Bästa System1 Research podcaster (2024)

1
Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood 30:46

4y ago30:46

30:46

Here's what we covered in this episode: Who is Orlando and what is Lemon all about? Have the insights in Lemon changed on the back of the Coronavirus crisis? How emotion plays out in online video Why emotion is imperative online when you only have 6 seconds to capture people's attention Why you don't just need to be rational because your ads are ta…

1
Christmas Ads - Our Top 10 So Far 42:51

5y ago42:51

42:51

After sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy contenders in a very, very strong year of ads. We've created a playlist with all the ads featured in this podcast for your viewing pleasure, but here's our top …

1
Lemon. Lessons on right-brained creative development 49:06

5y ago49:06

49:06

Chapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture" Orlando is joined in this episode by Sarah Carter, co-author of How Not to Plan, with Les Binet, and Global Planning Partner at Adam&EveDDB. In chapter four of Lemon, Orlando talks about a cultural change that’s taken place in the last 15 years that is res…

1
Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood 44:50

5y ago44:50

44:50

Today is the launch of 'Lemon. How the advertising brain turned sour', written by System1's Chief Innovation Officer, Orlando Wood. In this episode we go through each chapter and cover the following topics: A creativity crisis – what’s our evidence and how can we compare ad effectiveness when we don’t have financial data? The left and right brain –…

1
Why has the advertising brain turned sour? A preview of Lemon, an IPA publication 44:49

5y ago44:49

44:49

Today’s podcast puts the spotlight on our divided brain, as we discuss Lemon, the landmark new book from the IPA by System1’s own Orlando Wood. We’ve got Orlando here talking with Tom about the science behind the book, his inspiration and what exactly marketers can learn from it. Think you know all about the left and right brain? Lemon will make yo…

1
How do ads perform in different markets? US vs UK 29:06

5y ago29:06

29:06

How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made. We're also joined by Laura Swinton who is the MD and Editor-in-Chief of Little Black Book. LBB is an independent platfor…

1
Why are brands removing their logos? 29:56

5y ago29:56

29:56

Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced: Doritos No Logo Doritos Dog Ad FeelMore50 Paddy Power Huddersfield Shirt Cadbury's Age UK Campaign Lucozade ref…

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When ads get weird 24:05

5+ y ago24:05

24:05

Joined again by our Head of Marketing, Tom Ewing, and a first appearance on the podcast from our Data Scientist, Nine Adler, we take a look at some of the strangest ads we've seen of past along with some of the more recent (and tamer) ones. There are a lot of ads we talk through in this episode, so we've made a handy playlist of them here. Perrier …

1
What are fluent devices and why are they effective? 34:07

5+ y ago34:07

34:07

The Smash Martians. Papa and Nicole. The 118 118 runners. Alexandr Orlov and Gio Compario. These icons of British advertising have something in common. They are examples of what we call a Fluent Device - a recurring property or idea that drives the creative in a long-term campaign and makes it more profitable. In this episode we discuss: What is a …

1
Which ads won the Women's World Cup? 23:55

5+ y ago23:55

23:55

The 2019 Women’s World Cup kicked off this June, sparking discussions beyond on-the-pitch performances. Whilst the tournament has raised criticism around global encouragement, development and investment in women’s sports, it has also been a story of positive progress for the competition. We tested WWC ads launched in the UK and US that showed some …

1
Are Cannes Lions winning ads more effective? 24:46

5+ y ago24:46

24:46

Do Cannes Lions winning ads perform better than average in our tests? What are the characteristics of an award-winning ad? How well does controversy work for creating effective ads? How can Cannes Lions be improved for the better?Av System1 Research

1
Warburtons vs Brewdog - which advert performed best? 39:47

5+ y ago39:47

39:47

They say the best marketers zig when everyone else zags. In a world of short-term thinking, hyper-targeting, micro-influencers and activist brands, British family bakery brand Warburtons are doing some defiantly unusual things. They make one huge campaign every couple of years, run it mostly on TV, bring in A-list celebrities and tell gently comic …

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System1 Research podcaster

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System1 Research

1
Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood 30:46

1
Christmas Ads - Our Top 10 So Far 42:51

1
Lemon. Lessons on right-brained creative development 49:06

1
Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood 44:50

1
Why has the advertising brain turned sour? A preview of Lemon, an IPA publication 44:49

1
How do ads perform in different markets? US vs UK 29:06

1
Why are brands removing their logos? 29:56

1
When ads get weird 24:05

1
What are fluent devices and why are they effective? 34:07

1
Which ads won the Women's World Cup? 23:55

1
Are Cannes Lions winning ads more effective? 24:46

1
Warburtons vs Brewdog - which advert performed best? 39:47

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