can’t quite wrap your fingers around to claim for yourself? Is it even what you think it is? Let’s find out. Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb as …
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Ep 7: Grief (It's more than Death)
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Grief - it’s more than dealing with the death of someone we love. And, it’s yet another place we often fear to tread. So, let’s go there. Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb as they explore the landscape of grief in…
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Ep 6: Facing Death with guest Jacqui Williams, end of life doula
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What would it be like to have an end of life doula by your side as you faced your own mortality? Yep … we’re going deeper into our conversation around death. Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb as they chat with the…
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Ep 5: Where we Fear to Tread - Death
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Death. We don’t talk about it, but why? It’s the one guarantee for all of us in life, so why don’t we go there? Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb as they tread where so many are unwilling to go. You will hear: > W…
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Ep 4: Making Space with Guests Alex Hanlon and Cat Matson
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How do you make space to do the inner work that really matters? Especially when life is full and even chaotic? Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb along with their special guests, Alex Hanlon and Cat Matson, as they…
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Ep 3: The Art and Science of Curiosity
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Curiosity. You might have heard that it killed the cat … but the truth is that curiosity can truly expand your life, your perspectives and your capacity to meet yourself with love and compassion. Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachla…
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Shame. The expectations we place on ourselves and that the world imposes. How do we navigate these while simultaneously getting closer to our own authenticity and who we truly desire to be? Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and …
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Ep1: Making Friends with Future You
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Future you: who is she, what does she want, and what outdated beliefs is she dismantling about what it means to be a woman in midlife and beyond? Welcome to this episode of Midlife Unfiltered - a podcast about unapologetically embracing the Season of Me. In this episode, join co hosts Anita McLachlan and Erica Webb as we delve into exploring ‘futur…
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Welcome to Midlife Unfiltered! Season 1 Trailer
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Welcome to midlife unfiltered, a podcast about unapologetically embracing the season of me. As we live the lives we want in midlife and beyond. I'm Anita McLaughlin. I'm Erica Webb. We're here to make some noise, say hell no to outdated stereotypes, and hell yes to living life on our terms. We’re kicking off Season 1 by diving into the important (s…
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Tips for running several social media platforms at once with Chantelle Bell
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Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her busi…
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3 Social Media Trends to Watch for in 2017
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In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding …
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Anita McLachlan’s tips for building a thriving Facebook community
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The Importance of Telling Your Brand Story
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Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.??In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consulta…
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Takeaways from Jeff Walker's LaunchCon conference
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Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where …
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Social Media and the Face Behind the Brand
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Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – abo…
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How a Podcast Can Drive Sales and Business
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Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.
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How to generate leads with LinkedIn
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Storyboard: A Visual Storytelling App for Small Business
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Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about ho…
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A Quick Guide to Video Marketing for Small Business
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Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more …
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YouTube Advertising for Small Business
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Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to l…
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Facebook Advertising Tips for Small Business
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Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you…
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Snapchat - An Introduction for Small Business
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You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great res…
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Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016
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Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social med…
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How to grow a huge following on Instagram
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Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and…
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How Bee One Third Uses Instagram to Educate and Foster Engagement
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Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, …
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How to Use Your Blog to Connect with Your Community
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We speak with Jaclyn Carlson of Blog Society about how to useyour blog to connect with your community. How long does it take tobuild sufficient critical mass (or a community big enough) thatmakes this kind of business model viable? Plus news and views withCat Matson and Suzi Dafnis
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Social Media and Marketing Trends from South By South West Interactive
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The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality accord…
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Engaging content, being human and solving problems with social media
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Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news a…
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The Facebook features small businesses need to know in 2016
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Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.…
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How to discover, compare and understand your brand's social rank
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Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to commun…
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Help customers find, share and store recommendations for your business
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Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.
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Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.
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How buyer personas influence our choice of social media platforms
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What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.
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Secrets to Attention-Grabbing Social Media Posts
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We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.
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Inbound Marketing Tips for Social Media
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Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.
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Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.…
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Strategic Social Media and Social Trends
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Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).
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Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.
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Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne. We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.…
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We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of an experienced radio presenter/producer and an audio engineer. Plus pro-tips that you can use, whether you're just starting or an established professional.Plus tips for make a female voice more authoritative.…
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Social Media for Not for Profits and Social Enterprises
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David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profit organisation, how Facebook is actually very much alive and kicking when it comes to young people and how Facebook can be used to generate revenues, even in a non-profit context.…
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Social Media and the Changing Face of News
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David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how journalism and news is changing, and how those changes are affecting our social media feeds. Listen to hear how small business owners can use social media to build relationships with publications like The Guardian,…
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Adding Value to Online Communities
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Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. In this episode we talka bout how to use social media to connect business to business and hwo to build c…
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Why Social Media Authenticity Matters
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Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startup…
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What story is your social media telling?
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Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media as well as storytelling and how to uncover the great stories behind your products and services.
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Why Google wants your website to be mobile-friendly
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When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your website? We ask Simon Phillips of Web123. Plus news and social media tips.
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LinkedIn - The growing giant of social media
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If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains the opportunities that are right there, right now for you and your business on LinkedIn. Plus we talk about why LinkedIn Premium can be a great investment.
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Facebook - The new 'state of play' for small business.
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Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a business in 2015? Loren Bartley of Impactiv8 is our guest. Listen to learn why Facebook is still where it's at in social media for small businesses. Plus the trends out of Social Media Marketing World 2015…
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South by Southwest Interactive 2015 - Big Ideas and Trends
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Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business technologies. It’s where Twitter was launched and has been a an accelerator for apps, technologies and startups. In this episode Cat Matson and Suzi Dafnis review some of the 2015 highlights. Hear about t…
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Meerkat is here. Stream video live, now.
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Meerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have grown between 20% to 30% each day. And its user base is growing as well. Learn why Meerkat is one for you to watch, how Mashable, Guy Kawasaki and Jimmy Fallon are using it and how to use it in your small business.…
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